Talk on Generative AI and marketing

Mr. Kiran Sathyanarayana, Lead Data Scientist at Tiger Analytics (NLP and Generative AI), and an alumnus of SDMIMD, delivered a talk on "Generative AI and Marketing" on June 8, 2024. The talk was organized as part of the Business Landscape course. Kiran Sathyanarayana emphasized the importance of setting clear personal and professional goals. He highlighted the transformative impact of generative AI on marketing, including content creation and customer segmentation. Kiran introduced tools like Pecan AI, showcased career opportunities in generative AI marketing, and stressed the importance of continuous learning and adaptation to technological changes for career success.