At city’s B School SDMIMD, this forenoon, it seemed as if it was the day to experience business of space as virtual reality. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) was celebrating “Foundation Day” and the invited speaker was Space Scientist Dr K Radhakrishnan, Former Chairman of Indian Space Research Organization (ISRO) and Former Chairman, Indian Space Commission. Dr Radhakrishnan, started his talk, recalling memories of his first visit to SDMIMD during 1996 and Dr Veerendra Heggade Dharmadhikari of Shri Kshetra Dharmasthala and President Shri Dharmasthala Manjunatheshwara Educational (SDME) Trust and said only ‘good human beings become leaders’. Further, in his talk, Dr Radhakrishnan gave overview of ISRO’s success journey over 50 years of service to the nation. His talk was truly linked to ISRO’s vision which states “harness space technology for national development while pursuing space science research and planetary exploration”. Read More>

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As part of the exchange arrangement that SDMIMD has with EAE Business School, Spain, a group of 5 students and 1 faculty spent a whole two weeks in July, at Mysore. The delegation was headed by Alexia de la Morena Gómez, Director of the Master in Marketing and Commercial Management (Groups B and C), EAE, Spain.

The program was scheduled from July 15 to 26, 2019. The program was packed with industry visits, socially relevant projects, academic sessions and the visit to heritage sites. The students had a chance to learn about exploring the business opportunities in the Micro, Small and Medium Enterprises (MSME).

Side by side, they were exposed to social projects. Teaming with SDMIMD students, the overseas students were divided into groups and made to study specific projects, in respect of which a final report will be presented by them. The visit also had a couple of corporate visits and interaction.

‘Every class is an experimenting lab with live brains for a faculty and we experiment with new methods, tools & techniques, and, resources’ thus said Dr. Ruth Shantha Kumari, Principal, St. Philomena’s College, Mysore, during the inauguration of the 2-Day Faculty Development Program (FDP) on Teaching & Learning organized jointly by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) and St. Philomena’s College, Mysore, held on July 2 & 3, 2019 at SDMIMD. Earlier, Dr. N.R. Parasuraman, Director, SDMIMD, delivered the welcome address.

Mr. Pinto, Director – PG Department, St. Philomena’s College said ‘Institutes should follow a balanced approach in offering the quality education to the affordable and deprived section of the society. This helps in making the young generation to contribute to the nation building equally in future’. Dr. R. Jagadeesh, the principal Resource Person of the program introduced the theme and introduced the dignitaries. The other Resource persons Prof. Gandhi, Prof. Minhaj and Dr. Sunil were present. More than 40 faculty members from Post Graduate Department of St. Philomena’s College participated in the program.

As part of the exchange arrangement with EAE Business School, Spain, a 4-Day Workshop on “Neuro management and Neuro leadership" was organized for the benefit of Second Year students during July 15 to 18, 2019. The workshop revolved around the essentials for becoming a powerful leader and a team player in today’s dynamic corporate world.

Prof. Alexia threw light on the basic emotions of an individual and emphasized on the two common emotions which are love and fear. She gave insights on Cognitive dissonance and Social Dissonance. Prof. Alexia also elucidated about the mind empowerment and the positive impact created by it on the productivity of an individual. The program was interesting and inquisitive and was instrumental in providing an enriched learning experience for the students.

A 2-day workshop on Branding and Brand Management was conducted by the Faculty from the University of Abu Dhabi, UAE, Dr Shilpa Iyanna, Associate Professor of Marketing, College of Business. She made students experience the journey of brand building. The workshop was organized as a part of the faculty exchange program since SDMIMD has a tie-up with the University of Abu Dhabi.

The day-1 covered the topics on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from a consumer perspective. Discussion on internal and external factors that influences the marketing of a brand, importance of culture, cross-culture and challenges faced, were discussed. The day-2 discussed various cases pertaining to top brands and their advertising techniques.

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Dr. N.R. Parasuraman was invited to be the Member of Board of Studies (BoS) for faculty of Management and Commerce, Mahatma Gandhi Mission Institute of Management & Research, Aurangabad.

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Dr. M. Sriram was invited as a speaker to deliver a talk on 'Trends in Capital Market' in the 'Regional Investor Seminar'jointly organized by SEBI (Securities Exchange Board of India) and NSE Limited at Tumkur on July 27, 2019.
Dr. M. Sriram has attended a one week FDP on 'Empirical Research Methods in Corporate Finance Research' at IIM Kozhikode between July 16-20, 2019.

Sriram M. (2019). Do Firm Specific Characteristics and Industry Classification Corroborate Voluntary Disclosure of Financial Ratios-An Empirical Investigation of S&P CNX 500 Companies. Journal of Management and Governance, Springer U. S., ISSN: 1385-3457 (Print); 1572-963X (Online); DoI: https://link.springer.com/article/ 10.1007%2Fs10997-018-9414-z.

M. Senthil and Sriram M. (2019). Logistics Sector in India- current Scenario and Financial Outlook. Management Accountant, ISSN: 0972-3528, July, Vol.54(7), pp.51-56