Workshop

Workshop on 'Brands' by Dr Shilpa Iyanna

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A 2-day workshop on Branding and Brand Management was conducted by the Faculty from the University of Abu Dhabi, UAE, Dr Shilpa Iyanna, Associate Professor of Marketing, College of Business.  She made students experience the journey of brand building. The workshop was organized as a part of the faculty exchange program since SDMIMD has a tie-up with the University of Abu Dhabi.

The day-1 covered the topics on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from a consumer perspective. Discussion on internal and external factors that influences the marketing of a brand, importance of culture, cross-culture and challenges faced, were discussed. The day-2 discussed various cases pertaining to top brands and their advertising techniques. 

Workshop on 'Controlling a Project' by Prof Aro-Gordon

Dr Stephen Aro-Gordon, Professor, Department of Business and Accounting, Muscat College, Sultanate of Oman; conducted a workshop on "Controlling a Project: Understanding the Earned Value Management (EVM) Technique" for the finance specialization students of PGDM 2017-19 Batch on June 7 & 8, 2019 at SDMIMD. Dr Aro Gordon has been earlier associated with the Institute as an Adjunct Faculty.

One Day Workshop on Experiential Learning through Creative Thinking

Pedagogy: Interactive sessions, with hands-on exercises using games, puzzles, simulation, numerical exercises, and spreadsheet models.
Objectives:
 
To learn, understand and acquire:
 
  • Interpersonal skills
  • Problem solving techniques
  • Leadership qualities
  • Critical thinking skills
  • Ability to generate ideas
  • Better decision making skills
Learning approach: Individual and group activities
Resource person: Dr. R. Jagadeesh, Professor - Operations
Participants’ profile: Junior to mid-level, from any discipline in the organization.
Session From  To
Registration 9.30 9.45
Inauguration, Introduction and group photo  9.45 10.00
Session 1 10.00 11.15
Tea/ coffee break 11.15 11.30
Session 2 11.30 1.00
Lunch break 1.00 2.00
Session 3 2.00 3.30
Tea/ coffee break 3.30 3.45
Session 4 3.45 4.45
Valedictory, Feedback, Certificate distribution 4.45 5.00
 
Workshop Fee: Rs.2000.00 + applicable GST.
 
  • 10% group discount for 3 or more nomination from same organization
  • SDM Institutions – 25% Discount
  • Students/Research Scholars - 25% Discount
Payment Procedure

Option 1: 

Online Payment link: https://www.sdmimd.ac.in/sdmpayment/
 
Option 2: Payment may be made in the form of DD/Cheque drawn in favour of “Director, SDM Institute for Management Development”, payable at Mysore.
 
Option 3: Participants may also avail the facility of Electronic Fund Transfer (EFT) using the following account numbers:
 
The Federal Bank Ltd
Branch Mysore, Jayalakshmi Puram
Beneficiary: SDM Institute for Management Development
SB A/C: 16890100038823
IFSC Code: FDRL0001689

SDMIMD & EFMD organized IMPACT 2019 Workshop

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SDMIMD in collaboration with EFMD organized a One-day program IMPACT 2019 on the theme ‘Measuring the Impact of Business School Education in the 21st century for Excellence in Quality’ on Wednesday, April 17, 2019, at Bengaluru. The event brought together a number of leaders from various B-schools.

Mr Bhaskar Bhat, CEO, Tata Vistara – Singapore Airlines, discussed several important issues in conversation with Mr Nishith Jain on the topic ‘How can BS collaborate with corporate to enhance the Impact? focusing on management education and corporate connect.

The panel discussion on the topic - Are the Indian B Schools doing enough in terms of Impact?  included the panellists - Dr Ajoy K Dey, Professor and Chairman, Centre for Management Case Development, BIMTECH; Dr Michel Kalika, BSIS Co-Director, EFMD Global Network; Dr Sourav Mukherji, Professor and Chair for Teaching and Learning, IIMB; and Dr Preeta George, Professor and Chairperson – PGEMP - EMBA program, SPJIMR, Mumbai. The panel discussion was moderated by Dr (Lt Col) Prasad SN, Chairperson - Accreditation Process & Professor – Strategy, SDMIMD, Mysore. 

Workshop on HR Analytics

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A one-day pre-conference workshop on HR Analytics was held on December 13, 2018. The workshop was aimed at discussing the latest trends in Human Resource Management and application of analytics. Inaugurating the workshop, Director, SDMIMD, Dr. N.R. Parasuraman, enunciated the importance of the best practices in leadership and culture in the context of modern HRM. He highlighted on practical aspects of HR management and how conventional theories did not sometimes hold good, in his session.
 
Resource persons, Dr. Mousumi Sengupta elaborated the concept of analytics in Human Recourse Management with case applications. Prof. M. Minhaj explained the use of Analytics in business. Dr. Nilanjan Sengupta shared his thoughts on linking Human Resources to business as a strategic business partner to maximize the stakeholder value.  Faculty members, research scholars and students from various academic institutions in Karnataka and  other states participated in the workshop. 

