Campus News

Invited Talk by Dr. Pradeep A. Rau

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‘Marketing demands good communication skills apart from a good knowledge about global happenings including such topics like GDP, economic indicators, demographics, and social media. Social media is replacing many other forms of communication including the telephone calls’ thus said Dr. Pradeep A. Rau, Professor of Marketing and International Business, The George Washington University, Washington, DC, the USA during the invited talk organized on July 12, 2019. 

 
Dr. Rau emphasized the role of advertisement and brand building to develop customers on an international scale. Raising questions about India’s capabilities, he provided insight into the possible changes in the future including a shift of the world’s trade towards China and India. In his talk, he stressed on the need to improve the manufacturing capabilities in India if India is to be seen as the future’s manufacturing hub. The talk touched upon several aspects of global business and management education. Dr. Rau kept the session interactive by involving the students in question-answer discussion. He also informed the students about the benefits of studying an MBA program and also about the differences between the US and the Indian students. 

Budget Conclave 2019

 
On 6th July 2019, SDMIMD organized the Budget Conclave 2019 in collaboration with the Confederation of Indian Industry (CII), Mysuru and Ernst & Young (E&Y). 
 
The event commenced with a welcome address and brief note on the program and the budget by the program convenor Dr. M Sriram, Assistant Professor, Finance – SDMIMD, Mysuru. Dr. Sriram opined that the budget is being futuristic in approach, the desired results of the new Budget would be evident only with time. Read More>

Talk by Dr. Thandavamurthy on 'Vedic Healing'

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Dr. Thandavamurthy delivered session on "Vedic Healing" on July 5, 2019, which introduced the new batch of PGDM Program on - how to stay focused, how to stay calm and achieve success, and how to avoid confusion. Dr. Thandavamurthy engaged the students with simple activities which were fun as well allowed learning in a new way. The students participated with full enthusiasm and even laughed heartily as they experienced a different way of learning. The speaker explained how it is possible to get misled due to a mismatch between what we see and how we respond. These learning are helpful to budding managers. Dr. Thandavamurthy also suggested some readings and practices to the students to improve their productivity and efficiency. The session was enjoyed by the students.

Invited talk on Advertisement by Mr. Kishore

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Mr. Kishore Subramanianan, Executive Director, Mullen Lintas, addressed the new Batch of PGDM Program on July 5, 2019. Speaking about advertising and its evolution, Mr. Kishore detailed how religious institutions have been using advertisements since time immemorial. The speaker demonstrated with examples on how the power of advertisements was elucidated in rewriting the traditions. Speaking on the contemporary trends of involving the customers in developing advertisements, Mr. Kishore discussed the Apple and Gopro case. The talk was acknowledged with great appreciations and applause by the apprised and delighted audience.

Talk on Leadership by Mr. Premkumar



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On 4th July 2019 Mr. Premkumar, Head of Admin and Infrastructure, Ujjivan Small Finance Bank, delivered insightful talk to PGDM 2019-21 batch, as a part of their Orientation program. The talk focused on leadership skills and the necessity of constantly monitoring the abilities of leadership. Referring the book ‘The Elephant Catchers’ penned by Subroto Bagchi, the speaker made comparisons of leadership with catching elephants and spoke vividly about the four types of leadership.  The ‘Ninjas’ who are the real executors, the ‘Coaches’ who share knowledge, the ‘Thought leaders’  were the astrologers of the future and the ‘Rainmakers’ who are always thinking and creating something out of nothing. His talk about leadership was highly inspiring.

'Exceling in Life' motivation talk by Mr. Shankar Prasad

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Mr. Shankar Prasad, Sr. Manager - Educational Services, Excel Soft Technologies Pvt Ltd., addressed the new batch of the PGDM Program on July 4, 2019 on ‘Facets of Management’. The speaker comprehensively discussed on the agility of the MBA program and the worth of thinking out of the box and being unpredictable. Mr. Shankar opined that there is nothing called ‘last word’ in management. 
 
Discussing on the new education policy and its implications discussed on how American franchised network organization, Business Networking International changed the educational service scenario. The speaker with his rich experience in the educational service support helped the young managers to get the doubts clarified pertaining to educational policy and norms.