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Campus News

Session on Union Budget 2022: Post Budget Analysis

SDMIMD and BCIC (Bangalore Chamber of Industry and Commerce) organized the annual post-budget analysis event Union Budget Conclave 2022 on February 2, 2022. The event was organized under the aegis of SDMIMD-BCIC Centre for Excellence in Management (CEM).
 

Workshop on Customer Centricity

SDMIMD organized an online workshop on Customer Centricity in association with Texas A&M University for the PGDM students as a part of their off-book learning curriculum. The workshop was organized on 24-01-2022 and 31.01.2022. Dr. Akshaya Sreenivasan, Clinical Assistant Professor, Mays Business School, Texas A&M University, was the resource person for the workshop. 
 
The workshop on Customer Centricity focused mainly on the ground reality of organizations that thrive on being customer-centric and the various perks associated with it. Starting with the significance of customer-centric business models, Dr. Akshaya Sreenivasan took the students through how different products can have different goals by approaching market conditions that define the centricity window. However, customer-centric products, companies have grown in terms of popularity over the years and much more.
 
The session had all students interacting and relating to the framework in their daily scenarios. In Addition, the workshop also helped the students get more insights on market research methods by using the software tools. The session concluded with a hands-on activity for the students to work on a hypothetical situation and devise a target market based on the GE-McKinsey Matrix.

A Workshop on Leading Design Thinking and Systematic Innovation

World Economic Forums 2025s Top Five Skills for future Jobs are related to Innovation. Being innovative is the new competitiveness. Professional Innovation Management is evolving faster than we think; similar to Project Management in the 1950s and Quality management in the 1980s, now Innovation and Sustainability is the mantra for the future-focused organization. Imbibing the right tools and techniques such as Design Thinking and Functional Innovation for a Systematic Approach is a way to develop a common purpose, language, and definition to democratize Innovation in any organization. Enabling budding business managers with these tools would prepare them for the future of work, thus said Mr. Lokesh V., CEO & Managing Director, Innomantra Consulting Private Limited. 
 
Mr. Lokesh was the resource person for the workshop on Leading Design Thinking and Systematic Innovation held on Saturday, January 29, 2022, for the Post Graduate Certificate in Management (PGCM) students of Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). 

International Marketing Conference 2022

The 2022 edition of the International Conference on Marketing in Turbulent Times: Challenges and Opportunities was organized on January 27, 2022. SDMIMD and the Bangalore Chamber of Industry & Commerce (BCIC) jointly organized the online conference, attracting research and conceptual papers from academia and industry. 
 
The Chief Guest and Keynote Speaker Mr. B. R. Indushekar, Vice President – BCIC and Director – Group Real Estate, Volvo Group India Pvt Ltd., emphasized the need for rethinking and revisiting the marketing strategies in the current complex marketplaces and highlighted the need for ethical marketing practices in modern business organizations.
 
Dr. N. R. Parasuraman, Director, SDMIMD, released the conference proceedings in the form of a CD. He stressed the heightened importance of marketing function in the present complex business world during his speech. 
 
Earlier, Dr. S. Saibaba, Assistant Professor-Marketing, SDMIMD, and the Conference Chair welcomed the gathering and introduced the conference theme for the year 2022.
 
During the valedictory session, the dynamic and evolving nature of marketing and its increased value to contemporary businesses was discussed by Dr. S. N. Prasad, Deputy Director, SDMIMD. The distinguished speaker at the valedictory session, Shri C. K. Sabareeshan, Independent Director – BPL Ltd., highlighted the challenges and opportunities faced by the marketers in turbulent markets continuously, with a focus on critical issues such as a clear understanding of the dynamic state of customer expectations, the relevance of technologies (artificial intelligence) in the current market situations.

73rd Republic Day Celebrations

The 73rd Republic Day was celebrated at SDMIMD with great respect and involvement. Dr. Saibaba S., Asst. Professor – Marketing, SDMIMD, hoisted the National Flag. Dr. Saibaba, in his speech, mentioned that Republic day is the most memorable day in the history of Independent India, as the constitution of India came into effect. He suggested that everyone rededicate themselves towards nurturing, safeguarding, and strengthening the ideals, values and systems enriched in our constitution on this momentous occasion. The change we wish to see in the country will always begin. More than just demanding our rights, every individual has to be duty-bound. Dr. Saibaba wished that everyone would pledge to preserve our rich culture and make our country poverty-free, corruption-free, pollution-free, clean, and healthy.

MDP on Predictive Analytics

A Management Development Program [MDP] on Predictive Analytics for Decision Making was organized on January 18 & 19, 2022, by SDMIMD. 2-Day MDP looked at the importance and applications of predictive models in decision making and the latest developments. Day-1 focused on the importance of predictive models the process to be followed for building the models, and Day-2 dealt with the other models in the area and concluded with a discussion on building models for binary and non-binary categorical data. Participants from both industry and academia had hands-on experience on the usage of the models. Gretl was used to build the models, and the participants were trained on the use of the software. Dr. G. Srilakshminarayana, Faculty in Q.M., SDMIMD, was the resource person for the program. Dr. N.R.Parasuraman, Director, SDMIMD; Dr. Sunil, Head, Academic Administration, and Mrs. Rekha Ganapathy, Program coordinator, were present during the inaugural session.