Core Faculty

R Sugant

Research Interest / Consulting Area
Marketing of Services, Consumer Behaviour, Customer Service and Satisfaction and B2B Marketing

Courses Offered
Business Marketing, Services Marketing, Marketing of High Technology Products, International Business and Doing Business in Emerging Markets

Positions Held / Associated With
Business Head – Higher Education & Enterprise Learning, HCL Infosystems Ltd.
Commercial Manager, Wipro Ltd
Associate Professor – MATS School of Business, Bangalore
Professor & Head, MBA Program, S B M Jain College of Engineering, Bangalore 

R Sugant, BE, MBA & Ph.D
Professor - Marketing & Chairperson-Placements
sugant@sdmimd.ac.in

During his illustrious career of over 30 years, Dr Sugant has held diverse responsibilities – as an entrepreneur, corporate leader and as an academic lead. 
 
On completion of his graduate degree in mechanical engineering and MBA in marketing, Dr Sugant started his career in sales and subsequently moved to handling logistics and commercial responsibilities in Wipro, where he spent over 7 years. Subsequent to his stint in Wipro, he went on to become an entrepreneur and launched a start-up in the area of technology training and retail aggregation. Post dot com bust, he moved to Jain University where he went onto lead the MBA program that was then affiliated to VTU. 
 
Prior to joining SDMIMD in 2014, Dr Sugant was with HCL for over 7 years in varied roles in Bangalore and Noida. In HCL, he was instrumental in setting and scaling up different business lines in their education vertical. When he left HCL, he was Business Head at HCL Learning, a Rs.600 million division of HCL Infosystems Ltd. 
 
As a Professor of marketing in SDMIMD, he handles international business, B2B marketing, marketing of services and marketing of high technology products – subjects on which he brings in considerable industry experience. 
 
As part of the faculty exchange programme of SDMIMD, Dr Sugant also teaches at Universidad de Montevideo, Uruguay, South America.
 
For the past two years, he is also leading the placements at the Institute as Chairman – Career Services. During these two years, the institution has reached its pinnacle in placements by achieving 100% placements.
 
Dr Sugant believes in the power of students and is of the firm view that once inspired, they can reach great heights. His avowed mission is to “inspire students to achieve”.

Publications

Edited Books

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Chapters

  1. Sugant, R. (2018). Drytech – looking for expansion. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  2. Sugant R. (2018). Factors and dimensions of service quality of digital learning solutions. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
  3. Sugant, R. (2017). A Study on Servitization by Manufacturing Companies in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  4. Sugant, R (2017). ‘Going global – An imperative for growth’. Cases in Management- Vol VI. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-29-1]
  5. Sugant, R. (2016). Can Sygnovate IT Solutions Succeed?. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  6. Sugant, R. (2016). Impact of Outcome Quality Dimension on Service Quality of Digital Learning Solutions in Schools. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  7. Sugant, R (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
International Journals
 
  1. Sugant, R (2020). Net Promoter Score - An Evaluation of Top Companies in On-line Retailing in India. SAMVAD: SIBM Pune Research Journal, Vol.XX, June 2020, ISSN (Print): 2249-1880, ISSN (Online): 2348-5329, pp. 14-27.
  2. Sugant, R. and Sandhya Anvekar (2016). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business and Economics Research (RIBER), ISSN: 2304-1013 (Online); 2304-1269 (CDROM), Vol.5 (1), pp. 152–167.
  3. Sugant, R. & Sandhya Anvekar (2015). 'E-Learning Service Quality: A Review of Frameworks'. Asian Journal of Research in Business Economics & Management, Vol.5 (4), pp 33-38, April 2015, ISSN:2249 – 7307 (online), 2250-1673(print)
  4. Sugant, R. & Sandhya Anvekar (2016). impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business & Economic Research, Vol.5 (1), January 2016, pp 152-167,  ISSN: 2304-1013 (Online)
National Journals
 
  1. Sugant, R. & Srilakshminarayana, G  (2018). “E-learning service quality: Assessment of factors”. SCMS Journal of Indian Management, Vol.15 (1), Jan–March, pp. 110-126. ISSN: 0973- 3167.
  2. Sugant, R & Sandhya Anvekar (2016). ‘Impact of Functional Quality on Service Quality of Digital Learning Solutions’. SRM Management Digest. Vol. 5 (1)  ISSN: 0973‐6905
  3. Sandhya Anvekar & Sugant, R (2014). ‘E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption’. International Journal of Information Systems, Vol. IV (II), Jan-May 2014, ISSN: 2229-5429
  4. Sugant, R (2004). “Giving Wings to 1 Billion Indians – A case study on ‘Air Deccan’, India’s first low cost airline”. Indian Journal of Marketing, Vol.34 (11), November 2004, ISSN 0973-8703
International Conferences
 
  1. Sugant, R,  Srilakshminarayana G, & Shyamli (2021). Factors Influencing Customer Satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Presented at the Conference on Interdisciplinary Research in Technology Management, held from 26-28 February, 2021.
  2. Sugant, R and Sandhya Anvekar (2015). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. SIBR 2015 Hong Kong Conference on Inter-disciplinary Business and Economic Research. October 3-4, 2015. 
  3. Sugant, R (2014). A Framework for Measuring Service Quality of E-Learning Services. Third International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Mumbai , December 19-21 .
  4. Sugant, R (2014). “E-Learning and Digital Classroom Solutions in CBSE Schools: A Study of factors that determine the effective knowledge delivery by teachers at secondary level”, presented at the 6th International Conference on “Excellence in Research and Education at Indian Institute of Management, Indore in May.
  5. Sugant, R (2005). “Management Education: Need for Country Specific Approach”, presented at the 6th Association of Universities of Asia Pacific General Conference at Surabaya, Indonesia in September.

National Conferences

  1. Sugant, R. “Rural Marketing – Is it a boon or bane for the Indian marketer” at the “National Seminar on Agri-Business Management” at Indian Institute of Rural Management, Jaipur, November 2003
  2. Sugant, R. “E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption” at the “National Conference on Innovations in IT and Management” at Sinhgad Institute of Management and Computer Applications, Pune on February 21 & 22, 2014

Venkatraja B

Research Interest / Consulting Area
Third Sector, Sustainable Development, Applied Econometrics, Public Finance, Development Environment and Macro Economy

Courses Offered
Microeconomics, Macroeconomics, Managerial Economics and Business & Economic Environment

Also teaches/taught at
S.V.S College, Bantwal-Mangalore
Shree Sharada College, Basrur-Kundapur
ICFAI National College, Hassan

Dr. Venkatraja B, MA, Ph.D
Associate Professor - Economics & Chairperson - SDM RCMS
venkatraja@sdmimd.ac.in

Dr. Venkatraja has a Master’s Degree in Economics from the University of Mangalore. He has a PhD in Economics awarded by the University of Mysore for his research work in the field of Third Sector. He has been in academics since 2004. He has the experience of teaching diverse courses in the domain of Economics which include Microeconomics, Macroeconomics, Managerial Economics and Business & Economic Environment. He has published many research papers and articles in reputed national and international journals. His areas of research interest are Third Sector, Applied Econometrics, Sustainable Development, Public Finance, Development Environment and Macro Economy.  He has also presented research papers in International Conferences. 

Publications

Edited Book

  1. Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. (2022). Cases in Management – Vol. XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1].
  2. N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors) (2022). Contemporary Research in Management Vol.XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7; pp.274.
  3. Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. (2021). Cases in Management – Vol. X.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-55-0].
  4. Parasuraman N. R. & Venkataraja, B [Editors]. (2021). 6th International Conference on Economic Growth and Sustainability Development: Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-50-5].
  5. Venkatraja, B & Sengupta, Nilanjan (2021). Contemporary Research in Management : Volume X,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-49-9].
  6. Parasuraman, N. R., Venkatraja, B., Sengupta, Nilanjan and Srilakshminarayana, G. (2020). Cases in Management – Vol. IX.  Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-48-2].
  7. Parasuraman N. R. & Venkataraja, B [Editors]. (2019). 5th International Conference on Economic Growth and Sustainability Development: Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-40-6].
  8. Parasuraman N. R. & Venkataraja, B [Editors]. (2018). 4th International Conference on Economic Growth and Sustainability Development: Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-34-5].
  9. Parasuraman N. R. & Venkataraja, B [Editors]. (2017). 3rd International Conference on Economic Growth and Sustainability Development: Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-26-0].
  10. Parasuraman N. R. & Venkataraja, B [Editors]. (2016). 2nd International Conference on Inclusive Economic Growth and Sustainability. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-18-5].
  11. Parasuraman N. R., Venkatraja B., Jagadeesh R. and Sriram, M. (2015) (Editors). Special issue of Select papers of International Conference on Global Economic Growth and Sustainability, Annamalai International Journal of Business Studies and Research. November, Vol 7, Issue 2. ISSN (print): 0975-749X.
  12. Parasuraman N. R. & Venkataraja, B [Editors]. (2015). International Conference on Global Economic Growth and Sustainability. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-12-3].

