Webinar on Marketing and Social Enterprises

A webinar session was conducted on the theme  Marketing and Social Enterprises by Dr M R Suresh for the incoming PGDM students. The session focused on the importance of integrating the Bottom of Pyramid in the market system to make globalisation meaningful. The poor enthusiastically participate in the market as per research studies. In many situations, giving examples, Dr Suresh highlighted that  the Bottom of Pyramid markets became the main business of organisations. A distinction was made between socially responsible businesses and social enterprises. The social enterprise, an emerging form, applies marketing and business principles to achieve social goals. Increasingly sustainability is also getting incorporated in social enterprises. In addition, in the post pandemic era, social and sustainability dimensions are part of brand evaluation by consumers. There are well known brands developed social enterprises in the food and beverage sector. Social  enterprises consciously adopt such practices addressing triple bottomline dimensions. Dr Suresh also indicated opportunities for social enterprises in the startup ecosystem with favourable government policies.