Core Faculty

R Sugant

Research Interest / Consulting Area
Marketing of Services, Consumer Behaviour, Customer Service and Satisfaction and B2B Marketing

Courses Offered
Business Marketing, Services Marketing, Marketing of High Technology Products, International Business and Doing Business in Emerging Markets

Positions Held / Associated With
Business Head – Higher Education & Enterprise Learning, HCL Infosystems Ltd.
Commercial Manager, Wipro Ltd
Associate Professor – MATS School of Business, Bangalore
Professor & Head, MBA Program, S B M Jain College of Engineering, Bangalore 

R SugantBE, MBA & Ph.D
Professor - Marketing & Chairperson-Placements
sugant@sdmimd.ac.in

During his illustrious career of over 30 years, Dr Sugant has held diverse responsibilities – as an entrepreneur, corporate leader and as an academic lead. 
 
On completion of his graduate degree in mechanical engineering and MBA in marketing, Dr Sugant started his career in sales and subsequently moved to handling logistics and commercial responsibilities in Wipro, where he spent over 7 years. Subsequent to his stint in Wipro, he went on to become an entrepreneur and launched a start-up in the area of technology training and retail aggregation. Post dot com bust, he moved to Jain University where he went onto lead the MBA program that was then affiliated to VTU. 
 
Prior to joining SDMIMD in 2014, Dr Sugant was with HCL for over 7 years in varied roles in Bangalore and Noida. In HCL, he was instrumental in setting and scaling up different business lines in their education vertical. When he left HCL, he was Business Head at HCL Learning, a Rs.600 million division of HCL Infosystems Ltd. 
 
As a Professor of marketing in SDMIMD, he handles international business, B2B marketing, marketing of services and marketing of high technology products – subjects on which he brings in considerable industry experience. 
 
As part of the faculty exchange programme of SDMIMD, Dr Sugant also teaches at Universidad de Montevideo, Uruguay, South America.
 
For the past two years, he is also leading the placements at the Institute as Chairman – Career Services. During these two years, the institution has reached its pinnacle in placements by achieving 100% placements.
 
Dr Sugant believes in the power of students and is of the firm view that once inspired, they can reach great heights. His avowed mission is to “inspire students to achieve”.

Publications

Edited Books

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Chapters

  1. Sugant R. (2018). Factors and dimensions of service quality of digital learning solutions. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
  2. Sugant, R. (2017). A Study on Servitization by Manufacturing Companies in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  3. Sugant, R (2017). ‘Going global – An imperative for growth’. Cases in Management- Vol VI. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-29-1]
  4. Sugant, R. (2016). Can Sygnovate IT Solutions Succeed?. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  5. Sugant, R. (2016). Impact of Outcome Quality Dimension on Service Quality of Digital Learning Solutions in Schools. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  6. Sugant, R (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
International Journals
 
  1. Sugant, R. and Sandhya Anvekar (2016). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business and Economics Research (RIBER), ISSN: 2304-1013 (Online); 2304-1269 (CDROM), Vol.5 (1), pp. 152–167.
  2. Sugant, R. & Sandhya Anvekar (2015). 'E-Learning Service Quality: A Review of Frameworks'. Asian Journal of Research in Business Economics & Management, Vol.5 (4), pp 33-38, April 2015, ISSN:2249 – 7307 (online), 2250-1673(print)
  3. Sugant, R. & Sandhya Anvekar (2016). impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business & Economic Research, Vol.5 (1), January 2016, pp 152-167,  ISSN: 2304-1013 (Online)
National Journals
 
