Webinar on ‘Consumer Insights and its Importance’

‘In a competitive business environment, the survival and growth of any organization depend on how well they understand their customers’ thus said Dr. Jayakrishnan S., Faculty – Marketing, SDMIMD, Mysore, while discussing the concept of consumer insights and the relevance of consumer insights for companies during the Webinar organized for PGDM 2022-2024 Batch on May 27, 2022. Dr. Jayakrishnan shared the methods to gain consumer insight and its applications were also shared with the participants. The interaction between the students and the speaker was interesting.