Guest lecture on "Brand Management"
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Mr. Rajeev Krishnan, an accomplished professional with over 30 years of experience, including 20 years in the US with renowned organizations such as Target Group, McKinsey, and Spar Hypermarket, delivered an insightful guest lecture on "Brand Management" held on December 23, 2024.
During the session, Mr. Rajeev shared his vast experience in the field of branding, highlighting key strategies for building and managing successful global brands. He emphasized the importance of understanding consumer behavior, leveraging innovation, and maintaining brand consistency in a dynamic market.
The lecture was organized as part of the Industry Expert Series, providing students with a unique opportunity to interact with a seasoned industry leader and gain practical insights into the world of brand management.
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