6th International Conference on Marketing – “Marketing in the AI Era: Reshaping Global Marketing”

The inaugural ceremony of the 6th International Conference on Marketing at SDMIMD, Mysuru, was graced by Mr. Rajeev Krishnan, a visionary leader who has been the Vice president of Target Corporation in the US and the Ex-MD & CEO of SPAR/Max Hypermarket. In his keynote address he spoke about the importance of every company having a DNA that tells its story and marketing has to always has to take into perspective the differences and a deep understanding of the consumer that is critical for success. India is very vast and has immense scope and everyone has opportunity to do well but passion & purpose is critical. In his inaugural remarks (Lt. Col.) Dr. S.N. Prasad talked about the pros and cons of AI in marketing quoting several examples. Dr. Keerthan Raj, Conference Chairperson briefed about the conference and welcomed the gathering. 
 
The conference provided a platform for the presentation of very interesting research papers on AI IN Marketing by participants from all over the country. There was a panel discussion with eminent panelists from corporate and academic groups, Capt. Vaibhav Goutam Suresh, Deputy Director, School for Aviation & Aerospace Management, Mr. Rajesh Gotur, Mphasis, Mr. Gajana Kamath, Amazon India and Dr. Nalini Palaniswamy, Prestige Institute of Management sharing their thoughts and perspectives. The valedictory program was graced by Ms. Jyothika Nayak, s senior strategist with SAP, Robert Bosch India and has multidimensional experiences in business and marketing strategies and she shared her insights with the audience.

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