Campus News

SDMIMD Stars Shine at Bharathidasan Institute of Management, Tiruchirappalli Management Fest!

Students from SDMIMD, Mysuru made an impressive mark at the prestigious Management Fest hosted by Bharathidasan Institute of Management (BIM), Trichy, securing top positions across multiple events and bringing immense pride to the institution.
 
In the Operations event, Krupa Shetty, Pareekshith Gokhale, and Dhanush G. emerged as the winners, showcasing exceptional analytical and problem-solving skills. Writtika Das demonstrated outstanding leadership and strategic acumen to clinch the first place in the Best Manager category. The Finance team comprising Sai Teja Vura, Aniket Burnwal, and Abhay Baliga B secured the top position with their sharp financial insights and teamwork. In the Pitch & Propel event, Naren Sateesh, Shameera I., and Siddharth Singh impressed the judges with their innovation and presentation skills, earning first place. Adding a cultural touch to the celebration, Akhil P. Chandrasekhar won the first runner-up position in the Solo Singing event with his captivating performance.
 
The Director, faculty, and staff congratulated the students for their dedication, creativity, and exceptional performance. Their success reflects SDMIMD’s commitment to fostering talent, leadership, and holistic excellence, further strengthening the institute’s proud legacy.

Bridging Classrooms and Corporate: A Guest Session on Value-Based Selling

At SDMIMD, learning extends beyond textbooks—true understanding emerges where academic knowledge meets industry experience. To strengthen this vital connection, the Institute regularly invites industry leaders to share practical insights and engage with students.
 
As part of the course “Personal Selling Techniques,” SDMIMD had the privilege of hosting Mr. Praveen Shetti, Divisional Head – Berger Paints, Mysuru. With over 17 years of experience in sales, Mr. Shetti currently oversees the sales operations of Berger Paints across 13 districts in Karnataka.
 
During the session, Mr. Shetti provided valuable perspectives on value-based and consultative selling, drawing from his extensive experience in the Fast-Moving Consumer Durables (FMCD), particularly in the Construction Materials segment. He highlighted that selling high-involvement products goes beyond persuasion—it requires understanding customer needs, fostering trust, and consistently delivering long-term value.
 
The interactive discussion enabled students to connect classroom concepts with real-world applications, reinforcing the importance of value creation, relationship-building, and strategic selling in today’s dynamic marketplace.

Guest talk on Sales and Distribution Management

As part of the Sales and Distribution Management (SADMA) course under the Marketing specialization, SDM Institute for Management Development (SDMIMD), Mysuru, organized a guest lecture on Sales and Distribution Management. The session was delivered by Mr. Sachin Kamath, Area Sales Manager – Appliances Division (Telangana), TTK Prestige Ltd., Hyderabad, and a proud alumnus of SDMIMD.
 
Mr. Kamath provided an in-depth perspective on the dynamics of sales and distribution. He emphasized that sales is a science, rooted in understanding consumer and retailer behavior and developing strategies accordingly. The session shed light on the three key types of marketing—primary, secondary, and tertiary—and how planning varies across these stages.
 
Highlighting the importance of research in sales, Mr. Kamath elaborated on various forms such as product research, competitor analysis, mystery shopping, communication research, and white space analysis, illustrating each with real-world examples.
 
He also discussed several practical aspects of sales and marketing, including tertiary designs, ARD appointments, dealer meets, sales planning, and incentive structures. Through insightful case studies and industry experiences, Mr. Kamath helped students connect theory with real-time business practices.
 
The session was coordinated by Dr. Nandakishore Shetty, Associate Professor – Marketing. Students of the Sales and Distribution Management course actively participated and gained valuable insights into the practical side of marketing management.

Alumni Insights that Inspire Future Leaders

When experience blends with aspiration, learning becomes truly impactful. At SDM Institute for Management Development, Mysuru, our alumni remain our greatest strength—embodying the institution’s values, excellence, and legacy. Their achievements across reputed organizations continue to motivate and guide our students toward purposeful careers.
 
