Faculty Publications in 2015

2016 2015 2014 2013 2012

Book

  1. Parasuraman N. R. & Others (2015). Management Accounting and Financial Reporting. Delhi: Cengage Learning India Pvt. Ltd., vi, 364+ann. ISBN: 9788131525791.

Edited Books

  1. Parasuraman N. R., Venkatraja B., Jagadeesh R. and Sriram, M. (2015) (Editors). Special issue of Select papers of International Conference on Global Economic Growth and Sustainability, Annamalai International Journal of Business Studies and Research. November, Vol 7, Issue 2. ISSN (print): 0975-749X.
  2. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2015). Cases in Management Vol. IV. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-14-7]
  3. Sengupta, Mousumi & Nilanjan Sengupta [Editors]. (2015). 4th International Conference on Managing Human Resources at the Workplace. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN 978-93-83302-07-9].
  4. Parasuraman N. R. & Venkataraja, B [Editors]. (2015). International Conference on Global Economic Growth and Sustainability. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-12-3].
  5. Suresh, M.R. & Sharma, Govinda N.R. [Editors]. (2015). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-10-9].
  6. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].
  7. Parasuraman, N. R. & Rao, Ullas.[Editors]. (2015). 4th International conference on Emerging Trends in Finance and Accounting. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-09-3].
  8. Sengupta, Nilanjan, and Sengupta, Mousumi [Compilers]. (2015). Contemporary research in management – Vol IV.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-08-6]

Book Chapters

  1. Gupte, Jaideep (2015). A case study on hybrid cellular layouts. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  2. Sriram, M. (2015). Accounting issues for an entreneur. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  3. Jayakrishnan, S. (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  4. Jagadeesh, R. (2015). Application of 7 QC tools to investigate the rejection of lathe beds-case study of a machine tool manufacturing company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  5. Sengupta, Nilanjan & Mousumi Sengupta (2015). ASDA: Aiming to serve better. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  6. Suresh, M.R. (2015). Business leadership through product strategy and challenges Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  7. Gayathri, H. (2015). Case study on pampers. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  8. Todalbagi, Rajendra, Nilanjan Sengupta, Mousui Sengupta (2015). Change management and business excellence at titan. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  9. Sengupta, Mousumi & Nilanjan Sengupta (2015). Defining the luxury retail: the harrods way. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  10. Venkatraja, B. (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  11. Ganapathy, Neetu (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  12. Prasad, S.N. (2015). Junior &  Mid level leadership: tenacious technology solutions. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  13. Sriram, Malathi (2015). MicroGraam- Leveraging cloud for financial inclusion. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  14. Rao, Ullas (2015). Microsoft’s Acquisitiion of Nokia’s mobile business unit.  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  15. Sugant, R. (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  16. Sharma, Govinda, N.R. (2015). Ole, Ole,...  “Ola...”. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  17. Minhaj, Mohamed (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  18. Srilakshminarayana, G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  19. Parasuraman, N.R. (2015). The challenges of an innovative investment portfolio consisting of reliance, Infosys and ultrateh cement. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  20. Parasuraman, N.R. & Janaki Ramudu, P. (2015). Put-Call Parity: An investigation into S & P CNX Nifty Index Options. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]
  21. Jagadeesh, R. (2015). Enhancing the after-sales service quality using the Six-Sigma approach: a case study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  22. Sengupta, Nilanjan & Mousumi, Sengupta (2015). Human capital management – the strategic differentiator for managing employee excellence. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  23. Mousumi, Sengupta & Sengupta, Nilanjan (2015). Gamification: the new mantra for optimizing employee and organizational performance. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  24. Suresh, M.R. (2015). Product management practices in social enterprises – insight for mainstream business enterprises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  25. Sharma, Govinda N.R. (2015). Mandating spending on Corporate Social Responsibility (CSR) through the Company Act, 2013 by the Government of India – a critique. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  26. Neetu Ganapathy. (2015). Reasons for ERP adoption by SME’s – an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  27. Minhaj, Mohammed. (2015). Cloud based business intelligence systems – premise and promises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  28. Rao, Ullas. (2015). An event study approach to capture the wealth effects surrounding the CEO appointment of Infosys Corporation. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  29. Sriram M. (2015). Forecasting short term USD / INR exchange rate – ARMA approach. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  30. Venkataraja, B & Sriram M. (2015). A casual nexus between FDI and economic growth of India: an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].

