Campus News | SDMIMD

Startup Charcha 2021

Startup Charcha, 2021, culmination event of various entrepreneurship activities, was organized by SWAYAM - The eCell of SDMIMD on March 12, 2021. A panel discussion on “How Start-ups Succeed and Why they Fail?" was conducted as part of the event with Mr Saurabh Shah, Vice President, Idea Lemon Institute for Entrepreneurship, Nagpur; Mr R. Nataraj, PhD Scholar, SDMIMD; and, Ms Meghana R. PGDM Student, SDMIMD; as members. The discussion was moderated by Dr. Prasad S.N., Professor - Strategy, SDMIMD.

International Women's Day 2021


On March 8, 2021 SDMIMD organized a virtual panel discussion on “Women in Leadership”. Dr. Neetu Ganapathy, the moderator for the session, welcomed the gathering and emphasized how the pandemic had highlighted the central role that women play in society and the disproportionate burden that they bear. The Director, Dr. N. R. Parasuraman, mentioned the efforts taken at SDMIMD to encourage girl students which includes making a conscious attempt to admit more girl students each year in addition to providing them with scholarships. Read More>

Budget Conclave 2021

SDMIMD in association with CII, Mysuru and Mysuru Chapter of The Institute of Company Secretaries of India jointly organized Union Budget Conclave 2021- Post Budget analysis through virtual mode on February 03, 2021.

The panellists comprising of Dr. N.R. Parasuraman, Director, SDMIMD, Mr. Amit Kumar, Chairman CII Mysuru, Mr. Pavan Ranga Vice Chairman, CII Mysuru, Mr. S. Ranganathan, Convener, CII Finance and Taxation Panel were unanimous in the opinion that the budget was growth oriented with more focus on healthcare, agricultural and rural development, and infrastructural development. According to them, there were few areas like education and defence where the focus of the budget was limited. The fiscal stimulus by the Government as suggested in the economic survey was factored in the budget through announcement of special packages and incentives on infrastructural development and impetus to ‘make in India’ as part of ‘Atmanirbar Bharath’.

Highlights and salient features of the Union Budget 2021 was well captured by the PGDM students of SDMIMD.

Mr. Ganesh Krishnamurthy, Mr. Sandesh Kumar and Mr. Faneel Shah, partners from PWC (Price Waterhouse Coopers) highlighted the salient features of the Union Budget with respect to direct and indirect taxations.

Dr. M. Sriram, Associate Professor-Finance, SDMIMD welcomed the gathering and briefed on the program and the budget. The session was moderated by Mr. Devanathan, Co-convener, finance and taxation panel, CII Mysuru who also proposed vote of thanks.

Participation in IRTM 2021 Conference

Ms. Shyamli Soundale of PGDM 2019-2021 participated and presented the paper 'Factors influencing customer satisfaction of wireless mobile services during the Covid-19 pandemic led lockdown' co-authored with the faculty members Dr. R. Sugant and Dr. G. Srilakshminarayana of SDMIMD, at the International Conference on Interdisciplinary Research in Technology and Management (IRTM 2021) organized by Institute of Engineering & Management (IEM), Kolkata and University of Engineering & Management (UEM), Kolkata during February 2021.

Telangana Govt Grants to SDMite Best Idea

Mr. Rahul Raj of PGDM 2020-2022 presented the idea at the National Social Summit on the theme of 'Social Entrepreneurship Competition' organized by the Indian Institute of Technology (IIT) - Roorkee. The idea presented by Mr. Rahul Raj was selected as one of the Best Top 4 Ideas in the Competition. Telangana State Government has recognized the Idea of Mr. Rahul and granted 1.6 Lakhs to build prototypes.

ALT 2021 by Dr. Barry O'Mahony of Abu Dhabi University

SDMIMD organized the 12th edition of Annual Leadership Talk (ALT) 2021 on Thursday, February 11, 2021 on Virtual Mode. Prof. Barry O'Mahony, Dean, College of Business; and, Professor of Services Management, Abu Dhabi University, delivered the talk on the topic 'Future of Work-Creating Possibilities - Using Workplace Digitization'.

Dr. O’Mahony stressed that achieving customer satisfaction and to develop customer loyalty is the core in every service-oriented venture. Leadership styles and ability to manage things play vital role in this achievement. emphasis on customer loyalty within the service sector has led to the development of the relationship marketing paradigm. Whilst relationships between buyers and sellers are complex, there are multiple models proffered by academics that contribute to an understanding of the determinants of relationship development.

With anecdotes from his experience in hotel industry and from his research, the speaker Recounted specific real-life incidents demonstrating multiple sides of what constitutes good customer satisfaction practices.

Student event coordinator Ms. Sanjana Srinath welcomed the gathering and moderated the Question & Answer session. Mr. Hemanth Sharma gave a brief note on the significance & value addition created by the Annual Leadership Talks held year after year for both the academicians as well as the student community; and introduced the speaker of ALT 2021. Ms. Amrutha Anil rendered the invocation.

Invitees from corporate & academia, Director of SDMIMD Dr. N.R. Parasuraman, faculty members, staff, alumni, and students were present during the virtual event.

Case Studies of SDMIMD Faculty Published by the AIMA Case Research Centre

The India Case Research Centre is a prestigious case repository and online case publication platform of the All India Management Association (AIMA), New Delhi. It publishes case studies of the highest quality that are developed on the Indian scenario with the teaching notes. The objective is to cater the requirements of the Faculty with the relevant and contemporary management cases. After passing through a rigorous review and revision process, the AIMA India Case Research Centre, in the year 2020, published four cases studies with the teaching notes authored by the Faculty of SDMIMD. The details with the link to the cases are as below:

Celebration of 72nd Republic Day

SDMites celebrated the 72nd Republic Day by adhering the norms of the new normal. Prof. S. Kannadas, Assistant Professor - Finance, SDMIMD, Mysore, hoisted the tri-colour flag and addressed the gathering. Prof. Kannadas spoke about the importance of adopting a new normal life Post-COVID-19 situation and how India performed the leadership role in managing the crisis & offering 2 vaccines to the world to come out of it. Highlighting the focus of New education policy announced by the government, he opined that the Post COVID-19 era will be a crucial period of industrial reformations in India.

Director of the Institute Dr N.R. Parasuraman, Deputy Director Dr.H Gayathri, faculty members & staff members were present.