  1. Sugant, R. & Srilakshminarayana, G  (2018). “E-learning service quality: Assessment of factors”. SCMS Journal of Indian Management, Vol.15 (1), Jan–March, pp. 110-126. ISSN: 0973- 3167.
  2. Sugant, R & Sandhya Anvekar (2016). ‘Impact of Functional Quality on Service Quality of Digital Learning Solutions’. SRM Management Digest. Vol. 5 (1)  ISSN: 0973‐6905
  3. Sandhya Anvekar & Sugant, R (2014). ‘E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption’. International Journal of Information Systems, Vol. IV (II), Jan-May 2014, ISSN: 2229-5429
  4. Sugant, R (2004). “Giving Wings to 1 Billion Indians – A case study on ‘Air Deccan’, India’s first low cost airline”. Indian Journal of Marketing, Vol.34 (11), November 2004, ISSN 0973-8703
International Conferences
 
  1. Sugant, R and Sandhya Anvekar (2015). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. SIBR 2015 Hong Kong Conference on Inter-disciplinary Business and Economic Research. October 3-4, 2015. 
  2. Sugant, R (2014). A Framework for Measuring Service Quality of E-Learning Services. Third International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Mumbai , December 19-21 .
  3. Sugant, R (2014). “E-Learning and Digital Classroom Solutions in CBSE Schools: A Study of factors that determine the effective knowledge delivery by teachers at secondary level”, presented at the 6th International Conference on “Excellence in Research and Education at Indian Institute of Management, Indore in May.
  4. Sugant, R (2005). “Management Education: Need for Country Specific Approach”, presented at the 6th Association of Universities of Asia Pacific General Conference at Surabaya, Indonesia in September.

National Conferences

  1. Sugant, R. “Rural Marketing – Is it a boon or bane for the Indian marketer” at the “National Seminar on Agri-Business Management” at Indian Institute of Rural Management, Jaipur, November 2003
  2. Sugant, R. “E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption” at the “National Conference on Innovations in IT and Management” at Sinhgad Institute of Management and Computer Applications, Pune on February 21 & 22, 2014

Venkatraja B

Venkatraj

Research Interest / Consulting Area
Third Sector, Sustainable Development, Applied Econometrics, Public Finance, Development Environment and Macro Economy

Courses Offered
Microeconomics, Macroeconomics, Managerial Economics and Business & Economic Environment

Also teaches/taught at
S.V.S College, Bantwal-Mangalore
Shree Sharada College, Basrur-Kundapur
ICFAI National College, Hassan

Dr. Venkatraja B, MA, Ph.D
Assistant Professor - Economics
venkatraja@sdmimd.ac.in

Dr. Venkatraja has a Master’s Degree in Economics from the University of Mangalore. He has a PhD in Economics awarded by the University of Mysore for his research work in the field of Third Sector. He has been in academics since 2004. He has the experience of teaching diverse courses in the domain of Economics which include Microeconomics, Macroeconomics, Managerial Economics and Business & Economic Environment. He has published many research papers and articles in reputed national and international journals. His areas of research interest are Third Sector, Applied Econometrics, Sustainable Development, Public Finance, Development Environment and Macro Economy.  He has also presented research papers in International Conferences. 

Publications

Edited Book

  1. Parasuraman N. R. & Venkataraja, B [Editors]. (2018). 4th International Conference on Economic Growth and Sustainability Development: Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-34-5].
  2. Parasuraman N. R. & Venkataraja, B [Editors]. (2017). 3rd International Conference on Economic Growth and Sustainability Development: Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-26-0].
  3. Parasuraman N. R. & Venkataraja, B [Editors]. (2016). 2nd International Conference on Inclusive Economic Growth and Sustainability. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-18-5].
  4. Parasuraman N. R., Venkatraja B., Jagadeesh R. and Sriram, M. (2015) (Editors). Special issue of Select papers of International Conference on Global Economic Growth and SustainabilityAnnamalai International Journal of Business Studies and Research. November, Vol 7, Issue 2. ISSN (print): 0975-749X.
  5. Parasuraman N. R. & Venkataraja, B [Editors]. (2015). International Conference on Global Economic Growth and Sustainability. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-12-3].