Book Chapters

  1. Indira, M. and Venkatraja B. (2024). Financial performance and economic efficiency of Souharda Cooperatives in Karnataka. Autonomy, Governance and Empowerment : study of Souharda Cooperatives, Jaipur, Rawat Publications, ISBN: 978-81-316-1363-4, pp.91-109.
  2. Venkatraja B. (2022). Skilled Labour Market in Karnataka: A Feared Market Disequilibrium. Cases in Management – Vol. XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1], pp.85-98.
  3. Venkatraja B. (2022). Is Petroleum Demand Elastic to Price and Non-Price Shocks? Evidence from India. Contemporary Research in Management : Volume XI by N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors),  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.69-102.
  4. Venkatraja, B. (2021). Vikas’s Dilemma whether Indian Gold Market is an Example or Exception to the Law of Demand. Cases in Management – Vol. X by  Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0].
  5. Venkatraja B. (2021). Do Income and Emissions have Environmental Kuznets Curve Pattern of Relationship? Evidence from the USA and India using ARDL Bounds Testing Approach. Contemporary Research in Management – Vol. X by  Venkatraja B. and Sengupta, Nilanjan. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-49-9].
  6. Venkatraja B. (2020). Factors Attributing to Economic Growth in Central Eastern European Countries: A Panel Data Analysis. Contemporary Research in Management : Volume IX,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-45-1], pp.68-107
  7. Venkatraja B. (2019). Does corporate social responsibility contribute to the corporate financial performance? A panel data analysis of Indian cement industry. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
  8. Venkatraja, B. (2019). Demographic Dividend or Demographic Disaster? An Indian Case. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  9. Venkatraja, B. (2018). Tit-for-tat tariffs and escalating U.S – China trade war: is it a case of zero – sum game?. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  10. Venkatraja, B. (2017). Empowering rural economy: The SKDRDP Way. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
  11. Venkatraja, B. (2018). Macroeconomic dynamics of foreign institutional investment: an Indian perspective. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-30-7].
  12. Venkatraja, B. (2017). Feedback Effects of Inflation and Economic Growth in India: An Econometric Analysis. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  13. Venkatraja, B. (2016). ‘One Belt, One Road’ Initiative of China’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  14. Venkatraja, B. (2016). Dynamics of Macroeconomic Fundamentals Affecting Stock Market in India: A Causal Relationship Analysis. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  15. Venkataraja, B (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  16. Venkataraja, B & Sriram M. (2015). A casual nexus between FDI and economic growth of India: an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  17. Venkatraja B (2014). Business Correspondent (BC) Model for Inclusive Growth: Performance Analysis of SKDRDP. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

International Journals

  1. Venkatraja, B. (2022). Is Rising CO2 a Spillover Effect of FDI in India? An Evidence from the Testing of Pollution Halo Hypothesis and Pollution Haven Hypothesis. Empirical Economics Letters, ISSN 1681 8997, V.21 (9), September, pp.59-69, (ABDC).
  2. Venkatraja, B. (2022). Does Foreign Direct Investment Reduce Carbon Emission? Evidence from the Panel of BRICS Countries. Economic Thought Journal, ISSN : 0013-2993; E-ISSN : 2815-3189, V.67(4), pp.429-451. DOI: https://doi.org/10.56497/etj2267402, (ABDC).
  3. Venkatraja, B (2022). Integrating economic growth with the environmental intensity of human well-being: evidence from Bhutan. Climate and Development, ISSN: 1756-5529 (P); ISSN: 1756-5537 (O), DOI:10.1080/17565529.2022.2150046, (Scopus).
  4. Venkatraja, B., Srilakshminarayana G. and B Krishna Kumar (2021). The dominance of severe acute respiratory syndrome Coronavirus 2 B.1.617 and its sublineages and associations with mortality during the Covid-19 pandemic in India between 2020 and 2021. American Journal of Tropical Medicine & Hygiene, Print ISSN: 0002-9637 Online ISSN: 1476-1645, DOI: https://doi.org/10.4269/ajtmh.21-0812, (Scopus).
  5. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287, Vol.11(3), pp. 178-187. DOI https://doi.org/10.1055/s-0041-1726692, (Web of Science).
  6. Venkatraja B. (2021). Dynamics of Energy Consumption and Economic Growth: A Panel Estimation of Net Oil Importing Countries. Economic Studies, ISSN 0205-3292 (P), Vol.30(6), pp.63-89, (ABDC & Scopus).
  7. Venkatraja B. (2021). Does Energy Conservation Affect Economic Growth? Evidence from India. Empirical Economics Letters, ISSN:1681 8997, Vol.20 (4), April, pp.557-568, (ABDC).
  8. Venkatraja B. (2021). Does China Exhibit any Evidence of an Environmental Kuznets Curve? an ARDL Bounds Testing Approach. Economic Thought Journal, Issue 1, ISSN 0013-2993, pp.111-132, (ABDC).
  9. Venkatraja, B. (2020). Testing the Long-Run and Short-Run Feedback Dynamics between FDI Inflows and GDP Growth Rate in India. The Empirical Economics Letters, Vol.19 (3), ISSN (only print) 1681 8997, pp.209-220, (ABDC).
  10. Venkatraja, B. (2020). Does renewable energy affect economic growth? Evidence from panel data estimation of BRIC countries. International Journal of Sustainable Development & World Ecology, ISSN: 1350-4509 (Print): 1745-2627 (Online), Vol.27 (2), pp.107-113,
    DOI: https://doi.org/10.1080/13504509.2019.1679274, (Scopus).
  11. Venkatraja, B. (2019). Are SHGs catalysts of inclusive sustainable rural development? Impact assessment of SKDRDP interventions in India. International Journal of Sustainable Development & World Ecology, Print ISSN: 1350-4509 Online ISSN: 1745-2627, Vol.26(4), pp.302-312,
    DOI: 10.1080/13504509.2019.1579766, (Scopus).
  12. Venkatraja, B. (2019). Corporate Social Responsibility and Sales Performance of the Firm: A Panel Data Analysis for Indian Scenario. The Empirical Economics Letters, ISSN 1681 8997, Vol.18 (1), (ABDC).
  13. Venkatraja, B. (2018). Dynamics of Aggregate Demand Factors in Macro Growth: An European Perspective. Economic Studies Journal, ISSN (print) 0205-3292, Vol. 27 (3), pp.3-21, (ABDC & Scopus).
  14. Venkatraja, B. (2018). Testing the J-Curve Hypothesis: An Empirical Analysis for India. The Empirical Economics Letters, Vol.17 (5), ISSN (only print) 1681 8997, pp.587-595, (ABDC).
  15. Venkatraja, B. (2018). Sensitivity of Trade Balance to Exchange Rate Depreciation: Evidence from Indo-U.S. Bilateral Trade. Asian Economic and Financial Review, ISSN: 2305-2147 (Print), 2222-6737 (Online), Vol.8 (5), pp.691-703, (Scopus).
  16. Venkatraja, B. (2017). Addressing the paradox of public expenditure – economic growth nexus: an econometric approach. Economic Thought Journal, ISSN: 0205-1990, (ABDC listed), Issue.5. October, pp. 109-128, (ABDC).
  17. Venkatraja, B. (2017). Demystifying Consumption – Savings Paradox: An Exploratory Study of Indian Case. Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB): An Online International Research Journal,  ISSN: 2306-367X (Online), Vol.6 (2), pp. 2203-2214.
  18. Sriram, M & Venkatraja, B (2017). Do Flow of FDI and Stock Index Movements Corroborate Long-term Relationship? An Empirical Analysis of India. The African Journal of Finance and Management, Vol.26(1), January, pp. 56-66.
  19. Venkatraja, B. (2017). Impulse Response of Economic Growth to Renewable Energy Shocks: Indian Scenario. FOCUS International Journal of Management, ISSN: 0973 9165 (print), Vol.12 (2), pp. 6-10.
  20. Venkatraja, B. (2017). Demystifying the Sensitivity of Economic Growth to Government and Private Consumption Expenditures: An Empirical Study of India. European Journal of Business and Management, ISSN: 2222-1905 (Paper), ISSN 2222-2839 (Online), Vol. 9(7), pp 117-122.
  21. Venkatraja, B. (2016). Is Rising Food Subsidy Attributed to Poor Food Management? An Empirical Evidence from India. International Affairs and Global Strategy, Vol. 51, ISSN (Paper) 2224-574X, ISSN (Online) 2224-8951, pp.15-24.
  22. Venkatraja, B. (2016). Impact of Central Explicit Subsidies on Fiscal Deficit in India: An Empirical Study. International Review of Research in Emerging Markets and the Global Economy (IRREM), (ISSN: 2311-3200), Vol.2 (4), pp.973-997.
  23. Venkatraja, B & Sriram, M. (2015). Vulnerability of China’s Economic Growth to the Export Shocks: An Econometric Evidence. The Asian Economic Review, Vol.57 (4), December, pp.17-34.
  24. Venkataraja, B (2015). Testing the Export-Led Growth Hypothesis for India: An Econometric Analysis. International Affairs and Global Strategy, Vol.37, ISSN 2224-574X (Paper) ISSN 2224-8951 (Online), pp. 74-83.
  25. Venkataraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Review of Research in Emerging Markets and the Global Economy (IRREM) - An Online International Research Journal (ISSN: 2311-3200), Vol.1 (4), pp. 538-556.
  26. Venkataraja, B (2015). Rise and Fall of the HMT Watches Ltd– A Case Study. International Journal of Social and Economic Research (ISSN: 2249-6270), Vol.5(2), April-June, pp. 151-157.
  27. Venkatraja, B & Sriram, M (2014). Modeling and Forecasting GDP of India-ARIMA Model. Asian Journal of Development Matters, Vol. 8(2), December (0973-9629), Pp. 38-49
  28. Venkatraja, B (2014). Does Keynesian Model of Aggregate Demand Determining GDP hold Relevance? Indian Experience. International Journal of Social and Economic Research, Vol. 4(4), December. (ISSN: 2249-6270)
  29. Venkatraja, B. & Indira, M (2014). Do NGOs Impact Rural Development? An Empirical Assessment. Asian Economic Review, Vol. 56(4), December. (ISSN: 0004-4555).
  30. Venkatraja, B. (2014). Impact of Macroeconomic Variables on Stock Market Performance In India: An Empirical Analysis. International Journal of Business, Quantitative Economics and Applied Management Research.Vol.1(6), November. (ISSN: 2349-5677). p71-85.
  31. Venkatraja, B. & Indira, M (2014). Methodological Issues in Measuring Human Development: an Empirical Analysis. GE-International Journal of Management Research. Vol.2(11), November. (ISSN: 2321-1709). p140-159.
  32. Venkatraja B and Indira M (2012) “Capability Approach as an Alternative Framework for the Measurement of Human Development”, Asian Economic Review, August 2012, Vol.54, No.2.
  33. Venkatraja.B and Indira.M (2011) “Role of NGOs in Human Development: An Empirical Analysis”, Journal of Asian Development Matters, Vol.5, No. 3, December, 71-81. 

