Talk on PR and Communication in Branding

‘Recent technology advancement and communication technology has made the corporate to rethink about the importance of PR in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new customers’ according to Ms. Sujata Rajpal, Head-Corporate Communication & PR of Software Paradigm International (SPI), Mysore. Mr. Sujata was delivering the talk on the topic PR Attributes and Challenges which highlighted the importance of branding and communication in PR.