2020-21 | SDMIMD

Release of SDMIMD 25 Years Commemorative Volume

On the glorious occasion of the completion of 25 Years, SDMIMD recorded the achievements and milestones in the form of photo book “SDMIMD 25 Years of Honouring a Commitment” in eventful journey. The photo book was released by Honourable Chairman of SDMIMD Dr. D. Veerendra Heggade, Dharmdhikari of Shri Kshetra Dharmasthala, on August 6, 2020 at Dharmasthala. The photobook presented the journey of SDMIMD right from commencement of operation in 1993 and evolving into a mighty institution for higher learning, and research, winning international acclaim.

MDP on HR on Non-HR Managers

A MDP on ‘HR for Non-HR’ was organized on August 7, 2020. The faculty resource Dr. Mousumi Sengupta, Professor – HR/OB and Dr. Nilanjan Sengupta, Professor – HR/OB from SDMIMD, focused on the people management issues, faced by professionals engaged in administrative roles and non-HR professionals at all levels, in day-to-day work life situations. The case studies are used to discuss the issues involved in interactions with people, across all levels, irrespective of the nature of our work. Further, the interaction on functions, ranging from leading and motivating staff to appraising their performance was very interesting. The program concentrated on people management skills and techniques for the participants.

MDP on Business Data Analysis and Power BI

A 2-Day Management Development Program (MDP) on Business Data Analysis with Microsoft Excel and Power BI was organized on July 27 and 28, 2020. Prof. M. Minhaj, Faculty-Systems, SDMIMD, was the resource person for this online MDP. The program provided a comprehensive introduction to MS-Excel and helped the participants to understand the effective ways to use Excel for Data Analysis and Business Modelling. Further, the program helped the participants to get familiarize with the usage of Power BI for Managerial Reporting and Decision Making.

MDP on Managing Difficult Customers

SDMIMD organised 2-Day MDP on “Managing Difficult Customers” on July 23 & 24, 2020. The program was facilitated by the faculty resource from SDMIMD - Dr Mousumi Sengupta, Professor – OB & HR; and, Dr R. Sugant, Professor – Marketing. The program oriented towards employees in customer facing roles including the areas of sales, service delivery and customer support/ service. The program helped the participants to identify different types of difficult customers and convert them into valued partners, thereby generating goodwill, trust, higher sales, and increased profits. The program was delivered through on-line lectures, games, quizzes, and case studies. The participants found immense value in the program and appreciated the program for its highly engaging pedagogy and practical value.

CEO Speaks on Business Marketing

Mr Chandramouli, CEO, Feedback Insights, was the speaker for the webinar series on the topic ‘Business Marketing’ conducted during July 19 to 25, 2020 for the Marketing Specialization students of PGDM 2019-2021 Batch. Mr. Chandramouli deliberated on business marketing opportunity assessment. The speaker elaborated on how to categorise industry and firms and different ways of sizing up the B2B markets. The series also covered the concept of value chain and cost structure in a business product.

Webinar on Impact of COVID-19 on Consumer Behaviour

A webinar on the topic ‘Impact of COVID-19 on Consumer Behaviour’ was delivered by Dr. H. Gayathri, Deputy Director & Professor – Marketing, SDMIMD, on July 23, 2020. The webinar organized for the PGDM 2020-2022 Batch introduced was an eyeopener session, sharing a few interesting perspectives from the – Life Simplifiers Consumers, who want to eat less and buy less; Degrowth Activists, feel that too much time and effort are going into consuming; Climate Activists, who worry about the harm and risk that consumers are causing to the planet; Food Choosers, who people who have turned into vegetarians and vegans; and, Conservation Activists, who request not to destroy existing goods but to reuse, repair.

Webinar by Mr. Asif K.A, Our Alumni

Mr Asif K.A., Second Vice-President, Northern Trust; and alumnus of SDMIMD’s PGDM 2007-09 Batch, was the speaker for the Webinar on topic ‘The New Normal - Making Sense in The VUCA World’ scheduled on July 18, 2020. The session covered different component of VUCA (Vision, Understanding, Clarity, Agility) and how Northern Trust has successfully managed with VUCA 2.0. Mr Asif emphasised the importance of “Agility” for organisations & individuals; and, explained the ‘Learning Agility Framework’.

MDP on Corporate Finance

The 2-Day MDP on 'Corporate Finance - A Primer' was organized on July 17 & 18, 2020, through online mode. The program exposed the participants to the various facets of financing decision and the process of linking financial decisions with maximising shareholders value. Further, the importance of time value of money in corporate financial decisions and the tools used in corporate finance decisions were introduced through a hands-on session.

The faculty resources from the Finance area from the Institute - Dr M. Sriram, Associate Professor and Prof S. Kannadas, Assistant Professor; delivered the sessions. Dr N.R. Parasuraman, Director & Professor, delivered the concluding remarks and gave an overview of the role of Finance in decision-making.

Webinar on Stress Management

‘Stress Management’ the focused topic in the corporate and academic domain in this pandemic situation. The awareness about the stress, cause, different variants and how to manage it in this difficulty time is a as important as have awareness about COVID-19. Keeping this in mind SDMIMD organized webinar on ‘Stress Management’ to the first-year students of the incoming PGDM 2020-2022 on July 16, 2020 by Dr. Mousumi Sengupta, Professor – OB & HR, SDMIMD. During Q&A session, Dr. Mousumi introduced various aspects of managing stress for enhanced performance.