Book Chapters

  1. Venkatraja, B. (2018). Empowering rural economy: The SKDRDP Way. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
  2. Venkatraja, B. (2018). Macroeconomic dynamics of foreign institutional investment: an Indian perspective. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-30-7].
  3. Venkatraja, B. (2017). Feedback Effects of Inflation and Economic Growth in India: An Econometric Analysis. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  4. Venkatraja, B. (2016). ‘One Belt, One Road’ Initiative of China’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  5. Venkatraja, B. (2016). Dynamics of Macroeconomic Fundamentals Affecting Stock Market in India: A Causal Relationship Analysis. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  6. Venkataraja, B (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  7. Venkataraja, B & Sriram M. (2015). A casual nexus between FDI and economic growth of India: an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  8. Venkatraja B (2014). Business Correspondent (BC) Model for Inclusive Growth: Performance Analysis of SKDRDP. Cases in Management- Vol III. N.R. Parasuraman, Mousumi SenguptaNilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

International Journals

  1. Venkatraja, B. (2019). Are SHGs catalysts of inclusive sustainable rural development? Impact assessment of SKDRDP interventions in India. International Journal of Sustainable Development & World Ecology, Print ISSN: 1350-4509 Online ISSN: 1745-2627, DOI: 10.1080/13504509.2019.1579766.
  2. Venkatraja, B. (2019). Corporate Social Responsibility and Sales Performance of the Firm: A Panel Data Analysis for Indian Scenario. The Empirical Economics Letters, ISSN 1681 8997, Vol.18 (1), January.
  3. Venkatraja, B. (2018). Dynamics of Aggregate Demand Factors in Macro Growth: An European Perspective. Economic Studies Journal, ISSN (print) 0205-3292, Vol. 27 (3), pp.3-21.
  4. Venkatraja, B. (2018). Testing the J-Curve Hypothesis: An Empirical Analysis for India. The Empirical Economics Letters, Vol.17 (5), ISSN (only print) 1681 8997, pp.587-595.
  5. Venkatraja, B. (2018). Sensitivity of Trade Balance to Exchange Rate Depreciation: Evidence from Indo-U.S. Bilateral Trade. Asian Economic and Financial Review, ISSN: 2305-2147 (Print), 2222-6737 (Online), Vol.8 (5), pp.691-703.
  6. Venkatraja, B. (2017). Addressing the paradox of public expenditure – economic growth nexus: an econometric approach. Economic Thought Journal, ISSN: 0205-1990, (ABDC listed), Issue.5. October, pp. 109-128. 
  7. Venkatraja, B. (2017). Demystifying Consumption – Savings Paradox: An Exploratory Study of Indian Case. Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB): An Online International Research Journal,  ISSN: 2306-367X (Online), Vol.6 (2), pp. 2203-2214.
  8. Sriram, M & Venkatraja, B (2017). Do Flow of FDI and Stock Index Movements Corroborate Long-term Relationship? An Empirical Analysis of India. The African Journal of Finance and Management, Vol.26(1), January, pp. 56-66.
