Workshop on Digital Marketing and AI in Marketing - November 29, 2024
Workshop Overview
In today's fast-evolving digital landscape, Artificial Intelligence (AI) is transforming the way businesses approach marketing. This One Day workshop will explore the digital marketing tools and strategies, as well as offer insights into how AI-driven tools and techniques are reshaping customer experiences, campaign optimization, and data analysis.
The full-day workshop will be divided into two focused sessions, each covering crucial aspects of modern marketing -
The first half will focus on Digital Marketing, where we will explore how businesses can harness the power of online platforms to reach, engage, and convert customers. From SEO and content marketing to social media strategies and data analytics, this session will provide a holistic view of the digital landscape and actionable insights for marketers.
The second half will shift focus to AI in Marketing, where participants will explore AI’s transformative role in automating processes, enhancing customer segmentation, and optimizing marketing strategies. Through practical examples and case studies, participants will learn how AI-driven tools can improve efficiency, predict customer behavior, and provide actionable insights to boost marketing effectiveness.
Who can attend?
* Academicians in Marketing: Those looking to deepen their understanding of modern marketing trends and technologies for teaching or research.
* Marketing Professionals: Individuals seeking to upgrade their skills, learn new strategies, and integrate AI tools into their marketing campaigns. * Business Owners and Entrepreneurs: Those who want to drive business growth by leveraging digital marketing and AI-driven strategies for customer acquisition and retention.
* Students: Especially MBA and marketing students aiming to stay ahead of the curve by understanding key digital and AI marketing concepts. * Consultants and Agencies: Marketing consultants or agencies looking to offer cutting-edge solutions to their clients by combining digital marketing with AI innovations. Program Schedule:
Brief Profile of the Resource Persons:
Registration Fees - INR 2000 per participant: TA, DA and accommodation are not provided. Outstation participants have to make their own travel and accommodation. However, we assist you with a list recommended list of hotels. Hotel details are available in the given link. Click here for Accommodation Information Option II: Electronic Fund Transfer (EFT) favour of “Director, SDM Institute for Management Development”, payable at Mysore using the following account number:
The Federal Bank Ltd
Branch Mysore, Jayalakshmi Puram
Beneficiary: SDM Institute for Management Development
SB A/C: 16890100038823
IFSC Code: FDRL0001689
Contact us:
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