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"Get yourselves strong physically, mentally and intellectually. For every Coke that you drink consider drinking a tender coconut and for every Dockers that you may buy, consider buying a Desi jubba. Pause before you make the next purchase. This way, we may have the best of both the worlds! These reasoning and thoughts may appear simplistic but I believe they are implementable”, thus the message from Prof. N.R. Govinda Sharma, Professor – Strategy, SDMIMD, Mysore, while unfurling the National Flag at the 67th Independence Day celebration.
Prof. Sharma introduced a new school of thought – “Rubanomics” that is gaining ground between rural and urban. He explained ‘Ruban is a person living in rural area but with urban aspiration’. Rubanomics is the study of economics as applied to Rubans.
The students presented the patriotic songs, shared their thoughts on Building Better India and concluded with the community breakfast.
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