Campus News | SDMIMD

MDP on HR on Non-HR Managers

A MDP on ‘HR for Non-HR’ was organized on August 7, 2020. The faculty resource Dr. Mousumi Sengupta, Professor – HR/OB and Dr. Nilanjan Sengupta, Professor – HR/OB from SDMIMD, focused on the people management issues, faced by professionals engaged in administrative roles and non-HR professionals at all levels, in day-to-day work life situations. The case studies are used to discuss the issues involved in interactions with people, across all levels, irrespective of the nature of our work. Further, the interaction on functions, ranging from leading and motivating staff to appraising their performance was very interesting. The program concentrated on people management skills and techniques for the participants.

MDP on Business Data Analysis and Power BI

A 2-Day Management Development Program (MDP) on Business Data Analysis with Microsoft Excel and Power BI was organized on July 27 and 28, 2020. Prof. M. Minhaj, Faculty-Systems, SDMIMD, was the resource person for this online MDP. The program provided a comprehensive introduction to MS-Excel and helped the participants to understand the effective ways to use Excel for Data Analysis and Business Modelling. Further, the program helped the participants to get familiarize with the usage of Power BI for Managerial Reporting and Decision Making.

MDP on Managing Difficult Customers

SDMIMD organised 2-Day MDP on “Managing Difficult Customers” on July 23 & 24, 2020. The program was facilitated by the faculty resource from SDMIMD - Dr Mousumi Sengupta, Professor – OB & HR; and, Dr R. Sugant, Professor – Marketing. The program oriented towards employees in customer facing roles including the areas of sales, service delivery and customer support/ service. The program helped the participants to identify different types of difficult customers and convert them into valued partners, thereby generating goodwill, trust, higher sales, and increased profits. The program was delivered through on-line lectures, games, quizzes, and case studies. The participants found immense value in the program and appreciated the program for its highly engaging pedagogy and practical value.

CEO Speaks on Business Marketing

Mr Chandramouli, CEO, Feedback Insights, was the speaker for the webinar series on the topic ‘Business Marketing’ conducted during July 19 to 25, 2020 for the Marketing Specialization students of PGDM 2019-2021 Batch. Mr. Chandramouli deliberated on business marketing opportunity assessment. The speaker elaborated on how to categorise industry and firms and different ways of sizing up the B2B markets. The series also covered the concept of value chain and cost structure in a business product.

Webinar on Impact of COVID-19 on Consumer Behaviour

A webinar on the topic ‘Impact of COVID-19 on Consumer Behaviour’ was delivered by Dr. H. Gayathri, Deputy Director & Professor – Marketing, SDMIMD, on July 23, 2020. The webinar organized for the PGDM 2020-2022 Batch introduced was an eyeopener session, sharing a few interesting perspectives from the – Life Simplifiers Consumers, who want to eat less and buy less; Degrowth Activists, feel that too much time and effort are going into consuming; Climate Activists, who worry about the harm and risk that consumers are causing to the planet; Food Choosers, who people who have turned into vegetarians and vegans; and, Conservation Activists, who request not to destroy existing goods but to reuse, repair.

Invited talk by Prof. Sheb True

Prof Sheb True from Kennesaw University, Atlanta was the invited speaker for the webinar series talk on ‘Strategy’ organized during July 20 to 22, 2020, to the PGDM 2019-21 Batch. Prof. Sheb True discussed about strategy as a continuum with adequacy at one end and leadership at the other end. Further he opined that companies need to decide where they should be in strategic continuum considering 3 dimensions of product positioning viz., brand, price, and performance.

Webinar by Mr. Asif K.A, Our Alumni

Mr Asif K.A., Second Vice-President, Northern Trust; and alumnus of SDMIMD’s PGDM 2007-09 Batch, was the speaker for the Webinar on topic ‘The New Normal - Making Sense in The VUCA World’ scheduled on July 18, 2020. The session covered different component of VUCA (Vision, Understanding, Clarity, Agility) and how Northern Trust has successfully managed with VUCA 2.0. Mr Asif emphasised the importance of “Agility” for organisations & individuals; and, explained the ‘Learning Agility Framework’.

Invited talk by Mr. A.G. Vikram

Swayam - the e-Cell of SDMIMD organized invited talk by Mr A.G. Vikram the Doctoral Researcher of SDM RCMS on July 18, 2020. The talk delivered on webinar mode to the SDMites focused on the Start-up environment, definition of Start-ups and issues faced by Start-ups. Mr Vikram also outlined examples of successful but not well-known start-ups in different sectors in Bangalore. Mr. Vikram highlighted pitfalls to be avoided by budding entrepreneurs and aspects that venture capitalists would investigate while examining proposals for funding. It was an interactive session with a quiz for the participants.

MDP on Corporate Finance

The 2-Day MDP on 'Corporate Finance - A Primer' was organized on July 17 & 18, 2020, through online mode. The program exposed the participants to the various facets of financing decision and the process of linking financial decisions with maximising shareholders value. Further, the importance of time value of money in corporate financial decisions and the tools used in corporate finance decisions were introduced through a hands-on session.

The faculty resources from the Finance area from the Institute - Dr M. Sriram, Associate Professor and Prof S. Kannadas, Assistant Professor; delivered the sessions. Dr N.R. Parasuraman, Director & Professor, delivered the concluding remarks and gave an overview of the role of Finance in decision-making.