Workshop

A Workshop of Services Marketing was organized on November 25, 2016 for the II year students of SDMIMD. Prof. Kasturi Rangan was the resource person for the workshop. Prof. Kasturi Rangan mainly focused on services in order to make student understand the importance of service design and to guide them how to look into minor details of services while designing on their journey of intrapreneurship and entrepreneurship. 

 

The Customer Benefit Concept (CBC), CUA Model, Internal Marketing Orientation (IMO), Line of Visibility (LOV), Consumer behavior in service setting, Physical and psychological cost of the service, and, Continuum of product attributes, were the topics covered in the workshop. The students had a chance to apply the learning in an assignment on start-up idea in the service industry.

A one-day workshop on the theme of “Social Responsibility and Sustainability” was organised on November 17, 2016 preceding  the 2nd International Economics conference at the Institute. The event was inaugurated by Dr. Kaliappa Kalirajan, Professor of Economics of Australian National University, and he followed up by delivering a session on the topic of the workshop.  Dr. Kalirajan presented a case study of Uttarakhand state in India relating to “Self Help Group – Social Responsibility Nexus”.  

 

This was followed by a session from Dr. Stephen Aro- Gordon, Professor of Finance in Baze University, Nigeria who focused on the Sustainable Ranking Principles in Nigeria which include 4Ws and 1H of the sustainable banking in Nigeria. He stressed that the need for social responsibility is gaining significance in the context of uncharacteristic situation of rapid growth and high unemployment in Nigeria. 

 

In the post lunch session, Shri. Abhishek Ranjan, Global Head–CSR and Sustainability of Brillio Technology Ltd., in his talk emphasised  the need for responsible corporate practices towards society to sustain the growth. 

 

A Panel Discussion on the topic of “Mainstreaming Social Responsibility and Sustainability in Organisations” followed. The panel consisted of Dr. M. Indira, Professor of Economics, University of Mysore,     Dr. N.R. Parasuraman, Director & Professor-Finance, SDMIMD, Mysore, Shri. Sukumar Rangachari, Director, PointCross.com Pvt Ltd and MD, Ace Components & Electronics Pvt Ltd and Dr. Stephen ARO-GORDON, Professor – Finance, Baze University, Nigeria. The discussion was moderated by Dr. M.R. Suresh, Professor of Marketing, SDMIMD, Mysore. The panel did discuss different perspectives connecting to the theme of discussion including financial, social, economic, institutional,  and organisational, research . 

 

The workshop was attended by about 60 participants from different countries. The participants were mainly academics, research scholars and corporate executives.  

Dr. SSS. Kumar (Dean Academics) and Professor-Finance, Accounting and Control, IIM Kozhikode addressed the gathering on ‘Emerging Trends in Finance’. During the inaugural session, Dr.Kumar focussed on ‘Microstructure of Financial Markets’ and how research could be undertaken by the academic fraternity. Dr.M.Sriram, Conference Chair delivered a talk on ‘Time Series Analysis’. The session highlighted on the types of secondary data used in finance research, issues relating to usage of secondary data and tools to resolve them. The panel discussion on ‘Empirical Research in Finance- Topics, Analysis  and Models’ was spearheaded by Dr.N.R.Parasuraman, Director and Professor-Finance, SDMIMD and  the panel members  addressed various facets of teaching, research and publications in Finance and Accounting. Dr.Amitha Sehgal, visiting faculty, Welingkar Institute of Management, Mumbai spoke on ‘Research Ideas in Banking’ and suggested few contemporary issues surrounding banking sector. The valedictory session was addressed by Mr.S.S.Bhandare, Advisor, Tata Strategic Management Group, Mumbai, who gave a pep talk on ‘Reflections of Monetary Policy in India’. 

 

The workshop organized as a part of 5th International Conference on Emerging Trends in Finance, Accounting and Banking scheduled on August 19 & 20, 2016 was inaugurated by Dr. N.R. Parasuraman, Director, SDMIMD. Dr. M. Sriram, Conference Chair welcomed the gathering and presented the theme of the workshop. 

Competitive Intelligence Workshop by Dr. T. Kanti Srikantaiah, Visiting Professor, Maryland's iSchool of US, conducted on June 30 & July 1, 2016 at SDMIMD was a knowledge enriching and inspiring session for the students. It not only gave insights on the competitive intelligence basics viz. related terminologies, models, tools, but also the role of CI in organizations and its significance in today's dynamically changing, competitive business world. 

 

The seminar became more interesting as well as challenging with the help of hands on assignments and case studies' discussions,where students have applied conceptual frameworks and used various tools to analyze given scenario. Altogether it was a highly interactive,practice-oriented and knowledge gaining session.