National Journals

  1. Venkatraja, B. (2020). Implications of Direct Tax Rejig: A Demystification Exercise. Southern Economist, ISSN:0038-4046, Vol. 58 (21), March, pp.36-38.
  2. Venkatraja, B & Prasad, S N. (2019). Impact Analysis of Rural Interventions by SKDRDP: A Case of Kisan Melas. Journal of Rural Development, ISSN: 0970-3357, Vol. 38(4) October - December, pp.626-652, (Scopus).
  3. Venkatraja, B. (2019). A pragmatic or populist budget?. Southern Economist, ISSN (print): 0038 4046, Vol. 57 (20), February, pp.25-27.
  4. Venkatraja.B. (2017). Keynes' Expansionary Fiscal Policy Not At Work in Karnataka. Southern Economist, (ISSN 0038-4046), Vol.55 (23) April, pp.13-15. 
  5. Venkatraja B. (2017). Fiscally Prudent Expansionary Budget: Key to Growth Sustainability. Southern Economist, ISSN: 0038-4046, Vol.55(20), February, pp 43-44.
  6. Venkatraja, B (2016). Growth Acceleration and Fiscal Prudence. Southern Economist, Vol. 54(23), April, ISSN (print) 0038-4046, pp 45-46.
  7. Venkataraja, B (2015). A Causality Analysis on the Empirical Nexus between Capital Formation and Economic Growth: Evidence from India. Rajagiri Management Journal, Vol. 9 (1), (ISSN Print:  0971-9968), pp. 25-42.
  8. Venkatraja B. (2015). Planning Commission is History and Niti Aayog is Mystery. Kisan World, Vol. 42 (4), (Print- ISSN 0971-9229), pp.51-54. 
  9. Venkatraja B. (2015). Higher Public Investment is the Catalyst of Growth. Southern Economist, , Vol. 53(22), (Print- ISSN 0038-4046), pp. 45-46. 
  10. Venkatraja B. (2014). Pradhan Mantri’s Jan Dhan Yojana- Prospects and Problems. Kisan World. December, p.21-24
  11. Venkatraja B. (2014). BRICS Bank: new hope of Third World Countries. Southern Economist. Vol.53, No.10, September 15, 2014.
  12. Venkatraja B. (2014). Towards fiscal prudence: chances and challenges. Southern Economist. Vol.53, No.7, August 
  13. Venkatraja. B (2014) “Rural Sanitation-Still A Challenge”, Kisan World, Vol.41, No.4, April 2014, pp44-45.
  14. Venkatraja.B (2014) “State Budget: Boost to Education”, Southern Economist, Vol.52, No.22, March 2014, pp 34.
  15. Venkatraja.B (2014) “Fiscal Consolidation: Is An Illusion?”, Southern Economist, Vol.52, No.22, March 2014, pp 44.
  16. Venkatraja. B (2013) “Tender Coconut Water- A Natural Desi Drink”, Kisan World, Vol.40, No.7, July 2013, pp 12-16.
  17. Venkatraja.B (2013) “Defence Budget: A Well Balanced Exercise”, Southern Economist, Vol.51, No.23, April 2013, pp 35.
  18. Venkatraja. B (2012) “Regional Disparities in Human Development of Karnataka” Southern Economist, Vol 51, no 9, Sept 1, 2012, pp 5-8.
  19. Venkatraja. B (2012) “Coffee Consumption in India: an Analysis”, Kisan World, Vol 39, No 8, August 2012, pp 36-39.
  20. Venkatraja.B (2011) “The Role of NGOs in Human Development”, Kisan World, Vol. 38, No.11, November, pp 54-56.
  21. Venkatraja.B and Indira.M (2011) “Impact of NGOs on Social Development: An Analysis”, Southern Economist, Vol. 50, No.5, July 1, pp 45-50.
  22. Venkatraja.B and Indira.M (2011) “Role of Education in Social Development: An Empirical Analysis”, Madhya Pradesh Journal of Social Sciences, Vol 10, No1, June 2011, pp 1-10. 
International Conferences
 
  1. Aro-Gordon, Stephen., Venkatraja, B. and Al-Sakiti, Mohammed (2023). Capital Budgeting  Strategy and the Pecking Order Theory: A Fresh Look from the Field. The International e-Conference on Business Excellence and Quality Management in the Digital Age, City University, UAE: 27-28 February, 11p.
  2. Venkatraja, B. (2017). What Drives Growth in India– Consumption Spending or Investment? An Exploratory Study. Thirteenth Asia-Pacific Conference on Global Business, Economics, Finance and Banking, SDMIMD and Global Business Research, Singapore, August 4-5. 
  3. Sriram, M. & Venkatraja, B. (2016). Do Flow of FDI and Stock Index Movements Corroborate Long Term Relationship?  An Empirical Analysis of India. UGC Sponsored 7th International Conference on 'Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development'; Coimbatore, 15-16 December, 19 p.
  4. Venkatraja, B (2016). Impact of Central Explicit Subsidies on Fiscal Deficit in India:An Empirical Study. Fifth International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Chennai, April 1-2.
  5. Venkatraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Symposium on Emerging Trends in Social Sciences Research, SDMIMD and J A Alpha, Chennai, April 3-5.

Case Studies

  1. Venkatraja B. (2021). Should or Should not the Central Bank Drop 'Helicopter Money' to Stimulate Covid-19 Affected Economies? a Dilemma. (Product number 1636). India Case Research Centre, All India Management Association (AIMA). pp.12
Major Project Report
 
  1. B.Venkatraja, G.Srilakshminarayana & G.S. Ganesh Prasad (2021). Socio Economic Deprivation Status of Rural Households in Karnataka. Abdul Nazir Sab State Institute of Rural Development and Panchayat Raj, Government of Karnataka, Pages 201. 

Jayakrishnan S

M.R. Suresh

Research Interest / Consulting Area
Consumer behavior, Digitalisation, Food Retailing, Sustainability, and Neuromarketing

Courses Offered
Consumer Behaviour, Digital Marketing, Marketing Analytics, Retail Management, Sales and Distribution Management

Positions Held / Associated With
Faculty Coordinator: Integrated Management Learning Programme (IMLP) - SCMS School of Technology and Management (SSTM)-Cochin. 
Assistant Professor- SCMS School of Technology and Management (SSTM) and Bhavans Royal Institute of Management (BRIM), Cochin.
Fellow Student (External) – National Institute of Industrial Engineering (NITIE) - Mumbai 
Senior Research Fellow (NAIP Project) – Central Institute of Fisheries Technology (CIFT) 
Sales Manager (Rural) ICICI Prudential Life Insurance Ltd

Also teaches/taught at
SCMS School of Technology and Management (SSTM) - Cochin
Bhavans Royal Institute of Management (BRIM), Cochin
Institute of Management Technology (IMT), Nagpur

Jayakrishnan S, Bsc, PGDM, PGCAM & PR, FPM (NITIE)
Associate Professor - Marketing
jayakrishnan@sdmimd.ac.in

Mr.Jayakrishnan.S is an Agriculture graduate from Kerala Agricultural University and has a Postgraduate Diploma in Rural Management from Xavier Institute of Management, Bhubaneswar (XIMB). His industry experience is around two years in insurance sector as Sales Manager (Rural) with ICICI Prudential in Bancassurance and Agency channel. He worked with Central Institute of Fisheries Technology (CIFT) in National Agriculture Innovation project as Senior Research Fellow for nearly one year. His academic experience is of four years as Assistant Professor – Marketing area with Bhavans Royal Institute of Management, Cochin and SCMS School of Technology and Management, Cochin India. His interest areas include Retail Management, Rural Marketing and Neuromarketing. 
 
