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Campus News

Orientation Program for PGDM 2019-21 Batch

Vision, Honesty, competence, commitment, Confidence, integrity, courage, straightforwardness, imagination, are the core qualities for a person to become an Institutional Builder’ said Prof. S. Prabhakar, Honorable Secretary, SDM Educational Trust, in his address delivered during the commencement of ‘Orientation Program 2019’ organized for the new batch of PGDM 2019-21 on July 1, 2019. Prof. Prabhakar recalled the efforts of the SDME Trust and educational service to society by Shri Kshethra Dharmasthala. 
 
Earlier Dr. N.R. Parasuraman, Director, SDMIMD, delivered the welcome address and Prof. S.N. Prasad, Chairman-Admission, introduced the dignitaries to the new batch and their parents.

MDP on Six Thinking Hats and Management Games for Employee Excellence

 
On 29th June 2019, SDMIMD organized a Management Development Program on ‘MDP on Six Thinking Hats and Management Games for Employee Excellence’. The program was aimed at providing insights on the nature and importance of Gamification and six thinking hats, conducting a sample of games & provide interpretations on the benefits of those games, sharing some popular corporate/management stories and providing tips to construct effective live stories.  
 
Dr. R. Jagadeesh, Professor (Operations) inaugurated the program. Dr. M.V. Sunil, Program Coordinator and faculty members were present in the program. Prof. L Gandhi, and Dr.(Lt Col) Prasad SN, Faculty Resource Persons in their interactive sessions with the participants, provided insights on 6 Thinking hats and its application in decision making, Selected management games and interpretations, Power of storytelling, Gamification and Story Telling as interventional strategies and Motivational mechanisms. The program enlightened the participants on effective utilization of Six thinking hats and its application on the organizational decision making. The program was attended by middle level executives, faculty members and trainers from leading corporates and institutes.

Ms Karshini wins 'Star Reporter' award by Business Standard

 
Ms Karshini Tyagarajan of PGDM 2018-20 won the 'Star Reporter of the Month' award for May 2019 by Business Standard. The award is in recognition for the appreciation for the reports to Business Standard column 'Campus Talk'. Mr S. Jayaraam, Region Head - Market Development and Regional Manager Mr Madhu of Business Standard gave away the award which includes the certificate, cash prize and goodies from the company.

SDMite Mr Vikas is 'Mr Integrity Model South India'

Mr J. Vikas of PGDM 2018-20 won the 'Mr Integrity Model South India' title and emerged as the runner-up in the Ranai Beauty Pageant 2019 competition held in Hassan during April 2019. Impressed by the performance of Mr Vikas in ramp walk, dance, Q&A rounds during the audition, the jury members selected him directly to the final round. Mr Vikas is also Mr NIEIT during his Engineering. 

Interactive Session on Product Management

On 22nd June 2019, SDMIMD organized an interactive session on ‘Product Management’ as a part of its Prerana – Alumni Lecture Series, with Mr. Rajnikanth Urs M.C., Regional Product Manager for Asia Pacific and Japan, HP Asia Pacific Pte Ltd., as the distinguished speaker.
 
‘Attitude, persistence, patience, the ability to understand the customers and present the right solutions are the core skill set required to be successful in the field’ thus said Mr. Rajinikanth Urs, while sharing his insights on qualities and skills that were instrumental in making him a successful product manager for Asia Pacific region at HP.
 
In his address, Mr. Urs spoke about Product Management and threw light on its different aspects which included, product life cycle, competitor analysing, customer requirement, identifying the gaps in the present market, planning for a product in terms of features and budget and further, deciding a plan to launch the same. 
 
The session was concluded with Mr. Urs addressing the queries raised by students with respect to the topic and pertaining to a career in Sales and Marketing.

MDP on Managing Difficult Customers

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A one-day Management Development Program (MDP) on 'Managing Difficult Customers' was held on June 21, 2019, at SDMIMD, Mysore. The program was designed for executives and managers who manage customers and academicians in the area of marketing.

The resource persons were Dr Mousumi Sengupta, Professor of Organizational Behaviour & Human Resource Management and Dr Sugant, Professor - Marketing. The sessions were planned to discuss the tools such as emotional intelligence in dealing with the customers, steps involved in complaint handling, relationship management, customer value and tools & strategies for service recovery. The sessions were driven through activities and exercises.

Earlier, Dr H. Gayathri, Deputy Director & Professor-Marketing, SDMIMD, inaugurated the program and opined that 'Customer is always right' and social media plays important role in reaching the customer and managing them. Dr Sunil MV, Coordinator, introduced the resource persons and presented the theme of the programme.