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Campus News
SDMIMD Foundation Day Lecture 2019
At city’s B School SDMIMD, this forenoon, it seemed as if it was the day to experience business of space as virtual reality. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) was celebrating “Foundation Day” and the invited speaker was Space Scientist Dr K Radhakrishnan, Former Chairman of Indian Space Research Organization (ISRO) and Former Chairman, Indian Space Commission. Dr Radhakrishnan, started his talk, recalling memories of his first visit to SDMIMD during 1996 and Dr Veerendra Heggade Dharmadhikari of Shri Kshetra Dharmasthala and President Shri Dharmasthala Manjunatheshwara Educational (SDME) Trust and said only ‘good human beings become leaders’. Further, in his talk, Dr Radhakrishnan gave overview of ISRO’s success journey over 50 years of service to the nation. His talk was truly linked to ISRO’s vision which states “harness space technology for national development while pursuing space science research and planetary exploration”. Read More>
Visit of EAE Business School team, Spain
As part of the exchange arrangement that SDMIMD has with EAE Business School, Spain, a group of 5 students and 1 faculty spent a whole two weeks in July, at Mysore. The delegation was headed by Alexia de la Morena Gómez, Director of the Master in Marketing and Commercial Management (Groups B and C), EAE, Spain.

The program was scheduled from July 15 to 26, 2019. The program was packed with industry visits, socially relevant projects, academic sessions and the visit to heritage sites. The students had a chance to learn about exploring the business opportunities in the Micro, Small and Medium Enterprises (MSME).

Side by side, they were exposed to social projects. Teaming with SDMIMD students, the overseas students were divided into groups and made to study specific projects, in respect of which a final report will be presented by them. The visit also had a couple of corporate visits and interaction.

Orientation Program for PGDM 2019-21 Batch
Vision, Honesty, competence, commitment, Confidence, integrity, courage, straightforwardness, imagination, are the core qualities for a person to become an Institutional Builder’ said Prof. S. Prabhakar, Honorable Secretary, SDM Educational Trust, in his address delivered during the commencement of ‘Orientation Program 2019’ organized for the new batch of PGDM 2019-21 on July 1, 2019. Prof. Prabhakar recalled the efforts of the SDME Trust and educational service to society by Shri Kshethra Dharmasthala.

Earlier Dr. N.R. Parasuraman, Director, SDMIMD, delivered the welcome address and Prof. S.N. Prasad, Chairman-Admission, introduced the dignitaries to the new batch and their parents.

FDP on ‘Teaching & Learning’ for PG Faculty Members
‘Every class is an experimenting lab with live brains for a faculty and we experiment with new methods, tools & techniques, and, resources’ thus said Dr. Ruth Shantha Kumari, Principal, St. Philomena’s College, Mysore, during the inauguration of the 2-Day Faculty Development Program (FDP) on Teaching & Learning organized jointly by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) and St. Philomena’s College, Mysore, held on July 2 & 3, 2019 at SDMIMD. Earlier, Dr. N.R. Parasuraman, Director, SDMIMD, delivered the welcome address.

Mr. Pinto, Director – PG Department, St. Philomena’s College said ‘Institutes should follow a balanced approach in offering the quality education to the affordable and deprived section of the society. This helps in making the young generation to contribute to the nation building equally in future’. Dr. R. Jagadeesh, the principal Resource Person of the program introduced the theme and introduced the dignitaries. The other Resource persons Prof. Gandhi, Prof. Minhaj and Dr. Sunil were present. More than 40 faculty members from Post Graduate Department of St. Philomena’s College participated in the program.

Budget Conclave 2019
On 6th July 2019, SDMIMD organized the Budget Conclave 2019 in collaboration with the Confederation of Indian Industry (CII), Mysuru and Ernst & Young (E&Y).

The event commenced with a welcome address and brief note on the program and the budget by the program convenor Dr. M Sriram, Assistant Professor, Finance – SDMIMD, Mysuru. Dr. Sriram opined that the budget is being futuristic in approach, the desired results of the new Budget would be evident only with time.

Dr. N R Parasuraman, Director – SDMIMD, Mysuru in his address on ‘The Indian Economy’ and Budget 2019-20 shared his thoughts on the commendable performance of the Indian economy in major segments that have played a significant role in the development of the economy. Read More>

Workshop on Neuro Management and Leadership
As part of the exchange arrangement with EAE Business School, Spain, a 4-Day Workshop on “Neuro management and Neuro leadership" was organized for the benefit of Second Year students during July 15 to 18, 2019. The workshop revolved around the essentials for becoming a powerful leader and a team player in today’s dynamic corporate world.

