Strategies for Brand building of Cement

Kalgal The talk on “Strategies for Brand building of Cement – The UltraTech Way” by Dr. M. R. Kalgal, Senior Vice President & Head of Technical Services at UltraTech Cement Ltd, on September 1, 2012 at the SDMIMD Auditorium introduced the strategies in action at Ultra Tech toward brand building. The talk was followed by interactive session with the students.