As part of the Sales and Distribution Management (SADMA) course under the Marketing Specialization, Mr. Charanjith Shetty, Associate Consultant at Infosys and a proud SDMIMD alumnus, visited the campus for an interactive session with students.
 
During his talk, Mr. Charanjith shared valuable insights from his academic journey, professional experience, and project engagements. His practical tips and guidance on approaching student projects offered students a clearer perspective on preparedness, adaptability, and professionalism.
 
The session highlighted the powerful role of alumni in shaping student development—acting as guiding lights who help future managers navigate their academic and professional paths with confidence and clarity.

SDMIMD Concludes Customised MDP for Kaynes Technology India Ltd.

SDMIMD successfully concluded the three-month Customised Management Development Program (CMDP) on Finance for Non-Finance Executives, MIS, and Communication for Kaynes Technology India Ltd., on October 25, 2025.
 
M/s. Kaynes Technology India Ltd., a leading electronics manufacturing solutions provider headquartered in Mysuru, collaborated with SDMIMD to design and deliver this specialized executive education initiative. The valedictory ceremony was held at the SDMIMD campus and graced by Dr. N. Muthu Kumar, Managing Director, Kaynes Technology; Dr. Prasad S.N., Director, SDMIMD; and Dr. Nanda Kishore Shetty, Chairperson – Corporate & External Training Programs, SDMIMD. Faculty resource persons from SDMIMD and mid to senior-level executives from Kaynes Technology attended the event.
 
The three-month program was delivered through a series of intensive weekend sessions, combining interactive pedagogy and applied learning. The curriculum was carefully curated to strengthen financial acumen, managerial decision-making, and communication effectiveness among technical professionals transitioning into leadership roles.
 
This collaborative initiative underscores SDMIMD’s commitment to fostering strong industry–academia partnerships and delivering impactful executive education that aligns with organizational growth and leadership development goals. It also reflects Kaynes Technology’s visionary approach to continuous learning and capability enhancement for its workforce.
 
The program is expected to significantly enhance managerial competencies, bridge functional knowledge gaps, and empower participants to contribute effectively to the strategic objectives of Kaynes Technology.

13th International Finance Conference

The 13th International Finance Conference on Emerging Trends in Corporate Finance and Financial Markets was held under the theme “Indian Financial Market: Resilient Amid Global Headwinds.” Bringing together eminent academicians, industry experts, and researchers, the two-day event facilitated rich knowledge exchange through technical sessions and paper presentations.

The conference was inaugurated on October 17th by Dr. Tirthankar Patnaik, Chief Economist, NSE Ltd., whose keynote addressed the evolution of Indian capital markets and the strengthening macroeconomic environment.

Dr. (Lt. Col) S. N. Prasad, Director of SDMIMD, spoke on India's financial market transformation and the interplay of financial intelligence and human imagination in AI. Conference Chairperson Dr. M. Sriram highlighted the macro factors strengthening India's financial resilience amid global challenges.

Technical Session 1 by Mr. Ramkumar Sukumar of ROC 360° discussed AI-driven finance, digital CFO systems, and talent decentralization shaping corporate finance.

On Day 2, Mr. Jyothiprakash emphasized the critical role of fintech in MSME lending, supply chain financing, and AI-enabled credit risk assessment. Across nine specialized presentation tracks, the conference featured discussions on digital payments, financial inclusion, risk analytics, AI-based financial modelling, behavioural finance, sustainability, and rural financial literacy.

Organized in collaboration with the Bangalore Chamber of Industry and Commerce (BCIC), the conference fostered meaningful industry–academia dialogue and showcased forward-looking financial research. The overwhelming participation of scholars and practitioners reinforced the event’s objective of advancing insight into emerging trends in Indian and global financial markets.

SDMIMD Collaborates with CFAL and MGP for Tree Census Initiative in Mysuru

SDMIMD has entered into a Memorandum of Understanding (MoU) with the Centre for Advanced Learning (CFAL), Mangaluru, and Mysore Grahakara Parishat (MGP) to jointly conduct a comprehensive Tree Census in and around Siddharthanagar and adjoining areas of Mysuru city.
 
