2016

The SDMites celebrated National Library Week 2016 in a Government School where they have taken-up the responsibility of giving ‘School Library’ to the young minds. The essay and drawing competition on theme ‘My School Library’ was organized for the high school children of Adarsha Vidyalaya, Jockey Quarters, Mysore.

 

SDMites initiative LIFE@ School (Library Initiative for Education at School) which involves setting up and establishing a Library for the students of Adarsha Vidyalaya. They have planned to operationalize the active library during December 2016. To understand the expectations from the children this activity was conducted as a part of National Library Week celebration. The exhibition of most circulated Management Classics, AV materials and Harvard Collections at SDMIMD Library was part of the celebration during November 16 to 20, 2016 at SDMIMD. 

A one-day workshop on the theme of “Social Responsibility and Sustainability” was organised on November 17, 2016 preceding  the 2nd International Economics conference at the Institute. The event was inaugurated by Dr. Kaliappa Kalirajan, Professor of Economics of Australian National University, and he followed up by delivering a session on the topic of the workshop.  Dr. Kalirajan presented a case study of Uttarakhand state in India relating to “Self Help Group – Social Responsibility Nexus”.  

 

This was followed by a session from Dr. Stephen Aro- Gordon, Professor of Finance in Baze University, Nigeria who focused on the Sustainable Ranking Principles in Nigeria which include 4Ws and 1H of the sustainable banking in Nigeria. He stressed that the need for social responsibility is gaining significance in the context of uncharacteristic situation of rapid growth and high unemployment in Nigeria. 

 

In the post lunch session, Shri. Abhishek Ranjan, Global Head–CSR and Sustainability of Brillio Technology Ltd., in his talk emphasised  the need for responsible corporate practices towards society to sustain the growth. 

 

A Panel Discussion on the topic of “Mainstreaming Social Responsibility and Sustainability in Organisations” followed. The panel consisted of Dr. M. Indira, Professor of Economics, University of Mysore,     Dr. N.R. Parasuraman, Director & Professor-Finance, SDMIMD, Mysore, Shri. Sukumar Rangachari, Director, PointCross.com Pvt Ltd and MD, Ace Components & Electronics Pvt Ltd and Dr. Stephen ARO-GORDON, Professor – Finance, Baze University, Nigeria. The discussion was moderated by Dr. M.R. Suresh, Professor of Marketing, SDMIMD, Mysore. The panel did discuss different perspectives connecting to the theme of discussion including financial, social, economic, institutional,  and organisational, research . 

 

The workshop was attended by about 60 participants from different countries. The participants were mainly academics, research scholars and corporate executives.  

the best practices for optimal productivity; models to measure productivity, which was demonstrated and explained by taking the example agricultural production as the output and labour, fertilizers, land are the contributing input factors that was taken in order to explain the model. Further, ordinary least squares and general least squares method was explained using multiple linear regression model; stochastic model was highlighted to explain the example of agriculture and the limitations of the model as well was explained. 

 

The day-two of the course introduced the young managers on the sources and factors that influences country’s growth was explained by taking India and Vietnam as the example. Decomposition function during different time periods (say T1 & T2) was used in the process of analysing the reasons for growth. The difference between the actuals, estimates (of outputs & inputs) was calculated to measure the differences in the total factor productivity growth rate. 

The second edition of Conference on Emerging Trends in Marketing on ‘Marketing in Turbulence Time’ was held on October 28, 2016 at SDMIMD. Mr. V. Neeraj Kumar, CEO, Edutain Learning Systems, delivered the keynote address during the inaugural session. Mr. Neeraj Kumar started by elucidating on what today’s customers look for – “easy, now and enjoy”, highlighting the trends that are likely to impact marketing which includes Fantasy Adventure, Cocooning (Products & Services to Customer doorstep), Customer Vigilante, Down Ageing, Small Indulgence and Being Alive. Mr. Neeraj Kumar emphasised that to be trend agnostic, the organisation has to focus on customer delight which can be enabled through big data & data analytics; and, marketing in turbulent times is possible only by winning the trust of customers. Highlighting the importance of customer in his address he said ‘winning companies are those who can convert the customers’ wants to needs and delight the customers in the processes. In his address, Mr. Neeraj Kumar talked about how social media and guerrilla marketing can help businesses enhance their marketing intelligence.
 

Earlier Dr. N.R. Parasuraman, Director, SDMIMD, addressed the gathering and highlighted the activities and initiatives of the institute in academic endeavour. Conference Chair Prof. S. Jayakrishnan, welcomed the gathering, and Prof. R. Sugant, Conference Co-Chair, proposed the vote of thanks. 
 

The conference attracted more than 30 papers on the theme from both academic and corporate world. The deliberations which was happened in multiple track sessions discussed on the conference theme. The invited talk by Prof. Randy and valedictory address by Dr. M.R. Suresh, Professor – Marketing, SDMIMD, Mysuru, were part of the conference schedule. 

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