He also has done his Postgraduate certificate programme in Advertising and Public Relations from Mudra Institute of Communications, Ahmedabad (MICA) and Faculty Development Programme (FDP) from Indian Institute of Management-Kozhikode. He completed his  Fellow (Doctoral) Programme in Marketing Management from National Institute of Industrial Engineering (NITIE), Mumbai, on December 2016.

Publications

  1. Presented a paper on Neuromarketing at Marketing conference at SIES, Mumbai (2010).
  2. Published paper titled “Factors Moderating Private Label Purchase”- Jayakrishnan.S, Ranjan Chaudhri, Rekha.D. Chikhalkar (2012): Proceedings of Twelfth Global Conference on Flexible Systems Management, Vienna (Austria) P 1-22.  
  3. Presented a paper on Changing Retail environment in India:  Impact of Government policy on organized and unorganized retail sector at International Seminar on FDI conducted by Kerala University (2013).
  4. Published paper titled “Creating brand identity using human senses” in Asia Pacific Journal of Research  September 2013 and Social Science Research Network (SSRN)(October 2013).
  5. Published paper - FDI in Indian retail: A critical analysis of government policy and future orientation in Social Science Research Network (SSRN) (November 2013).

Edited Book

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Review

  1. Jayakrishnan S. Sales and Distribution Management by Tapan.K.Panda and Sunil Sahadev (Third edition), Oxford University Press.
  2. Jayakrishnan S. (2018). Understanding Indian consumers by Durairaj Maheswaran and Thomas Puliyel (Editors); Oxford University press; 2017. SDMIMD Journal of Management Vol.9 (2); September, pp.47-49.

Book Chapters

  1. Jayakrishnan S. (2022). Artificial Intelligence (AI) in Retailing – A Systematic Review and Research Agenda. Contemporary Research in Management : Volume XI by N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors),  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.1-14.
  2. Jayakrishnan, S.(2021). Drones or Droids – Who will win the future delivery race?. Cases in Management – Vol. X by  Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0].
  3. Jayakrishnan S. (2021). Neuroscience methods and its emerging applications in Marketing –A review. Contemporary Research in Management – Vol. X by  Venkatraja B. and Sengupta, Nilanjan [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-49-9].
  4. Jayakrishnan S. (2019). Social startup models - Can they address the Indian agrarian business crisis?. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  5. Jayakrishnan S. (2018). Idea- Vodafone merger – can it be a game changer. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  6. Jayakrishnan, S. (2016). Measuring Factors determining Private Label Purchase: An Exploratory Factor Analysis (EFA) Approach. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  7. Jayakrishnan. S (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol. IV. N.R. Parasuraman, Mousumi Sengupta andNilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

International Journals

  1. Jayakrishnan S. and Srilakshminarayana G.(2022). A Study on Identifying the Key Factors that Affect the Store Atmosphere using a Qualitative Approach. Korea Review of International studies, ISSN: 1226-4741, V.15(37), August, pp. 147-159.
  2. Jayakrishnan, S. (2022). What is There in pH?—A Soap Opera. Emerging Economies Cases Journal, ISSN (P): 2516-6042, ISSN (O): 2516-6050; DOI- https://doi.org/10.1177/25166042221114698; pp.1-5
  3. Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Determinants of private label purchase in food category – role of product, consumer and store factors. International Journal of Management Concepts and Philosophy, 9(2), 93–119.
  4. Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Understanding the role of consumer factors and store factors in private label purchase. International Journal of Business and Management, 11(7), 223-236.
  5. Jayakrishnan, S., Rekha, D. Chikhalkar and Ranjan Chaudhuri (2016). Measuring Factors Determining Private Label Purchase. Asian Journal of Empirical Research, Vol.6 (2), (ISSN: (P): 2306-983X, ISSN (E): 2224-4425), pp. 42-58
  6. Jayakrishnan, S. (2015). E-retailing in India: Opportunities and Challenges. International Journal of Research in Finance and Marketing, Vol. 5, Issue 3, 21-28p. [ISSN 2231-5985].

International Conferences

  1. Jayakrishnan, S. (2019). Walmarted: The Twist in the Indian retail story. International Conference on Management Cases-Birla Institute of Management Technology (India), University of Eastern Finland (Finland) and USF Muma College of Business (USA), Bloomsbury Publishing [ISBN-9789389449655]. 
  2. S. Jayakrishnan, Rekha D Chikhalkar & Chaudhuri, Ranjan. Understanding Private Label purchase in Breakfast cereals and Snacks. International Conference on Trends in Retailing and Branding, FICCI Tamil Nadu and University of Madras.

Case Study

  1. Jayakrishnan S. (2021). From Trip to Food Delivery Business-Makemytrip. (Product number 1630). India Case Research Centre, All India Management Association (AIMA). pp.04
  2. Jayakrishnan S. (2022). Swiggy: Changing Business Strategy in Times of Crisis. SAGE Publications: SAGE Business Cases, DOI: http://dx.doi.org/10.4135/9781529779837, Online ISBN: 9781529779837, pp.9.    
  3. Jayakrishnan S.(2021). The downfall of fairness era - road ahead for HUL’s Dove, Fair and Lovely. The Case Journal, Emerald, DOI: https://doi.org/10.1108/TCJ-07-2020-0088
  4. Jayakrishnan S.(2019). Air India Express: The Changing Phase for a Low-Cost International Carrier. SAGE Business Cases, Online ISBN: 9781526474629, January.
  5. Jayakrishnan S. (2018). Rebuilding the Trust: Maggi Way. South Asian Journal of Business and Management Cases (Sage Publications). (ISSN 2277-9779; eISSN: 2321-0303). Vol.07 (2), December,  pp.120-130.

Dr. Radhakrishnan S

Mohan

Research Interest / Consulting Area
Marketing, Brand Management and Advanced Strategic Management 

Courses Offered
Advanced Strategic Management, Brand Management, Integrated Marketing Communication

Positions Held / Associated With
President – India, Gutenberg Networks
President and Head South, Mudra Communications Ltd
Taught at IIM Bangalore, MICA, leading B-Schools and MDP's at IIM-B

Dr. Radhakrishnan S, BE, PGDM, Ph.D
Professor - Marketing
radhakrish80@gmail.com
 

S. Radhakrishnan (Radha) has over 25 years of experience as a result oriented marketing, branding and advertising professional. He has run businesses, established new businesses and consolidated businesses. He was with the Mudra Group for over 20 years and was till recently, President, Gutenberg Networks, DDB Mudra Group offering globally benchmarked communication production solutions and services. [Omnicom Group, NYSE listed]
 
Radha has held leadership positions and strategized for brand business and advertising heading DDB Mudra across 4 offices as President for many years. He has worked across various categories. Brands across categories include Peter England, McDowell’s No.1, Signature Whisky, DSP Black, Henko, Van Huesen, Monsterindia, Compaq, Hercules Cycles, MK Switches, Prestige, Dhara, RmKV and Paragon, amongst others. Many brand campaigns have become case histories and globally awarded.
 
Radha has intimate knowledge of advertising and marketing processes. Contributed on key Global pitches as part of the DDB team. Expertise: With a focus on Marketing & Communications: Business Planning, Brand Planning, Brand Strategy, Marketing Programs and Channels. Brand knowledge domain: Durables, FMCG, Retail, Lifestyle, Technology ie B2B and B2C. He has launched/re-launched brands across categories. He has worked very closely with client management teams/ entrepreneurs to build brands. An ardent advocate of technology adoption; and recognised for business insights.
 
Radha is an alumnus of IIM Bangalore, NIT Trichy and SCSVMV.
 
Research Interest Area: Technology, Business Strategy, Brand Management, Consumer and Social Behaviour in the Digital Age 

Abhijith Seetharam

abhijeeth

Research Interest / Consulting Area
Climate Change Economics; Project Financing, Ecological Economics; Financial Instruments.