Book Review

  1. Neetu Ganapathy. (2015). "Why do I need a teacher when I’ve got Google? The Essential guide to the big issues for every 21st century teacher" by Ian Gilbert, SDMIMD Journal of Management, Vol. 4, Issue 1, March 2015. [ISSN (print) 0976-0652 | ISSN (Online) 2320-7906].

International Journals

  1. Venkatraja, B  & Sriram, M. (2015). Vulnerability of China’s Economic Growth to the Export Shocks: An Econometric Evidence. The Asian Economic Review, Vol.57 (4), December, pp.17-34.
  2. Venkataraja, B (2015). Testing the Export-Led Growth Hypothesis for India: An Econometric Analysis. International Affairs and Global Strategy, Vol.37, ISSN 2224-574X (Paper) ISSN 2224-8951 (Online), pp. 74-83.
  3. Venkataraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Review of Research in Emerging Markets and the Global Economy (IRREM) - An Online International Research Journal (ISSN: 2311-3200), Vol.1 (4), pp. 538-556.
  4. Prasad S.N. (2015). Training of Heavy Vehicle Drivers in India: Challenges. Journal of Exclusive Management Science, Vol.4 (9), September, Online ISSN 2277-5684, Print ISSN 2320-866X.
  5. Jagadeesh, R. (2015). Internalizing the Corporate Social Responsibility through strategic operations management. Arabian Journal of Business and Management Review, 5 (4), pp 1-5. doi: 10.4172/2223-5833.1000131, E-ISSN: 2223-5833
  6. Rao, Ullas (2015). Efficient Market Hypothesis (EMH): The Case of India's Foreign Exchange Market. FOCUS: The International Journal of Management Digest, March-September. [ISSN: 0973-9165].
  7. Sriram, M. (2015). Dynamic Linkages between BSE Sensex and Crude Oil Price- An Empirical Study in India. International Journal of Information, Business and Management, Vol.7 (4), pp.28-41.
  8. Sengupta, Nilanjan & Sengupta, Mousumi (2015). Leadership and Organizational Performance: A Conceptual Review. Asian Research Consortium, Vol.5 (7), July, pp. 155-166. [ISSN 2249-7315].
  9. Venkataraja, B (2015). Rise and Fall of the HMT Watches Ltd– A Case Study. International Journal of Social and Economic Research (ISSN: 2249-6270), Vol.5(2), April-June, pp. 151-157.
  10. Jagadeesh, R. (2015). Performance Assessment of Global Supply Chains and Moving Towards Optimization of Efforts and Challenges. International Journal of Recent Advances in Organizational Behavior and Decision Sciences, An Online International Research Journal, ISSN 2311-3197, pp 400-416.
  11. Mousumi, Sengupta & Sengupta, Nilanjan (2015). Role of emotional intelligence for leadership effectiveness: a critical review. South Asian Journal of Socio-political Studies (SAJOSPS), Vol.15 (2), Jan-Jun, pp. 85-88. [ISSN: 0972-4613].
  12. Srilakshminarayana, G. (2015). The Role of Normality on one sample and two sample T-tests. The International Journal of Business & Management (ISSN 2321 –8916), Vol.3 (4) April, pp 66-76.
  13. Rasbagh, Vasudeva and Srilakshminarayana G. (2015). Almost Sure Limit Points of Lightly Trimmed Sums when the Distribution Function Belongs to the Domain of Partial Attraction of A Positive Semi-Stable Law. Probability and Mathematical Statistics, Vol. 35, Fasc. 1, pp 129-142.
  14. Sugant, R. and Sandhya Anvekar. (2015). “E Learning and Service Quality: A review of frameworks”. Asian Journal of Research in Business Economics & Management, Volume 05, Issue 04, April, ISSN: 2250-1673 (print); ISSN: 2249-7307 (on-line), pp 33–38.
  15. S. Jayakrishnan. (2015). E-retailing in India: Opportunities and Challenges. International Journal of Research in Finance and Marketing, Vol. 5, Issue 3, 21-28p. [ISSN 2231-5985].
  16. Parasuraman, N.R. & Rao, Ullas. (2015). An Empirical Examination of the Efficiency of Commodity Markets in India.International Review of Research in Emerging Markets and the Global Economy, Vol. 1, Issue 2,323-335p.[ISSN: 2311-3200]
  17. Vasudeva, R. and Srilakshminarayana, G. (2015): Kiefer's law of the iterated logarithm for r-th upper extreme of a random number of random variables. ProbStatForum, Volume 08, January, Pages 1–18.
  18. Sriram, M. (2015). Co-integration of Nifty and NASDAQ composite- an empirical investigation. International Review of Research in Emerging Markets and the Global Economy, Vol. 1, No.2 (ISSN 2311-3200), p.310-322.
  19. Jagadeesh, R. (2015). Responsible Operations through Materials Conservation – An Overview of Techniques and Trends. International Journal of Information, Business and Management, Vol 7 (2), (ISSN 2076-9202), p. 85-96.