The collaboration marks a significant step toward creating a scientific and publicly accessible database of the city’s tree wealth. The initiative aims to promote sustainable urban planning, environmental monitoring, and informed climate action by systematically documenting tree species, size, location, and health across the identified areas.
 
CFAL will provide the conceptual and methodological framework for the project, adapting its successful “Mangalore Model” of tree enumeration to Mysuru’s context. Mysore Grahakara Parishat will coordinate community participation, facilitate local permissions, and lead public awareness efforts to encourage citizen engagement. SDMIMD, as the academic partner, will contribute through active participation of twenty student volunteers from the ESG Committee and the Drushti (Photography) Committee, who will be involved in field-level data collection, species identification, and photographic documentation.
 
The collected data will be compiled and made available to the public through open-access platforms, in line with the project’s commitment to open knowledge and environmental transparency. The joint effort also envisions creating a replicable model for collaborative environmental data collection that can inspire similar initiatives across other regions.
 
Speaking on the occasion, Dr. (Lt. Col.) Prasad S.N., Director, SDMIMD, emphasized that this partnership reflects the institution’s commitment to sustainability education and community engagement. He noted that by combining academic learning with field-based environmental action, students gain a deeper understanding of real-world sustainability challenges and develop a stronger sense of environmental responsibility.
 
Dr. Smitha Hegde, Director (Research) at CFAL, conducted the orientation and training program about the tree census and expressed appreciation for the collaboration and highlighted that the project would contribute to building a data-driven foundation for urban ecological management in Mysuru. Mr Sanjay Dattatri, Member of MGP, represented the Parishad and graced the occasion. 
 
The MoU symbolizes a collective effort by academia, civil society, and environmental experts to nurture Mysuru’s green heritage and promote a culture of shared responsibility toward sustainable urban ecosystems.

From Classroom Theory to Industry Reality: ABB’s Sales Director Brings Real-World Insights to SDMIMD

SDMIMD, Mysuru organised a guest lecture on The Sales and Distribution Management (SDM) at its campus. Mr. Yogesh Sholapurkar, Sales Director at ABB was the resource person for the session. 
 
In a session packed with actionable insights, Sholapurkar outlined the dynamics of achieving sales excellence in today’s competitive environment. He emphasized the importance of smart target setting, urging teams to align goals with real market capacity through intelligent segmentation and account-based strategies. On incentive engineering, he discussed tailoring motivators to different roles—revenue for sales managers, profit margins for leadership, and data quality and leads for CRM teams.
 
Discussing channel management, Sholapurkar described partners as “force multipliers,” highlighting the need to nurture relationships, manage pricing conflicts, and empower proactive collaborators. He also underscored the growing role of digital transformation, with tools like Power BI and e-commerce platforms becoming essential for lead management and sales visibility.
 
A key theme throughout the lecture was balance—especially between direct and channel sales. While direct sales drive engagement with major accounts, channel partners enable broader market penetration, creating a sustainable model for success. Sales excellence is not about aggressive tactics but about authenticity and alignment—placing customer-centricity above product-pushing, grounding planning in market realities, and upholding transparency as the foundation of trust.
 
Dr. Nandakishore Shetty, Associate Professor- Marketing was present during the session. 

Outlook–ICARE B-School Survey 2026

In the Outlook–ICARE B-School Survey 2026, SDMIMD is placed in the 15th position among the Top 200 Private B-Schools in India and 6th among the Top 70 Private B-Schools in the South Zone.

SDMIMD in the CSR Rankings of B-Schools in India 2025

SDMIMD is placed in the 10th position among the 15 Top Supreme Private B-Schools; 16th among the 20 Top B-Schools under the category “Faculty, Publication, Research, Consultancy, EDP & Other Programmes”; 12th among the 20 Top B-Schools under the category “Placement (Domestic & International), USP, Social Responsibility, Networking & Industry Interface”; and 4th among the 14 Top B-Schools (Government and Private) in Karnataka State.