Driving Digital Transformation through Reverse Mentoring: Insights at SDMIMD

On June 20, 2025, Dr.Nanda Kishore Shetty, Associate Professor – Marketing at SDMIMD, delivered an engaging talk on “Application of Reverse Mentoring at Corporate India with Special Reference to Tata Steel – Driving Digital Transformation at Tata Steel’s Marketing & Sales Department: A Change Initiative.” The session highlighted how reverse mentoring can serve as a catalyst for digital transformation in traditional business environments.

This was followed by a panel discussion on “Driving Digital Transformation in Sales & Marketing in Large Indian Conglomerates” featuring perspectives from:

  • Dr. Keerthan Raj, Associate Professor – Marketing, SDMIMD
  • Mr. Shamanth Nanda, Alumnus, SDMIMD
  • Mrs. Ashwini B. Thammaiah, Country Head & Board Member, iSOCRATES Inc. & MADTECH.AI Inc.
  • The discussion was moderated by Ms. Vidyashree P, PGDM student at SDMIMD.
The session offered rich insights into how legacy firms can embrace digital tools and innovative practices to stay competitive in evolving markets.