Dr. Radhakrishnan S


Research Interest / Consulting Area
Marketing, Brand Management and Advanced Strategic Management 

Courses Offered
Advanced Strategic Management, Brand Management, Integrated Marketing Communication

Positions Held / Associated With
President – India, Gutenberg Networks
President and Head South, Mudra Communications Ltd
Taught at IIM Bangalore, MICA, leading B-Schools and MDP's at IIM-B

Dr. Radhakrishnan S, BE, PGDM, Ph.D
Professor - Marketing

S. Radhakrishnan (Radha) has over 25 years of experience as a result oriented marketing, branding and advertising professional. He has run businesses, established new businesses and consolidated businesses. He was with the Mudra Group for over 20 years and was till recently, President, Gutenberg Networks, DDB Mudra Group offering globally benchmarked communication production solutions and services. [Omnicom Group, NYSE listed]
Radha has held leadership positions and strategized for brand business and advertising heading DDB Mudra across 4 offices as President for many years. He has worked across various categories. Brands across categories include Peter England, McDowell’s No.1, Signature Whisky, DSP Black, Henko, Van Huesen, Monsterindia, Compaq, Hercules Cycles, MK Switches, Prestige, Dhara, RmKV and Paragon, amongst others. Many brand campaigns have become case histories and globally awarded.
Radha has intimate knowledge of advertising and marketing processes. Contributed on key Global pitches as part of the DDB team. Expertise: With a focus on Marketing & Communications: Business Planning, Brand Planning, Brand Strategy, Marketing Programs and Channels. Brand knowledge domain: Durables, FMCG, Retail, Lifestyle, Technology ie B2B and B2C. He has launched/re-launched brands across categories. He has worked very closely with client management teams/ entrepreneurs to build brands. An ardent advocate of technology adoption; and recognised for business insights.
Radha is an alumnus of IIM Bangalore, NIT Trichy and SCSVMV.
Research Interest Area: Technology, Business Strategy, Brand Management, Consumer and Social Behaviour in the Digital Age