Faculty Publications in 2019

2019 2018 2017 2016 2015

Dr. R. Jagadeesh
BE, ME, Ph. D
Professor - Operations
  1. Jagadeesh R. (2019). Empowering women’s safety through technological embellishment: Titan’s smart watches in India. Value Creation 4.0 - Marketing Products in the 21st Century by Gábor Rekettye, Transnational Press London, ISBN: 191299724X, 9781912997244.

Dr. M.R. Suresh
PGDRM & Ph.D
Professor - Marketing
  1. Suresh, M. R. (2019). Strategic Dimensions of Altruistic Organizations: Insights and lessons from two initiatives-SKDRDP and Asha Kirana. 3D IBA Journal of Management & Leadership (special issue), ISBN 2230 – 7524, January-June, Vol.10 (2). pp.59-71.

Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Assistant Professor - Finance
  1. Sriram M. (2019). Do Firm Specific Characteristics and Industry Classification Corroborate Voluntary Disclosure of Financial Ratios-An Empirical Investigation of S&P CNX 500 Companies. Journal of Management and Governance, Springer U. S., ISSN: 1385-3457 (Print); 1572-963X (Online); DoI: https://link.springer.com/article/ 10.1007%2Fs10997-018-9414-z.
  2. M. Senthil and Sriram M. (2019). Logistics Sector in India- current Scenario and Financial Outlook. Management Accountant, ISSN: 0972-3528, July, Vol.54(7), pp.51-56.

Prof. Jayakrishnan S 
BscPGDMPGCAM & PR, FPM (NITIE)
Assistant Professor - Marketing
  1. Jayakrishnan, S. (2019). Air India Express: The Changing Phase for a Low-Cost International Carrier. SAGE Business Cases, Online ISBN: 9781526474629, January.

Dr. Venkatraja B
MA, Ph.D
Assistant Professor - Economics
  1. Venkatraja, B. (2019). Does renewable energy affect economic growth? Evidence from panel data estimation of BRIC countries. International Journal of Sustainable Development & World Ecology, ISSN: 1350-4509 (Print): 1745-2627 (Online),
    DOI: https://www.tandfonline.com/doi/full/10.1080/13504509.2019.1679274  
  2. Venkatraja, B. (2019). Are SHGs catalysts of inclusive sustainable rural development? Impact assessment of SKDRDP interventions in India. International Journal of Sustainable Development & World Ecology, Print ISSN: 1350-4509 Online ISSN: 1745-2627, DOI: 10.1080/13504509.2019.1579766.
  3. Venkatraja, B. (2019). A pragmatic or populist budget?. Southern Economist, ISSN (print): 0038 4046, Vol. 57 (20), February, pp.25-27.
  4. Venkatraja, B. (2019). Corporate Social Responsibility and Sales Performance of the Firm: A Panel Data Analysis for Indian Scenario. The Empirical Economics Letters, ISSN 1681 8997, Vol.18 (1), January.