  9. Venkatraja, B. (2017). Impulse Response of Economic Growth to Renewable Energy Shocks: Indian Scenario. FOCUS International Journal of Management, ISSN: 0973 9165 (print), Vol.12 (2), pp. 6-10.
  10. Venkatraja, B. (2017). Demystifying the Sensitivity of Economic Growth to Government and Private Consumption Expenditures: An Empirical Study of India. European Journal of Business and Management, ISSN: 2222-1905 (Paper), ISSN 2222-2839 (Online), Vol. 9(7), pp 117-122.
  11. Venkatraja, B. (2016). Is Rising Food Subsidy Attributed to Poor Food Management? An Empirical Evidence from India. International Affairs and Global Strategy, Vol. 51, ISSN (Paper) 2224-574X, ISSN (Online) 2224-8951, pp.15-24.
  12. Venkatraja, B. (2016). Impact of Central Explicit Subsidies on Fiscal Deficit in India: An Empirical Study. International Review of Research in Emerging Markets and the Global Economy (IRREM), (ISSN: 2311-3200), Vol.2 (4), pp.973-997.
  13. Venkatraja, B & Sriram, M. (2015). Vulnerability of China’s Economic Growth to the Export Shocks: An Econometric Evidence. The Asian Economic Review, Vol.57 (4), December, pp.17-34.
  14. Venkataraja, B (2015). Testing the Export-Led Growth Hypothesis for India: An Econometric Analysis. International Affairs and Global Strategy, Vol.37, ISSN 2224-574X (Paper) ISSN 2224-8951 (Online), pp. 74-83.
  15. Venkataraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Review of Research in Emerging Markets and the Global Economy (IRREM) - An Online International Research Journal (ISSN: 2311-3200), Vol.1 (4), pp. 538-556.
  16. Venkataraja, B (2015). Rise and Fall of the HMT Watches Ltd– A Case Study. International Journal of Social and Economic Research (ISSN: 2249-6270), Vol.5(2), April-June, pp. 151-157.
  17. Venkatraja, B & Sriram, M (2014). Modeling and Forecasting GDP of India-ARIMA Model. Asian Journal of Development Matters, Vol. 8(2), December (0973-9629), Pp. 38-49
  18. Venkatraja, B (2014). Does Keynesian Model of Aggregate Demand Determining GDP hold Relevance? Indian Experience. International Journal of Social and Economic Research, Vol. 4(4), December. (ISSN: 2249-6270)
  19. Venkatraja, B. & Indira, M (2014). Do NGOs Impact Rural Development? An Empirical Assessment. Asian Economic Review, Vol. 56(4), December. (ISSN: 0004-4555).
  20. Venkatraja, B. (2014). Impact of Macroeconomic Variables on Stock Market Performance In India: An Empirical Analysis. International Journal of Business, Quantitative Economics and Applied Management Research.Vol.1(6), November. (ISSN: 2349-5677). p71-85.
  21. Venkatraja, B. & Indira, M (2014). Methodological Issues in Measuring Human Development: an Empirical Analysis. GE-International Journal of Management Research. Vol.2(11), November. (ISSN: 2321-1709). p140-159.
  22. Venkatraja B and Indira M (2012) “Capability Approach as an Alternative Framework for the Measurement of Human Development”, Asian Economic Review, August 2012, Vol.54, No.2.
  23. Venkatraja.B and Indira.M (2011) “Role of NGOs in Human Development: An Empirical Analysis”, Journal of Asian Development Matters, Vol.5, No. 3, December, 71-81. 

