CEO Speaks on Business Marketing
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Mr Chandramouli, CEO, Feedback Insights, was the speaker for the webinar series on the topic ‘Business Marketing’ conducted during July 19 to 25, 2020 for the Marketing Specialization students of PGDM 2019-2021 Batch. Mr. Chandramouli deliberated on business marketing opportunity assessment. The speaker elaborated on how to categorise industry and firms and different ways of sizing up the B2B markets. The series also covered the concept of value chain and cost structure in a business product. |