Courses Offered
Strategic Financial Management; International Finance; New Financial Instruments; Cost Management
Abhijith Seetharam, PGDM
Assistant Professor - Finance
abhijith@sdmimd.ac.in

Abhijith Seetharam is an Industrial Engineer with a post-graduate degree in Business Management. He also has to his credit Certificates of Excellence in project analysis and financial modeling. He has worked in a various roles ranging from being an Engineer at an “old economy” tyre manufacturing company to working as Project Finance Consultant at an infrastructure development firm to flourishing as a successful Operations Strategist at a large software services company. He is experienced in the areas of project financing, transportation economics, PPP structuring, top-down budget control, and design of strategy-to-operations execution, among others. His intellectual interests are copious and varied and encompass the study of Ecological Economics, Development Economics and Sustainability & Energy Economics, with analytical emphasis on macro-dynamics and trends.

Publications:

Book Chapter

  1. Seetharam. Abhijith.(2013). Examining Effects of Climate Change Impacts on the Ramsey-Cass-Koopmans Growth Model. Contemporary research in management - II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8].

Working Paper

  1. Working paper on Examining Effects of Climate Change Impact on the Ramsey Endogenous Growth Model,  SDMIMD, Mysore

Srilakshminarayana. G


 

Research Interest / Consulting Area
Extreme value theory,
Limit theorems in probability theory,
Quantitative Methods

Courses Offered
Quantitative Techniques,
Operations Research

Positions Held / Associated With
Data and Research officer
Ashodaya Samithi, A sex worker’s organization, Mysore.

Taught at
Bishop Cotton Women’s Christian College, Bangalore
Dr. Srilakshminarayana. G. , M.Sc., Ph.D.
Associate Professor - Quantitative Methods
lakshminarayana@sdmimd.ac.in

Dr. Srilakshminarayana has a Master’s Degree in Statistics from University of Mysore. He had secured Gold medal in Master Program and has fellowship recognition from University of Mysore and University Grants Commission (UGC) during his Doctoral Program. His research interests include Extreme Value Theory, Research Methodology, Data Analysis using R. He has attended Faculty development programmes at Indian Statistical Institutes and IIMs. He had conducted several training programmes to the teaching fraternity in application of statistical methods in research. He had published papers in reputed journals and presented papers in national and International conferences. He is associated with SDMIMD since 2011.

Publications:

Edited Books

  1. Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. (2022). Cases in Management – Vol. XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1].
  2. N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors) (2022). Contemporary Research in Management Vol.XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7; pp.274.
  3. Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. (2021). Cases in Management – Vol. X.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-55-0].
  4. Parasuraman, N. R., Venkatraja, B., Sengupta, Nilanjan and Srilakshminarayana, G. (2020). Cases in Management – Vol. IX.  Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-48-2].
  5. Parasuraman, N. R., Sengupta, Nilanjan & Sengupta, Mousumi and Srilakshminarayana, G. (2019). Cases in Management – Vol. VIII.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-44-4].
  6. Parasuraman, N. R., Sengupta, Nilanjan & Sengupta, Mousumi and Srilakshminarayana, G. (2018). Cases in Management – Vol. VII,  Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  7. Parasuraman, N. R. Sengupta, Nilanjan & Sengupta, Mousumi & Srilakshminarayana, G. (2017). Cases in Management – Vol. VI,  Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
  8. Jagadeesh, R., Srilakshminarayana, G., Todalbagi, Rajendra & Dhurkari, Ram Kumar [Editors] (2017). National Conference on Operations Management, Analytics & Statistical Methods Proceedings. Mysore, SDMIMD. [ISBN: 978-93-83302-20-8].
  9. Parasuraman, N.R., Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors].  Cases in Management – Vol. V. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  10. Jagadeesh, R., Todalbagi, Rajendra & Srilakshminarayana, G. [Editors] (2016). International Conference on Operations Management and Research (ICOMAR 2016)  Proceedings. Mysore, SDMIMD. [ISBN: 978-93-83302-11-6].
  11. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2015). Cases in Management Vol. IV. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-14-7]
  12. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2014). Cases in Management Vol. III. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  13. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2014). Excerpts of select summer internship reports 2014. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 
  14. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol. II. Mysore: Shri DharmasthalaManjunatheshwaraResearch Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-9-6]
  15. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Excerpts of select summer internship reports 2013. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 
  16. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2013). Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  17. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2012). Excerpts of select summer internship reports 2012. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD
  18. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2011). Excerpts of select summer internship reports 2011. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 

Book Chapters

  1. Srilakshminarayana. G (2022). Predicting Flight Passenger Satisfaction using Machine Learning. Cases in Management – Vol. XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1], pp.65-84.
  2. Srilakshminarayana G. (2022). On Identifying the Factors that Influence the Customer Loyalty towards Usage of E-commerce Websites during COVID-19 period. Contemporary Research in Management : Volume XI by N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors),  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.103-148.
  3. Srilakshminarayana G (2021). Building a Model to Predict the Chances of Default using Chi-square Automatic Interaction Detection. Cases in Management – Vol. X by  Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0].
  4. Srilakshminarayana G. (2021). Identifying the Behaviour of the Sectoral Indices during the Crisis Periods. Contemporary Research in Management – Vol. X by  Venkatraja B. and Sengupta, Nilanjan [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-49-9].
  5. Sugant R., Srilakshminarayana G. and Shyamli Soundale (2021). Factors Influencing Customer satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Interdisciplinary research in Technology and Management: Proceedings of the International Conference on Interdisciplinary Research in Technology and Management (IRTM, 2021) 26–28 February 2021, Kolkata, India, Satyajit Chakrabarty et.al., editors, ISBN: 978-1-003-20224-0 (ebk).
  6. Srilakshminarayana G. (2019). Finding the Best Combination of Data Offers Using Conjoint Analysis: A Case of a Telecom Service Provider. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  7. Srilakshminarayana G. (2018). Segmenting the customers using cluster analysis – R as a tool. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  8. Srilakshminarayana G. (2017). Can I predict the happiness of My Customer? Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
  9. Srilakshminarayana, G (2018). On identifying the factors associated with teaching statistics- a case of a B-School. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
  10. Srilakshminarayana, G. (2017). On Usage of WhatsApp by the Students in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  11. Srilakshminarayana, G. (2016). I want to analyse the stock market data and understand the statistical methods. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  12. Srilakshminarayana, G. (2016). Do Nifty 50 follow a Normal Model- An Empirical Investigation?. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  13. Srilakshminarayana G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  14. Srilakshminarayana, G. (2014). What should be the sample size for the study? Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  15. Srilakshminarayana, G. (2014). On Statistical Estimation : Some Views. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  16. Srilakshminarayana, G. (2013). An employee’s story. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  17. Srilakshminarayana, G. (2013). On Hypotheses Testing: Some Views. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  18. Srilakshminarayana, G. (2013). Select Statistically. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN:978-81-922146-3-4]

