SDMIMD Hosts Insightful 5th International New Age Marketing Conference

SDMIMD proudly hosted the 5th International New Age Marketing Conference - Marketing in the age of digital transformation: strategies for sustainable success, a confluence of innovative minds and thought leaders in the field of marketing. The conference commenced with a lamp lighting ceremony by dignitaries including Dr. Anandakuttan B. Unnithan, Mr. Manoj Pasangha, and SDMIMD’s own faculty and students, symbolizing a bright future for marketing in the digital era.
 

Dr. Keerthan Raj, the Conference Chair, introduced the theme, emphasizing innovation and growth through dynamic new age marketing, highlighting the submission of 80 knowledge-rich research papers. Director Dr. (Lt. Col) S.N. Prasad extended a warm welcome and shared his vision on the marketing evolution, from word-of-mouth to the digital transformation of today, underscoring technology’s role in reshaping strategies and customer engagement.
 

Keynote speaker Dr. Anandakuttan B. Unnithan delved into the digital disruption's impact, drawing parallels between past and present marketing tools, and illustrating the profound changes in banking and media. His captivating talk touched on the art of customer conversion and the predictive potential of connected technologies.
 

Mr. Manoj Pasangha continued with a compelling discourse on the constancy of marketing principles amidst shifting mediums, the transformation of consumer behaviors, and the power of data analytics. His presentation covered pivotal strategies for the digital age, from content marketing to SEO, and the need for adaptability and customer-centric approaches.
 

The conference featured paper presentations that showcased cutting-edge marketing insights and concluded with a vote of thanks by Dr. S. Saibaba, expressing gratitude to all contributors. The valedictory address promises further enrichment with esteemed speakers including Dr. Rangan Varadan, Shri S N Rao, Dr. Tathagata Ghosh, and Mr. Stanley Jacob, ensuring a continued tradition of excellence at SDMIMD.