Pre-Conference Workshop on 'Micro Finance for Macro Development'

 
SDMIMD had organised a one-day Pre-Conference Workshop on ‘Micro Finance for Macro Development’ on November 22, 2018. This was a part of 4th International Conference on Economic Growth and Sustainable Development. 
 
Mr. Udaya Kumar, MD & CEO, Grameen Financial Services inaugurated the workshop and delivered the keynote talk. He said that “India still has a large population that belongs to the bottom of the pyramid and inclusion does not mean having a bank account, but it has more to do with a wide range of financial services and security such as insurance, health care, education, it is beyond that. Microfinance industry is indispensable for a country like India because it caters to a large set of people who are at the bottom of the pyramid. This industry is aiding the economic growth of the Nation by catering to a humongous population that is unserved or unserved”.  
 
Dr. N.R. Parasuraman, Director, SDMIMD, presided over the inaugural session and emphasised the need for result oriented research on various verticals of microfinance. 
 
Mr. V.N. Salimath, Chairman, Initiatives for Development Foundation (IDF) delivered a session on 'BC Model of Micro Financing & its Sustainability'. He also spoke about farmer vulnerabilities and the functioning of Farmer Producer Company (FPC). 
 
Dr.S.N.Prasad, Professor-SDMIMD Mysore discussed the various dimensions of the ground level issues associated with the functioning of microfinance in Indian context.  
 
Dr. Annapurna Neti, Faculty, Azim Premji University delivered lecture on the “State of Microinsurance in India”.  She emphasised on the need for good predictability of the income and insulate against the risk through insurance accordingly. 
 
The workshop did deliberate on “Nexus between Micro Credit and Sustainability: Unravelling the Research Perspectives” through a panel discussion. The consisted of: Mr. William D’ Souza, Vice-Chairman, Sanghamithra Rural Financial Services, Dr. R. Indira, President, Indian Sociological Society, and Dr. N.R. Parasuraman, Director, SDMIMD, Mysore. The panel was moderated by Dr. M.R. Suresh Professor-Marketing, SDMIMD, Mysore. The discussions led to unveiling of the areas of research requirements. It was felt that financial, social, institutional, and economic perspectives of microfinance need rigorous research to facilitate MFIs’ decision making and government’s policy making.   
 
The workshop was coordinated by Dr.B.Venkatraja, Conference Chairperson 

Workshop on Lean Six-Sigma Green Belt

Mr. Vikas from KPMG (Klynvelt Peat Marwick Goerdeler) was the resource person for the Lean Six Sigma Green Belt workshop organized for the PGDM 2017-19 Batch during September 2018. The 4-day workshop was inaugurated by Dr. R. Jagadeesh, Professor - Operations, SDMIMD, on September 15, 2018. 
 
The workshop introduced the statistical tool “MINITAB” to solve analytical problems and gave insight on how use of six sigma techniques can give better growth of the organization. Several live industrial examples along with industrial applications are discussed during the workshop. The training program concluded with Assessment Test and a feedback session. 

Workshop on ‘Empirical Research in Finance’

The pre-conference workshop on ‘Empirical Research in Finance’ was held on September 6, 2018. The workshop was inaugurated by Prof. S.N. Hegde, Former Vice Chancellor, University of Mysore. In his inaugural address, Prof. Hegde highlighted how a systematized research in financial management can bring constructive changes in higher educational institutions. Earlier, Dr. N.R. Parasuraman, Director & Professor-Finance, SDMIMD, welcomed the gathering and introduced the importance of research and publications in presenting institutional intellectual output. 
 
Prof. S.R. Viswanath, Professor and Head, School of Management and Entrepreneurship, Shiv Nadar University, New Delhi, discussed on the art of writing papers in major finance journals which are indexed in ABDC and SCOPUS. 
 
Dr. K.A. Venkatesh, Professor, Myanmmar Institute of Information Technology, demonstrated the working on ‘Data Envelopment Analysis’ using R software and discussed the application of R in finance research. 
 
In the post-lunch session, Dr. Kabaly P Subramaniam, Faculty of Business, Arab Open University, Oman, introduced ‘Theory Building Research’ and emphasized on its relevance in research. 
 
The workshop culminated in a panel discussion on ‘Contemporary Issues in Finance and Accounting’. The panelists included Dr. Janakiramudu, Professor-Finance, Alliance University; CA. Raghunandan Rao; Dr. Kotreshwar, Professor, Department of Commerce, University of Mysore; and, Dr. N.R. Parasuraman, SDMIMD. The panel discussion was moderated by Prof. S. Kannadas, Assistant Professor-Finance, SDMIMD.
 
The Conference Chair of 7th Edition of International Finance Conference, Dr. M. Sriram, Assistant Professor-Finance, SDMIMD, coordinated the event.

Workshop on Brand Management

 
The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE,  Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building. 
 
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country. 
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