International Journals

  1. Srilakshminarayana G. & Sengupta, Mousumi (2023). Emotional Intelligence of Gen Z Students in Connection with their Demographics. World Journal of Management and Economics, ISSN: 1819-8643, V.16(05), pp.85-99, (ABDC).
  2. Srilakshminarayana G (2023). A Study on Identifying the Factors Associated with Personal Financial Planning using a Qualitative Approach. Korea Review of International studies, ISSN: 1226-4741, Vol.16(42), January, pp.87-106, (ABDC).
  3. Savitha G. Lakkol, Srilakshminarayana G and Aniruddha S Rao (2022). Credit Crisis in MSME Post Demonetization and GST. Empirical Economics Letters, ISSN 1681-8997, V.21 (2 – Special Issue), July, pp.177-191, (ABDC).
  4. Jayakrishnan S. and Srilakshminarayana G.(2022). A Study on Identifying the Key Factors that Affect the Store Atmosphere using a Qualitative Approach. Korea Review of International studies, ISSN: 1226-4741, V.15(37), August, pp. 147-159, (ABDC).
  5. Srilakshminarayana G. (2021). Tail Behaviour of the Nifty-50 Stocks during Crises Periods. Advances in Decision Sciences, ISSN : 2090-3359 (P) ISSN 2090-3367 (O) Vol.25 (4), December. DoI: https://doi.org/10.47654/v25y2021i4p115-151, pp.37, (Scopus).
  6. Savitha G. Lakkol, Srilakshminarayana G. and Nalina K. B. (2021).  Effect of security lending and borrowing on market volatility, evidence from Indian stock market. Int. J. Business and Globalisation, ISSN: 1753-3635; 1753-3627, DOI: 10.1504/IJBG.2020.10043320, (Scopus).
  7. Venkatraja, B., Srilakshminarayana G. and B Krishna Kumar (2021). The dominance of severe acute respiratory syndrome Coronavirus 2 B.1.617 and its sublineages and associations with mortality during the Covid-19 pandemic in India between 2020 and 2021. American Journal of Tropical Medicine & Hygiene, Print ISSN: 0002-9637 Online ISSN: 1476-1645, DOI: https://doi.org/10.4269/ajtmh.21-0812, (Scopus).
  8. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287 (Web of Science), Vol.11(3), pp. 178-187. DOI https://doi.org/10.1055/s-0041-1726692, (Web of Science).
  9. Srilakshminarayana G. (2021). The Behavior of Extreme and Cumulative Stock Price Random Variables during the Crisis Periods -A Study of Nifty 50 Stocks. Economic research Guardian, ISSN: 2247-8531, ISSN-L: 2247-8531, V.11(2), pp.103-129, (Scopus & ABDC).
  10. Kannadas S. and Srilakshminarayana G. (2021). Factors Influencing the Individual Saving  Decisions of IT Sector Salaried Employees with special reference to IT Hubs in India. Empirical Economic Letters, ISSN: 1681-8997, Vol.20(2), February, pp.199-212.
  11. Sriram M. and G.S. Lakshminarayana (2020). Corporate hedging  theories and usage of foreign currency loans: a logit model approach. Investment  Management and Financial Innovations. ISSN: 1810-4967 (P), ISSN: 1812-9358 (O), Vol.17 (4), pp.367-377. doi:10.21511/imfi.17(4).2020.31
  12. Rasbagh Vasudeva and Srilakshminarayana, G (2018). Sub-gaussian Geometric SαS and Sub-Cauchy Geometric SαS Distributions. Journal of Indian Society for Probability and Statistics, eISSN: 2364-9569, October, 9 pages, (Scopus).
  13. Sengupta, Mousumi, Sengupta, Nilanjan & Srilakshminaryana, G (2018). An empirical study on stress among post-graduate students in Residential Private B-Schools in Karnataka. South Asian Journal of Socio-Political studies, ISBN: 09724613, Vol. 18 (2), January-June, pp. 110-117.
  14. Srilakshminarayana, G. (2015). The Role of Normality on one sample and two sample T-tests. The International Journal of Business & Management (ISSN 2321 –8916), Vol.3 (4) April, pp 66-76.
  15. Rasbagh, Vasudeva and Srilakshminarayana G. (2015). Almost Sure Limit Points of Lightly Trimmed Sums when the Distribution Function Belongs to the Domain of Partial Attraction of A Positive Semi-Stable Law. Probability and Mathematical Statistics, Vol. 35, Fasc. 1, pp 129-142, (Scopus).
  16. Vasudeva, R. and Srilakshminarayana, G. (2015): Kiefer's law of the iterated logarithm for r-th upper extreme of a random number of random variables. ProbStat Forum, Volume 08, January, Pages 1–18.
  17. Vasudeva, R. and Srilakshminarayana, G. (2013): On strong large deviation results for lightly trimmed sums and some applications, Statistics and Probability letters, Volume 83, Issue 7, pp. 1745–1753, (ABDC, Scopus).
  18. Vasudeva, R. and Srilakshminarayana, G. (2009). Chover’s form of the law of the iterated logarithm for r-th moving maxima. Prob-Stat Forum (eJournal), Access source: http://probstat.org.in/PSF-0509.pdf

National Journals

  1. M. V. Sunil and G. Srilakshminarayana (2022). Information literacy among high school students: a study about Cyber Literacy for the use of online resources. SRELS Journal of Information Management, ISSN (Print): 0972-2467, ISSN (Online): 0976-2477, Vol 59(5), October 2022, p.307-317.
  2. Venkatraja B. & Srilakshminarayana, et.al. (2021). Preliminary Evidence from a Cross-sectional Study on Epidemiology and Early Transmission Dynamics of COVID-19 in Karnataka State of India. Journal of Health and Allied Sciences, ISSN:2582-4287,
  3. Sugant, R. & Srilakshminarayana, G  (2018). “E-learning service quality: Assessment of factors”. SCMS Journal of Indian Management, Vol.15 (1), Jan–March, pp. 110-126, (Scopus).
  4. Vasudeva, R. and Srilakshminarayana, G. (2014). Barndorff-Nielsen’s form of the law of the iterated logarithm for rth moving maxima. Calcutta Statistical Association Bulletin, Vol.66 (261-262), March & June, (Scopus).
  5. Vasudeva, R. and Srilakshminarayana, G. (2009). On Sub-Gaussian distributions and their properties. MyScience.
  6. Vasudeva, R. and Srilakshminarayana, G. (2009). Chover’s form of the law of the iterated logarithm for the trimmed sums when the distribution function is in the domain of partial attraction of a semi stable law. Journal of Indian Statistical Association (JISA).

International Conference 

  1. Srilakshminarayana & Kavana K. (2023). A Case Study on the Role of AI/ML in Healthcare. 3rd Case Writing Competition and Conference, 2023, organized by the All India Management Association and the Indian Case Research Centre, April 13–15, 2023.
  2. Savitha G. Lakkol, Srilakshminarayana G. and Aniruddha S. Rao. (2021). Credit Crisis in MSME Post Demonetization and GST. 6th International Conference on Economic Growth and Sustainable Development: Emerging Trends November 25-26, 2021, Mysuru, India
  3. Sugant, R,  Srilakshminarayana G, & Shyamli (2021). Factors Influencing Customer Satisfaction of Wireless Mobile Services During the Covid-19 Pandemic Led Lockdown. Presented at the Conference on Interdisciplinary Research in Technology Management, held from 26-28 February, 2021.
  4. Srilakshminarayana G (2020). Role of Hyperloops in Supply Chain Management - A Review. Presented at the UDSB and International Partners Research Conference 2020, Jointly organized by SDMIMD on November 24-25, 2020.
  5. Srilakshminarayana G (2020). Behavior of Extreme and Cumulative Stock Price Random Variables during the Crisis Periods-A Study of Nifty 50 Stocks. Presented during the 2nd Rajagiri Conference on Economics and Finance (RCEF 2020), November 5-6, 2020.
  6. Srilakshminarayana G (2020). On the Tail Behaviour of the Nifty-50 Stocks during Crises. Presented during the 1st Rajagiri Management Conference (RMC 2020), October 15-16, 2020.
  7. Savitha, G.l., Srilakshminarayana, G., and Nalina K.B. (2020). Effect of Security Lending and Borrowing on Market Volatility: Evidence from Indian Stock Market. Presented at the International Finance Conference (SIFICO) 2020, organized by K.J.Somaiya Institute of Management Studies and Research, Mumbai, India, on January 17 and 18, 2020.
  8. Srilakshminarayana G., and Tarun B Talreja (2018). An Empirical Study on Trading in Forex Market. Presented at the 4th International Conference on Economic Growth and Sustainable Development: Emerging Trends, organized by SDMIMD, Mysuru.
  9. Srilakshminarayana, G. (2017). A Model to Teach Statistical Methods to a Management Student. Region 10 Conference South Asia Council for Business Schools and Programs (Region 10) Accreditation Council for Business Schools and Programs (ACBSP, USA).
  10. Srilakshminarayana, G (2016). Understanding the stock market behaviour in association with events using categorical data analysis. 5th International Conference on Emerging Trends in Finance, Accounting and Banking, SDMIMD, Mysore.
  11. Srilakshminarayana, G (2015). On importance of normality assumption in using a t-test: one sample and two sample cases. International Symposium on Emerging Trends in Social Sciences Research. Chennai, India, 3-5 April.

National Conference

  1. Vasudeva, R. and Srilakshminarayana, G. (2014): On Sub-Gaussian and Geometric Sub-Gaussian Laws. Presented at the “Ninth Lectures in Probability and Stochastic Processes”, Indian Statistical Institute, Kolkata. December 12-16.
  2. Vasudeva, R. and Srilakshminarayana, G. (2013): On  trimmed sums and their behaviour. Presented at the “Eighth Lectures in Probability and Stochastic Processes”, Indian Statistical Institute, Bangalore. December 06-10.
  3. Vasudeva, R and Srilakshminarayana, G. (2013). Chover’s form of the law of the iterated logarithm for r-th maxima over subsequences. Two day Seminar on Probability and Statistics, On the occasion of International Year of Statistics. Department of Studies in Statistics, University of Mysore, November 5-6.
  4. Vasudeva, R and Srilakshminarayana, G. (2012). Law of the iterated logarithm for extremes and trimmed sums, when the underlying random variables come from two independent populations. National Seminar on Recent developments in statical modeling, Department of Statistics, Shivaji University, Kolhapur. October 12-13.
  5. Vasudeva, R. and Srilakshminarayana, G. (2012). On large deviations inequalities for trimmed sums and law of the iterated logarithm. Three-day Workshop-cum-Seminar on Probability and Statistics, Department of Studies in Statistics, University of Mysore, March 5-7.
  6. Vasudeva, R. and Srilakshminarayana, G. (2011). Almost sure limit points of maximum under bivariate Frechet, Weibull and Gumbel laws. National Conference on Advances in Statistical Theory and Applications, Department of Statistics, Bangalore University, November 16-18.
  7. Vasudeva, R and Srilakshminarayana, G. (2010). Barndorff – Nielson’s law of the iterated logarithm for moving maxima for subsequences in the “US Nair Young Statistician. Indian Society for Probability and Statistics (ISPS), Andhra University, Andhra Pradesh, January 4-8.
  8. Vasudeva, R and Srilaksminarayana, G. (2009). Chover’s form of the law of the iterated logarithm for the trimmed sums when the distribution function is in the domain of partial attraction of a semi stable law. Indian Statistical Institute and Ramanujan Mathematical Society, Bangalore, March.

