Workshop

Workshop on Conducting an Effective Interview

Conducting interviews in organizations for selecting the right candidates for specific job requirements requires understanding of specific aspects that revolve around the interview process. It is not a mechanical process but involves deep understanding of certain critical issues. Keeping this in mind, SDMIMD conducted a company specific program ‘Workshop on Conducting an Effective Interview’ for Theorem India Pvt Ltd. on 29 and 30 August 2019. The two-day workshop covered various issues in the context of pre-interview preparation, managing the Interview process, and, post interview Process, were deliberated. The workshop included role play activities, case study discussions and group activities, to sensitize the participants about various nuances of conducting the interview process in a positive manner. Dr. Mousumi Sengupta and Dr. Nilanjan Sengupta, Professor(s) in the area of Organizational Behaviour and Human Resource Management, SDMIMD were the resource persons. Prof. Malathi Sriram, was the Program Coordinator.

Workshop on Consultancy Management

Dr R. Kasthuri Rangan, Strategic Management Consultant, conducted a workshop on 'Consultancy Management' for the PGDM 2018-20 Batch on August 12, 2019. In his interaction with the students, Dr R. Kasthuri Rangan gave insights on consultancy business and the opportunities available to build a career in this field. Further, the workshop educated the student participants on the unorganized consulting market in India and the performance of major consultancy business extended to the US. The workshop held the students to understand various frameworks and the discussion focused on Visibility Credibility Matrix and Strategic Agility Model. The second half of the workshop focused on the management consulting process in a firm and how to write a consulting proposal. The concepts were further detailed through case analysis and application of concepts on how to write a proposal. The session was interactive and interesting for the students as they received an enriching insight on consultancy management.

Workshop on Neuro Management and Leadership

As part of the exchange arrangement with EAE Business School, Spain, a 4-Day Workshop on “Neuro management and Neuro leadership" was organized for the benefit of Second Year students during July 15 to 18, 2019. The workshop revolved around the essentials for becoming a powerful leader and a team player in today’s dynamic corporate world. 
 
Prof. Alexia threw light on the basic emotions of an individual and emphasized on the two common emotions which are love and fear. She gave insights on Cognitive dissonance and Social Dissonance. Prof. Alexia also elucidated about the mind empowerment and the positive impact created by it on the productivity of an individual. The program was interesting and inquisitive and was instrumental in providing an enriched learning experience for the students.

Workshop on 'Brands' by Dr Shilpa Iyanna

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A 2-day workshop on Branding and Brand Management was conducted by the Faculty from the University of Abu Dhabi, UAE, Dr Shilpa Iyanna, Associate Professor of Marketing, College of Business.  She made students experience the journey of brand building. The workshop was organized as a part of the faculty exchange program since SDMIMD has a tie-up with the University of Abu Dhabi.

The day-1 covered the topics on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from a consumer perspective. Discussion on internal and external factors that influences the marketing of a brand, importance of culture, cross-culture and challenges faced, were discussed. The day-2 discussed various cases pertaining to top brands and their advertising techniques. 

Workshop on 'Controlling a Project' by Prof Aro-Gordon

Dr Stephen Aro-Gordon, Professor, Department of Business and Accounting, Muscat College, Sultanate of Oman; conducted a workshop on "Controlling a Project: Understanding the Earned Value Management (EVM) Technique" for the finance specialization students of PGDM 2017-19 Batch on June 7 & 8, 2019 at SDMIMD. Dr Aro Gordon has been earlier associated with the Institute as an Adjunct Faculty.