Faculty Publications in 2024

2024 2023 2022 2021 2020 2019 2018 2017 2016
Dr. Mousumi Sengupta
M.A. in HRM, GradIPD & Ph.D.
Professor - OB/HRM
  1. Sengupta, Mousumi & Yashwanth (2024). Artificial Intelligence in Employee Recruitment: A Perception Study on Indian Recruiters. Empirical Economics Letters, ISSN: 1684-8997, V.23 (Special Issue 1), May, pp.171–180, doi: https://doi.org/10.5281/zenodo.11521406, (ABDC).
  2. Sengupta, Mousumi  & Sanjana, A. S. (2024). Investment Decision and Preferences: An Exploratory Study among Indian Youth. Empirical Economics Letters, 23 (Special Issue 1: April 2024) , pp. 29 – 36, ISSN 1681 8997, DOI: https://doi.org/10.5281/zenodo.11351474, (ABDC).
  3. Sengupta, Mousumi & Aswathy K. (2024). Perfectionism And Self-Efficacy among Indian Working Professionals. European Economic Letters (EEL), Vol. 14 (2), ISSN 2323-5233, pp. 759–766, https://doi.org/10.52783/eel.v14i2.1399.
  4. Sunil M. V., Sengupta, Mousumi, and Pradeep M. (2024). Investigating the Level of Awareness of Indian Executives about ESG and the ESG Reporting Software. European Economic Letters (EEL),  Vol.14 (2), pp.308–318, DoI: https://doi.org/10.52783/eel.v14i2.1325, (ABDC-C).
  5. Sasikumar, Anand & Sengupta, Mousumi (2024). A Model to Categorize Students’ Perception on Endorsing Massive Open Online Courses. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.137-147.
Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Riyazahmed K. and Sriram M. (2024). Do Cash Holdings Impact the Financials of Indian Companies?—Evidence from India. Indian Journal of Finance, Vol.18 (3) ISSN 0973-8711, March https://www.indianjournaloffinance.co.in/index.php/IJF/article/view/173614, (ABDC).
  2. Sriram, M. (2024). Minda Corporation’s Stake in Pricol: Financial or Strategic Investment?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071939147, Online ISBN: 9781071939147.
Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. Indira, M. and Venkatraja B. (2024). Financial performance and economic efficiency of Souharda Cooperatives in Karnataka. Autonomy, Governance and Empowerment : study of Souharda Cooperatives, Jaipur, Rawat Publications, ISBN: 978-81-316-1363-4, pp.91-109.
Dr. Nanda Kishore Shetty
BE, PGDPM & Ph. D
Associate Professor - Marketing 
  1. Shetty, Nanda Kishore, et al (2024). Wipro's Geographical Model Transition: A Deep Dive Across Phases. European Economic Letters (EEL), ISSN: 2323-5233, ISSN:2323-5233, DoI: https://doi.org/10.52783/eel.v14i2.1393, V.14(2), April, pp. 705–713, (ABDC-C).
  2. Shetty, Nanda Kishore, et al (2024). Creating a Successful Pre Release Marketing Strategy for an Experiential Product: A Case Study of the Upcoming Prequel to the Kantara Movie. Journal of Informatics Education and Research-JIER, ISSN: 1526-4726, Vol.4 (1), pp.948-963, DOI:https://jier.org/index.php/journal/article/view/665, (ABDC).
  3. Shetty, Nanda Kishore, et al (2024). Creating Sustainable Experiential Tourism for Showcasing Tulunadu's Ecological Treasures. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4 (1), pp.661-685, DOI: https://doi.org/10.52783/jier.v4i1.618, (ABDC).
Dr. L Gandhi
M.A., M.B.A., M.Phil., UGC-NET, Ph.D
Associate Professor - OB/HRM 
  1. Gandhi, L,  Anushree N Halyal & Pooja Reghunadh (2024).  Moonlighting: An Examination of Dual Employment in Contemporary Organizations.  Journal of Informatics Education and Research, ISSN  1526-4726, Vol.4 (1)   DoI: https://doi.org/10.52783/jier.v4i1.553, pp.291-298 (ABDC).
  2. Gandhi, L. (2024). Predicting Quality of Work Life (QWL) through Emotional Intelligence (EI) of the Business Management Faculty. 2nd  International Research Conference on Mindfulness (IRCM), Indian Institute of Management, Bodh Gaya, 8 - 10 February 2024.
Dr. Keerthan Raj
MBA., M.A (Eco.,) AMT., Ph.D.