Case Studies

  1. Srilakshminarayana G. and Kavana K. (2023). A Case Study on the role of AI/ML in Healthcare. India Case Research Centre, All India Management Association (AIMA), Product No.2909, 12 pages.
  2. Srilakshminarayana G. (2021). Can an Automated Model be Built for Predicting the Chances of Sanctioning a Loan? (Product number 1635). India Case Research Centre, All India Management Association (AIMA). pp.21

Major Project Report

  1. B.Venkatraja, G.Srilakshminarayana & G.S. Ganesh Prasad (2021). Socio Economic Deprivation Status of Rural Households in Karnataka. Abdul Nazir Sab State Institute of Rural Development and Panchayat Raj, Government of Karnataka, Pages 201. 

Mohamed Minhaj

Research Interest / Consulting Area
Web Services, Information Management and Business Analytics

Courses Offered
Information Technology for Management
E-Business
Business Intelligence
IT Outsourcing Trends and Strategies
IT Audit and Governance
Machine Learning in Practice.
Managing Cloud Services

Also teaches/taught at
St. Philomena's College, Mysore
International School of Information Management (ISiM), University of Mysore, Mysore
Business Analytics Institute, France

Mohamed Minhaj, MCA, M.Phil & Ph.D
Professor - Systems
Chairperson - Academic Programmes
Chairperson - Systems
Chairperson - Grievance Cell
mminhaj@sdmimd.ac.in

Dr. Mohamed Minhaj has around 15 years of Teaching and Consulting Experience. His area of specialization is Information Management, Web Services and Business Analytics.

At SDMIMD, besides teaching courses related to Information Technology and Analytics, as Chairman of Campus Systems, he is involved in the management of IT infrastructure and services.
 
He has completed many consulting assignments related to Information Management, Digital Libraries, e-Learning and Web Services. He has handled corporate training programs related to IR, Data Analysis and Business Modeling with Excel and Essentials of Business Analytics.
 
Prior to joining SDM, he has served organizations like APTECH Limited, ECIT, St. Philomena’s College and University of Mysore. He was also associated with Vidyanidhi Digital Library Project which was sponsored by Ford  foundation and Microsoft. He was also the Lead Software Consultant for India - Educational Digital Library Project, undertaken by Educational Development Center which is an international non-profit organization head-quartered in US.
 
His research interests include Semantic Technologies and Text Analytics.
 
He has completed many courses related to Analytics, including FDP from Indian Institute of Management, Bangalore and is a visiting faculty at the Business Analytics Institute, France.
 
He is an active member of Computer Society of India (CSI) and is currently the Chairman of Mysore Chapter. He is also a Member of IT Panel, Confederation of Indian Industries (CII), Mysuru and member of Analytics Society of India.

Book Chapters

  1. Schlenker, Lee & Minhaj, Mohamed (2020). Machine Intelligence and Managerial Decision-Making. Data Analytics and AI by Jay Liebowitz [Editor]. Boca Raton, 1st Edition, ISBN: 9781003019855, DOI: https://doi.org/10.1201/9781003019855.
  2. Minhaj, Mohamed (2019). Smart Retail through Market Basket Analysis. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  3. Minhaj, Mohamed  (2018). Measurable SEO for a travel company. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  4. Minhaj, Mohamed (2017). Discovering the influencers in a social network: A case study of Facebook-group of IT professionals. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
  5. Minhaj, Mohamed (2017). Clustering Of Conference Papers Using Lda Based Topic Modeling. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  6. Minhaj, Mohamed (2016). Sentiment analytics using RapidMiner. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  7. Minhaj, Mohamed (2016). An exploratory study of near-real time ETL approaches for the design of Agile Business Intelligence Infrastructure. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  8. Minhaj, Mohammed. (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  9. Minhaj, Mohammed. (2015). Cloud based business intelligence systems – premise and promises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  10. Minhaj, Mohammed (2014). How to Promote and Monetize “Free” Mobile Apps? Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  11. Minhaj, Mohammed, Kumar, Varun & Sharma, Nancy (2014). An Exploratory Study on Reverse Logistics in E-Commerce and its Impact on Customer Loyalty. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  12. Minhaj, Mohammed (2013). Unlocking success through SEM: a case study of a travel agency. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  13. Minhaj, Mohammed  and Hasan, Syed Mamoon (2013). How ODigMa leveraged Social CRM to drive customer satisfaction, retention and advocacy for a leading Telecom Company: A Case Study. Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-3-4]
  14. Minhaj, Mohamed. (2004). Introduction to library networking. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 144-145p.
  15. Minhaj, Mohamed. (2004). Internet searching. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 154-157p.
  16. Minhaj, Mohamed. (2004). Scanners. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 158-159p.
  17. Minhaj, Mohamed. (2004). Overview of digital libraries. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 160-161p.
  18. Minhaj, Mohamed. (2004). Greenstone digital library. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 162-167p.
  19. Minhaj, Mohamed. (2004). Building collections usin GLI (Greenstone Librarian Interface). Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 168-173p.
  20. Minhaj, Mohamed. (2004). eMail. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 174-175p.

International Journals

  1. Shalini R. Urs and Mohamed Minhaj (2022). Evolution of data science and its education in iSchools: An impressionistic study using curriculum analysis. Journal of the Association for Information Science and Technology, DoI: https://doi.org/10.1002/asi.24649, pp.1-17, (ABDC).
  2. Minhaj, Mohamed (2021). Using Wikipedia's Big Data for creation of Knowledge Bases. International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Vol.7(6), pp.11-18, November-December. Journal
    URL : https://ijsrcseit.com/CSEIT217546.
  3. Minhaj, Mohamed & Gandhi, L (2018). Learning Analytics - Improving the Impact of Organizational Training Process. International Journal of Exclusive Management Research (IJEMR), Vol.8 (3), Online - ISSN 2249–2585, Print - ISSN 2249-8672, March 2018.
  4. Gandhi, L. & Minhaj, Mohamed (2017). HR Analytics: A big deal for C-suite in Talent Management. FOCUS International Journal of Management, Vol.12 (2), ISSN: 0973 9165, October 2016-March 2017.

Journals

  1. Malathi Sriram and Minhaj, Mohamed. (2011). E-Governance, The Journey Ahead: E-Lokshahi Project. SDMIMD Journal of Management, 2 (1), March.

International Conference

  1. Malathi, Sriram and Mohamed Minhaj. (2011). Nepalese academy of Management. Changing Perspective of Management : Revisit the existing and explore the novel ideas, Kathmandu, Nepal, March 10–12. Socially Relevant Project @ SDMIMD.

National Conference

  1. Gopal, G.V., Nadeemulla Sheriff and Minhaj, Mohamed. (2011). Regional Institute of Education, Mysore (A constituent unit of the National Council of Educational Research and Training, New Delhi). National seminar on pedagogy for schools, March 2-4. Continuous Curricular Evaluation and Teacher Empowerment using open-source e- Learning platform: a case study of Moodle.
  2. Kumbar, Mallinath., Minhaj, Mohamed and Sunil, M.V. (2010). Department of Library and Information Science, Kuvempu University. UGC sponsored National conference on Content Management in Digital Era: opportunities and challenges, Shimoga, March 12 & 13. Deploying Collaboration in Content Management System (CMS): a case study of Drupal.
  3. Malathi, Sriram and Minhaj, Mohamed. (2009). Rai Business School. RICON 2009- International Conference on Crystal Ball Gazing, New Delhi, August. e-Governance, the journey ahead : e- Lokshahi Project.

Case Study

  1. Minhaj, Mohamed (2021). Shared Investment and Risk PPP for providing Fiber Optic Internet at Westminster, Maryland. Administrative Training Institute (ATI & SDM Institute for Management Development (SDMIMD), Volumn 1.
  2. Minhaj, Mohamed (2020). Smart Retail through Market Basket Analysis (Product number 1537). India Case Research Centre, All India Management Association (AIMA). pp.4

Peer-reviewed Web Publication

  1. Minhaj, Mohamed & Shalini Urs (2021). Wikipedia Infoboxes: The big data source for knowledge bases behind Alexa and Siri virtual assistants. Information Matters. https://informationmatters.org/2021/11/wikipedia-infoboxes-the-big-data-...

Newsletters

  1. Minhaj, Mohamed (2014). Engaging Library users on Social Media, is it really beneficial ? MyLISA News.
  2. Minhaj, Mohamed. (2010). Designing and implementing library website. MyLISA NEWS, Vol 1(6).