National Journals

  1. Venkatraja, B. (2019). A pragmatic or populist budget?. Southern Economist, ISSN (print): 0038 4046, Vol. 57 (20), February, pp.25-27.
  2. Venkatraja.B. (2017). Keynes' Expansionary Fiscal Policy Not At Work in Karnataka. Southern Economist, (ISSN 0038-4046), Vol.55 (23) April, pp.13-15. 
  3. Venkatraja B. (2017). Fiscally Prudent Expansionary Budget: Key to Growth Sustainability. Southern Economist, ISSN: 0038-4046, Vol.55(20), February, pp 43-44.
  4. Venkatraja, B (2016). Growth Acceleration and Fiscal Prudence. Southern Economist, Vol. 54(23), April, ISSN (print) 0038-4046, pp 45-46.
  5. Venkataraja, B (2015). A Causality Analysis on the Empirical Nexus between Capital Formation and Economic Growth: Evidence from India. Rajagiri Management Journal, Vol. 9 (1), (ISSN Print:  0971-9968), pp. 25-42.
  6. Venkatraja B. (2015). Planning Commission is History and Niti Aayog is Mystery. Kisan World, Vol. 42 (4), (Print- ISSN 0971-9229), pp.51-54. 
  7. Venkatraja B. (2015). Higher Public Investment is the Catalyst of Growth. Southern Economist, , Vol. 53(22), (Print- ISSN 0038-4046), pp. 45-46. 
  8. Venkatraja B. (2014). Pradhan Mantri’s Jan Dhan Yojana- Prospects and Problems. Kisan World. December, p.21-24
  9. Venkatraja B. (2014). BRICS Bank: new hope of Third World Countries. Southern Economist. Vol.53, No.10, September 15, 2014.
  10. Venkatraja B. (2014). Towards fiscal prudence: chances and challenges. Southern Economist. Vol.53, No.7, August 
  11. Venkatraja. B (2014) “Rural Sanitation-Still A Challenge”, Kisan World, Vol.41, No.4, April 2014, pp44-45.
  12. Venkatraja.B (2014) “State Budget: Boost to Education”, Southern Economist, Vol.52, No.22, March 2014, pp 34.
  13. Venkatraja.B (2014) “Fiscal Consolidation: Is An Illusion?”, Southern Economist, Vol.52, No.22, March 2014, pp 44.
  14. Venkatraja. B (2013) “Tender Coconut Water- A Natural Desi Drink”, Kisan World, Vol.40, No.7, July 2013, pp 12-16.
  15. Venkatraja.B (2013) “Defence Budget: A Well Balanced Exercise”, Southern Economist, Vol.51, No.23, April 2013, pp 35.
  16. Venkatraja. B (2012) “Regional Disparities in Human Development of Karnataka” Southern Economist, Vol 51, no 9, Sept 1, 2012, pp 5-8.
  17. Venkatraja. B (2012) “Coffee Consumption in India: an Analysis”, Kisan World, Vol 39, No 8, August 2012, pp 36-39.
  18. Venkatraja.B (2011) “The Role of NGOs in Human Development”, Kisan World, Vol. 38, No.11, November, pp 54-56.
  19. Venkatraja.B and Indira.M (2011) “Impact of NGOs on Social Development: An Analysis”, Southern Economist, Vol. 50, No.5, July 1, pp 45-50.
  20. Venkatraja.B and Indira.M (2011) “Role of Education in Social Development: An Empirical Analysis”, Madhya Pradesh Journal of Social Sciences, Vol 10, No1, June 2011, pp 1-10. 
International Conferences
 
  1. Venkatraja, B. (2017). What Drives Growth in India– Consumption Spending or Investment? An Exploratory Study. Thirteenth Asia-Pacific Conference on Global Business, Economics, Finance and Banking, SDMIMD and Global Business Research, Singapore, August 4-5. 
  2. Sriram, M. & Venkatraja, B. (2016). Do Flow of FDI and Stock Index Movements Corroborate Long Term Relationship?  An Empirical Analysis of India. UGC Sponsored 7th International Conference on 'Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development'; Coimbatore, 15-16 December, 19 p.
  3. Venkatraja, B (2016). Impact of Central Explicit Subsidies on Fiscal Deficit in India:An Empirical Study. Fifth International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Chennai, April 1-2.
  4. Venkatraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Symposium on Emerging Trends in Social Sciences Research, SDMIMD and J A Alpha, Chennai, April 3-5.

Jayakrishnan S

M.R. Suresh

Research Interest / Consulting Area
Retail Management, Rural Marketing and Neuromarketing

Courses Offered
Sales and Distribution Management, Marketing Management, Retail Management, Services Marketing,
Strategic Marketing, Consumer Behaviour, Business Environment, Digital Marketing

Positions Held / Associated With
Faculty Coordinator: Integrated Management Learning Programme (IMLP) - SCMS School of Technology and Management (SSTM)-Cochin
Assistant Professor- SCMS School of Technology and Management (SSTM) and Bhavans Royal Institute of Management (BRIM), Cochin.
Fellow Student (External) – National Institute of Industrial Engineering (NITIE) - Mumbai 
Senior Research Fellow (NAIP Project) – Central Institute of Fisheries Technology (CIFT
Sales Manager (Rural) ICICI Prudential Life Insurance Ltd