National Journals

  1. Venkataraja, B (2015). A Causality Analysis on the Empirical Nexus between Capital Formation and Economic Growth: Evidence from India. Rajagiri Management Journal, Vol. 9 (1), (ISSN Print:  0971-9968), pp. 25-42.
  2. Sriram, M (2015). Testing the Relationship between Stock Prices of Cross Listed Firms: A Case Study of Standard Chartered PLC. Journal of Contemporary Research in Management, Vol. 10(2), April-June.
  3. Venkatraja B. (2015). Planning Commission is History and Niti Aayog is Mystery. Kisan World, Vol. 42 (4), (Print- ISSN 0971-9229), pp.51-54.
  4. Venkatraja B. (2015). Higher Public Investment is the Catalyst of Growth. Southern Economist, , Vol. 53(22), (Print- ISSN 0038-4046), pp. 45-46.

International Conferences

  1. Sengupta, Mousumi (2015). Green HRM. 4th International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Kolkata, December 18-20.
  2. Malathi, Sriram (2015). Comparative Analysis of MOOC platforms. 4th International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Kolkata, December 18-20.
  3. Sengupta, Nilanjan & Mousumi Sengupta. (2015). Social Media Recruiting: Boon or Bane. 4th International Conference on Managing Human Resources at the Workplace. SDM Institute for Management Development, Mysore. December 04-05. [978-93-83302-07-9].
  4. Neetu Ganapathy (2015). Factors that deter SMEs from adopting ERP: an empirical study. International Conference on Business Management and Information Systems, National University of Singapore (NUS), Singapore, November 17-20.
  5. Suresh, M.R. (2015). Strategic Responses of Successful Enterprises - an Analysis across Ownership Forms. Third Middle East Conference on Global Business, Economics, Finance and Banking, SDMIMD and J A Alpha, Dubai, October 16-18.
  6. Parasuraman, N. R. & Rao, Ullas (2015). Do firms’ intrinsically determined Enterprise Values corroborate their corresponding Market-determined Values? Empirical evidence based on SENSEX firms in India. 4th Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Malaysia, August 07-09.
  7. Srilakshminarayana, G (2015). On importance of normality assumption in using a t-test: one sample and two sample cases. International Symposium on Emerging Trends in Social Sciences Research. Chennai, India, 3-5 April.
  8. Venkatraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Symposium on Emerging Trends in Social Sciences Research, SDMIMD and J A Alpha, ​Chennai, April 3-5.
  9. Jagadeesh, R. (2015). Performance Assessment and Optimization of Global Supply Chains. International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Thailand​, ​February 20-22. [ISBN: 978-1-941505-22-9]
  10. S. Jayakrishnan, Rekha D Chikhalkar & Chaudhuri, Ranjan. Understanding Private Label purchase in Breakfast cereals and Snacks. International Conference on Trends in Retailing and Branding, FICCI Tamil Nadu and University of Madras.