Associate Professor - Marketing 
  1. Raj, Keerthan. (2024). Service Quality in the Omnichannel World. 9th PAN IIM World Management Conference held at IIM Sambalpur, 22-24 January 2024.  
Dr. S Saibaba
MBA, MFM, MA, MPhil, PhD.
Assistant Professor - Marketing
  1. Saibaba, S. (2024). Exploring the Influence of Trustworthiness and Cost Savings on Customer Loyalty in Mobile Shopping. European Economic Letters, ISSN 2323-5233, V.14(1), https://doi.org/10.52783/eel.v14i1.1206, pp.1492-1497.
  2. Saibaba, S. (2024). Online Compulsive Buying Behavior of Young Consumers in India – Examining the role of Smartphone Addiction, Social Media Addiction, Fear of Missing Out (FOMO) and Impulsive Buying Behavior. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.155-167.  
Dr. K Riyazahmed
B.Com (CSCA), MBA, Ph.D. (UGC-NET)
Assistant Professor - Finance
  1. Riyazahmed, K. (2024). Do companies financially withstand sweeping tax reform?. Corporate Ownership & Control, ISSN (O): 1810-3057; ISSN (P): 1727-9232 , Vol.21(1), pp.132–145. https://doi.org/10.22495/cocv21i1art11
  2. Riyazahmed K. and Sriram M. (2024). Do Cash Holdings Impact the Financials of Indian Companies?—Evidence from India. Indian Journal of Finance, Vol.18 (3) ISSN 0973-8711, March https://www.indianjournaloffinance.co.in/index.php/IJF/article/view/173614, (ABDC).
Dr. Sunil M.V
M.A., MLISc., Ph.D.
Assistant Professor - Systems & General Management
  1. Sasikumar, Anand & Sunil, M. V. (2024). Optimizing E-Resource Utilization in Business School Libraries: A Lean Six Sigma Approach. Educational Administration: Theory and Practice, e-ISSN: 2148-2403, p-ISSN: 1300-4832, V.30(5), pp.3428-3439. DoI :https://doi.org/10.53555/kuey.v30i5.3468, (Scopus).
  2. Sunil M. V., Sengupta, Mousumi, and Pradeep M. (2024). Investigating the Level of Awareness of Indian Executives about ESG and the ESG Reporting Software. European Economic Letters (EEL),  Vol.14 (2), pp.308–318, DoI: https://doi.org/10.52783/eel.v14i2.1325, (ABDC-C).
Dr. Mamta Hegde
PGDBM, MBA, Ph.D
Assistant Professor - OB & HRM 
  1. Hegde, Mamta (2024). From Green surge to Populist wave : the 2024 EU Elections and the future of Climate action. Indian Journal of Psychology, ISSN: 0019-5553, Book No.14, pp.20-39.
  2. Hegde, Mamta (2024). The Ascendancy of Shein : Outpacing Zara in the Global fast fashion industry. Humanities and Social Science Studies, ISSN: 2319-829X, Vol.13(1), No.32, Jan-June, pp.169-180.
  3. Hegde, Mamta (2024). Integrating Western Management Theories with Indigenous Knowledge Systems: Ethical Conduct and Development in the Indian Subcontinent's Informal Sector. European Economic Letters (EEL), ISSN:2323-5233, Vol.14(2), pp.2191-2207, DOI link: https://doi.org/10.52783/eel.v14i2.1553. 
Dr. Anand Sasikumar
BTech (Mech),MBA, MS (IE,Canada), Ph.D.
Assistant Professor - Operations
  1. Sasikumar, Anand & Sunil, M. V. (2024). Optimizing E-Resource Utilization in Business School Libraries: A Lean Six Sigma Approach. Educational Administration: Theory and Practice, e-ISSN: 2148-2403, p-ISSN: 1300-4832, V.30(5), pp.3428-3439. DoI :https://doi.org/10.53555/kuey.v30i5.3468, (Scopus).
  2. Sasikumar, Anand, et al. (2024). Can DataPrometric Embrace Effective Customer Relationship Management Practices?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071960646.
  3. Malini Nair, Ghafar, Abdul & Sasikumar, Anand (2024). Development of Human Capital Embedded in Social Innovative Educational Practices. Lecture notes in Networks and Systems, (LNNS, volume 927), ISSN: 2367-3370 (P); 2367-3389 (E), Springer, Cham. https://doi.org/10.1007/978-3-031-54009-7_30, pp 326–332.
  4. Sasikumar, Anand & Sengupta, Mousumi (2024). A Model to Categorize Students’ Perception on Endorsing Massive Open Online Courses. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.137-147.