Also teaches/taught at
SCMS School of Technology and Management (SSTM) - Cochin
Bhavans Royal Institute of Management (BRIM), Cochin

Jayakrishnan S, Bsc, PGDM, PGCAM & PR, FPM (NITIE)
Assistant Professor - Marketing
jayakrishnan@sdmimd.ac.in

Mr.Jayakrishnan.S is an Agriculture graduate from Kerala Agricultural University and has a Postgraduate Diploma in Rural Management from Xavier Institute of Management, Bhubaneswar (XIMB). His industry experience is around two years in insurance sector as Sales Manager (Rural) with ICICI Prudential in Bancassurance and Agency channel. He worked with Central Institute of Fisheries Technology (CIFT) in National Agriculture Innovation project as Senior Research Fellow for nearly one year. His academic experience is of four years as Assistant Professor – Marketing area with Bhavans Royal Institute of Management, Cochin and SCMS School of Technology and Management, Cochin India. His interest areas include Retail Management, Rural Marketing and Neuromarketing. 
 
He also has done his Postgraduate certificate programme in Advertising and Public Relations from Mudra Institute of Communications, Ahmedabad (MICA) and Faculty Development Programme (FDP) from Indian Institute of Management-Kozhikode. He completed his  Fellow (Doctoral) Programme in Marketing Management from National Institute of Industrial Engineering (NITIE), Mumbai, on December 2016.

Publications

  1. Presented a paper on Neuromarketing at Marketing conference at SIES, Mumbai (2010).
  2. Published paper titled “Factors Moderating Private Label Purchase”- Jayakrishnan.S, Ranjan Chaudhri, Rekha.D. Chikhalkar (2012): Proceedings of Twelfth Global Conference on Flexible Systems Management, Vienna (Austria) P 1-22.  
  3. Presented a paper on Changing Retail environment in India:  Impact of Government policy on organized and unorganized retail sector at International Seminar on FDI conducted by Kerala University (2013).
  4. Published paper titled “Creating brand identity using human senses” in Asia Pacific Journal of Research  September 2013 and Social Science Research Network (SSRN)(October 2013).
  5. Published paper - FDI in Indian retail: A critical analysis of government policy and future orientation in Social Science Research Network (SSRN) (November 2013).

Edited Book

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Review

  1. Jayakrishnan S. (2018). Understanding Indian consumers by Durairaj Maheswaran and Thomas Puliyel (Editors); Oxford University press; 2017. SDMIMD Journal of Management Vol.9 (2); September, pp.47-49.

Book Chapters

  1. Jayakrishnan, S. (2016). Measuring Factors determining Private Label Purchase: An Exploratory Factor Analysis (EFA) Approach. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  2. Jayakrishnan. S (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol. IV. N.R. Parasuraman, Mousumi Sengupta andNilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

International Journals

  1. Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Determinants of private label purchase in food category – role of product, consumer and store factors. International Journal of Management Concepts and Philosophy, 9(2), 93–119.
  2. Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Understanding the role of consumer factors and store factors in private label purchase. International Journal of Business and Management, 11(7), 223-236.
  3. Jayakrishnan, S., Rekha, D. Chikhalkar and Ranjan Chaudhuri (2016). Measuring Factors Determining Private Label Purchase. Asian Journal of Empirical Research, Vol.6 (2), (ISSN: (P): 2306-983X, ISSN (E): 2224-4425), pp. 42-58
  4. Jayakrishnan, S. (2015). E-retailing in India: Opportunities and Challenges. International Journal of Research in Finance and Marketing, Vol. 5, Issue 3, 21-28p. [ISSN 2231-5985].

International Conference

  1. S. Jayakrishnan, Rekha D Chikhalkar & Chaudhuri, Ranjan. Understanding Private Label purchase in Breakfast cereals and Snacks. International Conference on Trends in Retailing and Branding, FICCI Tamil Nadu and University of Madras.

