Conference

SDMIMD proudly hosted the 5th International New Age Marketing Conference - Marketing in the age of digital transformation: strategies for sustainable success, a confluence of innovative minds and thought leaders in the field of marketing. The conference commenced with a lamp lighting ceremony by dignitaries including Dr. Anandakuttan B. Unnithan, Mr. Manoj Pasangha, and SDMIMD’s own faculty and students, symbolizing a bright future for marketing in the digital era.
 

Dr. Keerthan Raj, the Conference Chair, introduced the theme, emphasizing innovation and growth through dynamic new age marketing, highlighting the submission of 80 knowledge-rich research papers. Director Dr. (Lt. Col) S.N. Prasad extended a warm welcome and shared his vision on the marketing evolution, from word-of-mouth to the digital transformation of today, underscoring technology’s role in reshaping strategies and customer engagement.
 

Keynote speaker Dr. Anandakuttan B. Unnithan delved into the digital disruption's impact, drawing parallels between past and present marketing tools, and illustrating the profound changes in banking and media. His captivating talk touched on the art of customer conversion and the predictive potential of connected technologies.
 

Mr. Manoj Pasangha continued with a compelling discourse on the constancy of marketing principles amidst shifting mediums, the transformation of consumer behaviors, and the power of data analytics. His presentation covered pivotal strategies for the digital age, from content marketing to SEO, and the need for adaptability and customer-centric approaches.
 

The conference featured paper presentations that showcased cutting-edge marketing insights and concluded with a vote of thanks by Dr. S. Saibaba, expressing gratitude to all contributors. The valedictory address promises further enrichment with esteemed speakers including Dr. Rangan Varadan, Shri S N Rao, Dr. Tathagata Ghosh, and Mr. Stanley Jacob, ensuring a continued tradition of excellence at SDMIMD.

The 8th International Economics Conference was organized by SDMIMD on November 29-30, 2023 on the theme of “Economic Growth and Sustainable Development: Emerging Trends”. 
 

This annual conference was inaugurated by Mr. Udaya Kumar Hebbar, Managing Director, CreditAccess Grameen Limited. “Microfinance is now no longer micro, but has become a new asset class”, said Mr. Udaya Kumar Hebbar, in his keynote address. “ He further said, “Microfinance has been contributing silently by gradually bridging income and livelihood disparity and creating a platform for better gender parity, particularly in rural India. Alongside, through their initiatives, Microfinance Institutions contribute substantially to achieving Sustainable Development Goals by addressing poverty, quality education, gender equality, clean water and sanitation, amongst others”. In his address, Mr.Hebbar also outlined opportunities and challenges before the microfinance sector in this changing environment. He believes that the new harmonized microfinance guidelines by the regulatory authority envisage protecting customer interest. By enabling microcredit to the last mile of society the sector contributes to the inclusive growth of the rural economy, said Udaya Kumar Hebbar.
 

Dr.B. Venkatraja, Chairperson of the Conference, SDMIMD introduced the theme of the conference and highlighted the background. He opined that maintaining a balance between economic growth aspirations and the need for environmental protection is a critical aspect of sustainability.  Dr.Mohamed Minhaj, Chairperson of Academic Programs at SDMIMD gave an overview of how technologies and innovations drive the economy.
 

Sri. Pravin Iyer, Managing Director, Relicare Tech Services, Dr. Davood Askarany, Senior Lecturer, Business School, Accounting and Finance, The University of Auckland (NZ) and Dr Basavaraju R, Executive Director, GRAAM were the other distinguished speakers of the conference. Sri. Sriram Ranganathan, Vice President and Global Tax Head at Wipro Limited and Sri. Vijaykrishnan Venkatesan, Chairman, CII Karnataka State Council & Managing Director, Kennametal India Ltd delivered the valedictory address. 
 

The two-day conference deliberated on 130 academic research papers presented by academicians and research scholars from different reputed institutions. Several emerging issues and trends relating to the economy, growth, and sustainability were deliberated. 

SDMIMD successfully conducted the First International Conference on Leadership on 15th September 2023. This landmark event has not only set a new standard in leadership studies but has also underscored SDMIMD's commitment to fostering global academic and professional discourse.
 

 

SDMIMD organized its 10th International HR Conference on “HR for Business Excellence” on 15th and 16th December 2022.  The conference was inaugurated on 15th December 2022 at 9:30 am by Dr. N R Parasuraman, Director of SDMIMD, and the conference Chair Dr. Mousumi Sengupta. In his inaugural address, Dr N R Parasuraman discussed about the importance of HR Leadership in an organization, and how HR plays a role as a key management factor. Dr. Mousumi emphasized on the role of HR in inculcating positive mindset amongst employees.  The Conference Proceeding CD was also released by Dr. Parasuraman. 
 

The keynote speaker Mr. K R Sekar, Partner, Deloitte Touche Tohmatsu India LLP, explained about the evolving role of a CHRO of a company, who needed to nurture the human capital of a company, for sustaining the strategic advantage.  He also mentioned that in the post-covid era, both physical and mental health of the employees are to be looked after, by the companies. Mr. Jagan Karthick, Program Lead at DERBI Foundation and Mr. Abrar, Incubation Manager at DERBI Foundation, were the speakers for another session of the day. The speakers emphasized on HR Challenges faced by today’s start-ups. It was discussed that involvement of HR as a strategic partner is crucial for any company’s growth.  There were paper presentations tracks in the morning and the afternoon. The day was concluded with commendable cultural performances organized by Kalanubhav Committee of SDMIMD. 
 

The following day began at 10:00am with papers presentations, followed by the distinguished lecture by Mr Venkatanarayanan, President - HR & CHRO, Rane Group. The speaker emphasized about the necessity for more responsible HRM Department and employee-friendly policies at workplace. The Valedictory address was delivered by Dr. Augustus Azariah, Employee & Labor Relations Leader, Kyndryl, Asia Pacific Middle East & Africa Region. He focused on the HR’s duty of care for the employees and a need for the total inclusive work environment. Dr. S. N. Prasad, Deputy-Director, SDMIMD, discussed the necessity of the progressive HRM for an organization, during the session.  
 

The conference was organized under the aegis of BCIC - SDMIMD Centre for Management Excellence. More than 100 participants from all over the country, along with the faculty members, staff and students of SDMIMD, took part in the conference.