Workshop on Value-Based Selling by Mr. Varun Kumar, Intel Corporation
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Mr. Varun Kumar, Segment Lead – Edge Computing Group at Intel Corporation, Bengaluru, conducted an engaging workshop for the PGDM 2024–26 batch on the topic "Practical Approach to Value-Based Selling with Real-Life Case Studies" on June 26, 2025.
Drawing from his rich experience in sales, Mr. Varun shared valuable insights into the real-world challenges of engaging with customers and building a successful career in sales. He emphasized the importance of a practical approach to value-based selling and discussed key pricing methodologies that drive sales effectiveness.
A key highlight of the session was his introduction to the MEDDPICC sales qualification framework, equipping students with a structured tool for professional sales strategy and execution.
The workshop was highly informative and helped bridge the gap between academic knowledge and industry practice, offering students a clear understanding of modern sales approaches and value-driven client engagement.
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