Case Study

  1. Jayakrishnan S.(2019). Air India Express: The Changing Phase for a Low-Cost International Carrier. SAGE Business Cases, Online ISBN: 9781526474629, January.
  2. Jayakrishnan S. (2018). Rebuilding the Trust: Maggi Way. South Asian Journal of Business and Management Cases (Sage Publications). (ISSN 2277-9779; eISSN: 2321-0303). Vol.07 (2), December,  pp.120-130

Dr. Radhakrishnan S

Mohan

Research Interest / Consulting Area
Marketing, Brand Management and Advanced Strategic Management 

Courses Offered
Advanced Strategic Management, Brand Management, Integrated Marketing Communication

Positions Held / Associated With
President – India, Gutenberg Networks
President and Head South, Mudra Communications Ltd
Taught at IIM Bangalore, MICA, leading B-Schools and MDP's at IIM-B

Dr. Radhakrishnan S, BE, PGDM, Ph.D
Professor - Marketing
radhakrish80@gmail.com
 

S. Radhakrishnan (Radha) has over 25 years of experience as a result oriented marketing, branding and advertising professional. He has run businesses, established new businesses and consolidated businesses. He was with the Mudra Group for over 20 years and was till recently, President, Gutenberg Networks, DDB Mudra Group offering globally benchmarked communication production solutions and services. [Omnicom Group, NYSE listed]
 
Radha has held leadership positions and strategized for brand business and advertising heading DDB Mudra across 4 offices as President for many years. He has worked across various categories. Brands across categories include Peter England, McDowell’s No.1, Signature Whisky, DSP Black, Henko, Van Huesen, Monsterindia, Compaq, Hercules Cycles, MK Switches, Prestige, Dhara, RmKV and Paragon, amongst others. Many brand campaigns have become case histories and globally awarded.
 
Radha has intimate knowledge of advertising and marketing processes. Contributed on key Global pitches as part of the DDB team. Expertise: With a focus on Marketing & Communications: Business Planning, Brand Planning, Brand Strategy, Marketing Programs and Channels. Brand knowledge domain: Durables, FMCG, Retail, Lifestyle, Technology ie B2B and B2C. He has launched/re-launched brands across categories. He has worked very closely with client management teams/ entrepreneurs to build brands. An ardent advocate of technology adoption; and recognised for business insights.
 
Radha is an alumnus of IIM Bangalore, NIT Trichy and SCSVMV.
 
Research Interest Area: Technology, Business Strategy, Brand Management, Consumer and Social Behaviour in the Digital Age 

Abhijith Seetharam

abhijeeth

Research Interest / Consulting Area
Climate Change Economics; Project Financing, Ecological Economics; Financial Instruments.

Courses Offered
Strategic Financial Management; International Finance; New Financial Instruments; Cost Management

Abhijith Seetharam, PGDM
Assistant Professor - Finance
abhijith@sdmimd.ac.in

Abhijith Seetharam is an Industrial Engineer with a post-graduate degree in Business Management. He also has to his credit Certificates of Excellence in project analysis and financial modeling. He has worked in a various roles ranging from being an Engineer at an “old economy” tyre manufacturing company to working as Project Finance Consultant at an infrastructure development firm to flourishing as a successful Operations Strategist at a large software services company. He is experienced in the areas of project financing, transportation economics, PPP structuring, top-down budget control, and design of strategy-to-operations execution, among others. His intellectual interests are copious and varied and encompass the study of Ecological Economics, Development Economics and Sustainability & Energy Economics, with analytical emphasis on macro-dynamics and trends.

Publications:

Book Chapter

  1. Seetharam. Abhijith.(2013). Examining Effects of Climate Change Impacts on the Ramsey-Cass-Koopmans Growth Model. Contemporary research in management - II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8].

Working Paper

  1. Working paper on Examining Effects of Climate Change Impact on the Ramsey Endogenous Growth Model,  SDMIMD, Mysore