Prof. Alexia threw light on the basic emotions of an individual and emphasized on the two common emotions which are love and fear. She gave insights on Cognitive dissonance and Social Dissonance. Prof. Alexia also elucidated about the mind empowerment and the positive impact created by it on the productivity of an individual. The program was interesting and inquisitive and was instrumental in providing an enriched learning experience for the students.

Workshop on 'Brands' by Dr Shilpa Iyanna
A 2-day workshop on Branding and Brand Management was conducted by the Faculty from the University of Abu Dhabi, UAE, Dr Shilpa Iyanna, Associate Professor of Marketing, College of Business. She made students experience the journey of brand building. The workshop was organized as a part of the faculty exchange program since SDMIMD has a tie-up with the University of Abu Dhabi.

The day-1 covered the topics on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from a consumer perspective. Discussion on internal and external factors that influences the marketing of a brand, importance of culture, cross-culture and challenges faced, were discussed. The day-2 discussed various cases pertaining to top brands and their advertising techniques.
Dharmasthala trip for PGDM 2019-21
As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 13-14, 2019, Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.
Faculty Outreach Activities in July 2019
Dr. N.R. Parasuraman was invited to be the Member of Board of Studies (BoS) for faculty of Management and Commerce, Mahatma Gandhi Mission Institute of Management & Research, Aurangabad.
Dr. M. Sriram was invited as a speaker to deliver a talk on 'Trends in Capital Market' in the 'Regional Investor Seminar'jointly organized by SEBI (Securities Exchange Board of India) and NSE Limited at Tumkur on July 27, 2019.
Dr. M. Sriram has attended a one week FDP on 'Empirical Research Methods in Corporate Finance Research' at IIM Kozhikode between July 16-20, 2019.
Recent Publications by Faculty
Sriram M. (2019). Do Firm Specific Characteristics and Industry Classification Corroborate Voluntary Disclosure of Financial Ratios-An Empirical Investigation of S&P CNX 500 Companies. Journal of Management and Governance, Springer U. S., ISSN: 1385-3457 (Print); 1572-963X (Online); DoI: https://link.springer.com/article/ 10.1007%2Fs10997-018-9414-z.
M. Senthil and Sriram M. (2019). Logistics Sector in India- current Scenario and Financial Outlook. Management Accountant, ISSN: 0972-3528, July, Vol.54(7), pp.51-56
Guests On Campus
Dr. N. Muthukumar
President & Whole Time Director,
Automotive Axles Limited
Date: July 1, 2019

Ms. Shoba Arun
Head C-TEA Corporate Technology &
Engineering Academy, L & T, Mysuru
Date: July 2, 2019

Dr. N.S. Viswanath, Director – Bhavan’s Management Research Center, Director & Principal – M.P. Birla Institute of Management, Bengaluru
Date: July 3, 2019
Mr. S. Chandramouli
Insights Feedback, Bengaluru
Date: July 3, 2019
Mr. Shankar Prasad
Sr. Manager - Educational Services, Excel Soft Technologies Pvt Ltd.
Date: July 4, 2019

Mr. Premkumar
Head of Admin and Infrastructure
Ujjivan Small Finance Bank
Date: July 4, 2019

Mr. Kishore Subramanianan
Executive Director, Mullen Lintas
Date: July 5, 2019

Dr. Thandava Murthy
Vedic Healing, Bengaluru
Date: July 5, 2019

Mr. B. Karthik
Accenture, Bengaluru
Date: July 6, 2019

Prof. Pradeep A. Rau, Chairman & Professor of Marketing and International Business, George Washington University, Washington, D.C., USA
Date: July 12, 2019

Mr. Nagi Rao
Founder, Chairman, Austin, TX; and Founder,
Chairman of EqualizeRCM Services
Date: July 18, 2019
Upcoming Conferences
8th International Finance Conference on Emerging Trends in Corporate Finance and Financial Markets (CFFM) - September 6-7, 2019

International Conference on Marketing
October 18-19, 2019

5th International Conference on Economic Growth and Sustainable Development: Emerging Trends - November 15-16, 2019

8th International Conference on Managing Human Resources at the Workplace
December 6-7, 2019
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Compiled & Designed by:
Dr. Sunil M.V, Librarian, sunilmv@sdmimd.ac.in
Mr. Rajashekar S
, E-Lib Admin, rajashekar@sdmimd.ac.in

Shri Dharmasthala Manjunatheshwara Institute for Management Development
Site No. 1, Chamundi Hill Road, Siddarthanagar Post, MYSORE - 570 011,Tel. No. +91-821-2429722, 2429161, 2420490, Fax : +91-821-2425557
Website: https://www.sdmimd.ac.in