Neetu Ganapathy

Research Interest / Consulting Area
Enterprise Resource Planning Adoption by SMEs, Business Presentations, Interpersonal Communication, Cross-Cultural Managerial Communication, Impact of Social Media on Communication Skills

Courses Offered
Enterprise Resource Planning, Managerial Communication, Presentation Skills
Cross-Cultural Managerial Communication, IT Strategies for Startups

Positions Held / Associated With
Academic Head, Aptech Computer Education, Mysore
Consultant, Softgate Technologies, San Jose, USA

Also teaches/taught at
The Global Management Education Institute, Shanghai University, China
Mahajana First Grade College, Mysore
Aptech Computer Education, Mysore
Dr. Neetu Ganapathy, M.Sc., MDBA & Ph.D
Associate Professor - Systems &
Managerial Communication
Chairperson - Anti-Harassment Committee
neetug@sdmimd.ac.in
Vidwan Id: 175699
ORCID Id: 0000-0002-9513-3353
Google Scholar Id: OZiAFXUAAAAJ
Dr. Neetu Ganapathy is an Associate Professor in Business Communication and Information Systems at the SDM Institute for Management Development (SDMIMD). Her areas of interest include Interpersonal Communication, Cross-Cultural Communication, Business Presentations, Enterprise Resource Planning Implementation by SMEs and Happiness. She writes a blog on Communication at iwishicouldspeaklikethat.wordpress.com.
 
Dr. Ganapathy has over 25 years of experience in teaching and training. She began her career with Aptech Computer Education, Mysore, as an IT and Soft Skills trainer. Soon after, she did a brief stint with Softgate Technologies, San Jose, California, USA as a consultant on IT projects. After joining SDMIMD in 2004, she has worked in various capacities including as Chairperson-PGDM and Chairperson-Summer Placements. She was an adjunct faculty at the Shanghai University where she taught a course on Cross Cultural Communication to the students of the Executive MBA program.  In 2017, she was selected by the Shanghai University for the award of ‘Outstanding Teacher’ in recognition for excellence in teaching practices, teaching effectiveness and the ability to inspire students.
 
Dr. Ganapathy holds a master's degree in Computer Science from the University of Mysore and an MDBA from Symbiosis Institute for Management Studies, Pune. She has a Doctorate in Business Administration from the Kuvempu University in Karnataka for her work on the challenges of Enterprise Resource Planning (ERP) Implementation at Small and Medium Enterprises. Her research papers and case studies have been published in national and international journals. 

Publications

Book Chapters

  1. Neetu Ganapathy & Juthika Kamdar (2022). Arena Home Furnishing: Will Digital Media Work for us?. Cases in Management – Vol. XI,  Mysore: Shri  Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1], pp.5-14.
  2. Neetu Ganapathy (2022). Blockchain in Human Resource Management During COVID-19: A Review. Contemporary Research in Management : Volume XI by N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors),  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.15-34.
  3. Neetu Ganapathy & Shashank Sharma (2021). ERP Implementation at an SME: The Case of BVM Electronics Pvt. Ltd. Cases in Management – Vol. X by  Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0].
  4. Neetu Ganapathy (2020). Crisis Communication at Tesla: A Case of Profits over People?. Cases in Management – Vol. IX by N.R. Parasuraman, B.Venkatraja, Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
  5. Neetu Ganapathy (2019). James Schubert: An American in Japan - A Case Study in Cross-Cultural Management. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  6. Neetu Ganapathy (2017). A Qualitative Study to Identify the Factors that Influence the Acquisition of Enterprise Resource Planning Systems by Small and Medium Enterprises. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  7. Neetu Ganapathy (2016). Kaveri goes to Poland: navigating a cross-cultural encounter between India and Poland. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  8. Neetu Ganapathy (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  9. Neetu Ganapathy. (2015). Reasons for ERP adoption by SMEs : an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  10. Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  11. NeetuGanapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management - Vol.II. N. R. Parasuraman, NilanjanSengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  12. Ganapathy, N., & Raju, J. (2013). Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study. S. Agrawal & O. Gupta (Eds.) Selected Papers from proceedings of the Tenth AIMS International Conference on Management. (pp. 299-309) AIMS International [978-81-924713-3-4]
  13. Neetu Ganapathy and Raju, J.K. (2012). Implementing enterprise resource planning systems in small and medium enterprises: myths versus reality. Contemporary research in management - Vol I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 107-136p. [ISBN:978-81-922146-1-0].
  14. Neetu Ganapathy, and Raju J.K. (2008). Enterprise Resource Planning implementation in Small and Medium Enterprises: Issues and challenges. A. Bansal, I. C. Gupta & Y Phatak Organizational Transformation through Information Technology. Excel Books [ISBN: 9788174465627]
  15. Ganapathy, N., & Raju, J. (2008). A framework for enterprise resource planning system selection by small and medium enterprises. 2nd European conference on information management and evaluation. R. Dyerson, & G. Harindranath [Editors]. London: Academic Publishing Limited. 193–202p.
  16. Neetu Ganapathy and Raju, J.K. (2006). Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises. S. Agrawal, P. Yadav & O. Gupta (Eds.) Proceedings of the 4th AIMS International Conference on Management. (pp. 796-800) AIMS International.

Book Review

  1. Neetu Ganapathy. (2015). "Why do I need a teacher when I’ve got Google? The Essential guide to the big issues for every 21st century teacher" by Ian Gilbert, SDMIMD Journal of Management, Vol. 4, Issue 1, March 2015. [ISSN (print) 0976-0652 | ISSN (Online) 2320-7906], (UGC Care).

International Journals

  1. Neetu Ganapathy (2018). Factors that Deter Small and Medium Enterprises from Adopting ERP. International Journal of Research in Economics and Social Sciences (IJRESS), Vol. 8, Issue 2, February, ISSN(o): 2249-7382, Impact Factor: 6.939, pp. 583-598, (UGC Care).
  2. Neetu Ganapathy (2018). Jason Goes to Japan: Navigating a Cross-Cultural Encounter. International Journal in Management & Social Science (IJMSS), Vol. 6, Issue 3, ISSN(O): 2321–1784, Impact Factor: 6.178, pp. 26-30, (UGC Care).

National Journal

  1. Neetu Ganapathy (2018). ERP at Anika Fragrances Pvt. Ltd.: Should we implement on the cloud?, Journal of Entrepreneurship and Management, ISSN Number: 2277-6850, Vol.7 (2), pp. 41-46, (UGC Care).

International Conference

  1. Neetu Ganapathy. (2015). Factors that deter SMEs from adopting ERP: an empirical study. International Conference on Business Management and Information Systems, National University of Singapore (NUS), Singapore, November 17-20.
  2. Ganapathy, N., & Raju, J. (2013). Tenth AIMS International Conference on Management held from January 5-7, 2013 at IIM Bangalore. Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study. 
  3. Neetu Ganapathy, Chirag Ghiya and Swosti Panda. (2011). International Conference, November 25-27, IMT Nagpur, Hyderabad. Is cloud computing a viable option for SMEs wishing to implement an ERP system?
  4. Neetu Ganapathy and Raju, J.K. (2009). International Conference, January 2 & 3, PESIT, Bangalore. Enterprise Resource Planning system selection by Small and Medium Enterprises: influencing factors.
  5. Neetu Ganapathy and Raju, J.K. (2008). Royal Holloway School of Business, Proceedings of the European Conference on Information Management and Evaluation (ECIME) 08, September, University of London, London. A framework for Enterprise Resource Planning system selection by Small and Medium Enterprises. 193-202.
  6. Neetu Ganapathy and Raju, J.K. (2007). ICFAI Business School (IBS), 5th Association of Indian Management Scholars (AIMS) International Conference on Management Technology and Management: two pillars of success, December, Hyderabad. ERP implementation in SMEs: myths vs. reality.
  7. Neetu Ganapathy. (2006). Indian Institute for Management – Indore (IIM-I), 4th Association of Indian Management Scholars (AIMS) International Conference, December, Indore. Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises.

National Conference

  1. Neetu Ganapathy and Raju, J.K. (2007). Kuvempu University, National Seminar on Management at the Institute for Management Studies, Davanagere, November. ERP: Is it needed by all Small & Medium Enterprises?
  2. Neetu Ganapathy, and Raju J.K. (2007). Prestige Institute for Management and Research (PIMR), Indore, 2nd National conference on information technology, September. Enterprise Resource Planning implementation in Small and Medium Enterprises: issues and challenges.
  3. Neetu Ganapathy. (2005). Prestige Institute of Management and Research (PIMR), Indore, National conference on information technology, September, Indore. E-collaboration helps in achieving a competitive advantage.
  4. Neetu Ganapathy. (2004). National Conference of Indian Colleges Forum (ICF), January, Hyderabad. E-content development and packaging of knowledge. 1-8.

Case Studies

  1. Neetu Ganapathy (2021). Crisis Communication at Tesla: A Case of Profits over People? (Product number 1626). India Case Research Centre, All India Management Association (AIMA). pp.12

Newspaper (Articles)

  1. Neetu Ganapathy. (2008). Cracking the CAT. The Times of India (Supplement – Mysore Plus) 8 February: 2.
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