Workshop on Brand Equity

Dr Radhakrishnan S., Adjunct Faculty, SDMIMD and Professor in the Marketing, University of Ottawa, conducted a Workshop on Brand Equity for the One-Year Post Graduate Certificate in Management (PGCM) 2021-22 Batch during December 2021. The workshop focused on brand image and brand positioning. The workshop helped the students to understand how one can be a brand and how we can promote self. The resource person opined that brand equity is the way the brand is adding value to the product and when connected to self, it tells us how we present ourselves and what values we are adding to society as individuals.